PORTFOLIOLI NANNAN

Hey, I am Nannan Li. I am a graphic designer, a world traveller, and a food lover.

nann.0623@gmail.com

+1 857 928 4875, +39 327 120 6467

nann.0623

ABOUT ME

Jun. 1986Born in Nanjing, China

Jul. 2008Bachelor of Arts, majored in Art Design, Shanghai University, China

Oct. 2007 - Jul. 2008Graphic Design Freelance, McCann Erickson-Guangming, Shanghai, China

Sep. 2009 - Apr. 2013Master of Science,

majored in Product Service System Design, Politecnico di Milano, Milan, Italy

Jul. 2011 - Dec. 2011Design Research Intern,

Strategic Design Scenarios, Brussels, Belgium

Aug. 2012 - Feb. 2013Graphic Design Intern, Adidas A.G. (CCH)Herzogenaurach, Germany

Jul. 2013 - currentGraphic Design Apprentice,

Reebok International Ltd.Boston, MA, US

INDEX

ADVERTISING

VISUALDESIGN

ILLUSTRATIONART WORKS

APPARELGRAPHICDESIGN

NEW AVEO LAUNCH CAMPAIGN

This is a series of launch campaigns for the new Chevrolet AVEO in China. The whole campaign lasted about half year, the target market covered

of advertising launches. The concept was using the moving metro to present a new car to consumers.

These metro carriages advertisings were launched in Shanghai and Beijing, China, around March, 2008.

Client: General Motors, ChinaAgency:Creative Director: Kevin ZhuArt Director: Cedric Yang, Zhu Gao Designer: Nannan LiCopy Writer: Peter Su

Time:Location: Shanghai, China

ADVERTISING

NEW AVEO LAUNCH CAMPAIGN

The thematic print was launched coherent with Beijing Olympic games that happened in the same period. This thematic print was published on main paper medias all around China.

ADVERTISING

NEW AVEO LAUNCH CAMPAIGN

During the second phase of advertising strategy, a new series of print advertising was created, which focused on product features and points of sale, targeted in selected cities. It kept the same graphic language and design element that were presented in thematic print Advertising.

ADVERTISING

NEW AVEO LAUNCH CAMPAIGN ADVERTISING

Client: General Motors, ChinaAgency:Creative Director: Kevin ZhuArt Director: Cedric Yang, Zhu Gao Designer: Nannan LiCopy Writer: Peter Su

Time:Location: Shanghai, China

NEW AVEO LAUNCH CAMPAIGN

Furthermore, we also did two TV commercials that were launched through TV channels and Web channels. I followed mainly the whole progress, concept creativity, product shooting, TVC shooting and the post-production.

ADVERTISING

NEW AVEO LAUNCH CAMPAIGN ADVERTISING

Client: General Motors, ChinaAgency:Creative Director: Kevin ZhuArt Director: Cedric Yang, Zhu Gao Designer: Nannan LiCopy Writer: Peter Su

Time:Location: Shanghai, China

MODELMI

Milan is one of the biggest fashion capital in the world, fashion models have been considered as a special “immigration community” there.

model users.

First of all, it is a web-platform, composed by two main parts, a layered map and a role-play game that user could experience virtual and physical model life style in Milan. The second part of “ModelMI” is a bottom-up map provided by the system. Other useful information about modeling life are all updated by users. As additional value, it generates a SNS (social network service) for models in Milan, all the users could access to the system by subscription, sharing and contact.

ModelMI also has a physical space inside ASSEM (Associazione Servizi Moda) where there is an info-point and meeting-recreating area for younger models. Users could also get welcoming accessories provided by ASSEM. Furthermore, the future scenario could be the system expands in New York City and Pairs, eventually creates a global fashion SNS.

The project has been developed in half-semester. We went through the

book, website design, interior design of ASSEM(cardboard model) and video prototype etc.

Collaborated with: Valeria Adani, Maria Chiara Cacciani, Rhys TuckerTutor: Prof. Luisa Collina, Prof. Gianluca Brugnoli, Prof. Fabio Sergio

Time: 2009Location: Milan, Italy

VISUAL DESIGN

THROUGH THE BOX-2010

Through The Box, was a live outdoor event that held on 22nd June, 2010, at Bovisa Campus of Politecnico di Milano.

We had experienced the complete product design process from concept research, product design and production, costing and sales. The theme focused on the design and innovation of products and services around the topic of “mobile lifestyle”, 25 different products were designed and produced in small quantity for sale at the event.

Besides that, we organized and held the whole event, from publicity strategy, advertisement design, website communication to the physical location structure building. I participated publicity team, mainly took care of strategy plan, advertisement design and photography shooting.

“Through The Box” was also invited by Cumulus (International Association of Universities and Collages of Art, Design and Media). The exhibition was moved to Shanghai, China, in September of 2010.

Collaborated with: Dipa Sitepu, Francesca Terzi, JoAnne Sim, Carmelo FerrariTutor: Prof. Girardi, Prof. Auricchio, Prof. McNally

Time: 2010Location: Milan, Italy

VISUAL DESIGN

LIGHT ON, LEASH OFF

This is a product based project on the theme of “Leisure in Milan”.

city, every urban park has a dog area that dogs can run freely inside the fence. Those areas turned dark in the evening, which is inconvenient for dog owners and uncomfortable walking their dogs in the dark.

The solution came out with a public light system with the participation of individual users- the dog owners. We designed a public light with 6 lamps, standing in the center of dog area. The dog owner had a switcher (personal device), every time he brought his dog there, he could turn on one lamp.

The personal device also was the locker between dog’s collar and the leash on owner’s hand. The switcher part was linked with leash, it had a magnet system and RFID card inside, so the whole piece could stay on the light during “light-ON” status. Meanwhile, the device was linked with collar, which could remind on the dog’s neck, a LED light will light on that makes dog more visible in the dark. Therefore, both the owner and dog

socialization happened inside dog area.

It was a one week workshop(5 days) project. We have went through research analysis, concept development, communication design,

Collaborated with: Andrea Carlon, Francesco D’Onghia, Emanuela

Tutor: Prof. Pierandrei, Prof. Naomi Hasuike from MH WAY in Milan.

Time: 2010Location: Milan, Italy

VISUAL DESIGN

MONUMENTALE-A park of stories

This is an interactive design project related to the theme of “Sunday activities in Milan”.

Cimitero Monumentale (Monumental cemetery) is a famous historical place inside Milan city. The most important Milanese people had been “sleeping” there for years. But as an open-air museum in Milan, it has been rarely visited by local citizens. In order to enhance it as a peaceful and cultural journey on Sunday, reframe the Cimitero from a cemetery to a park of stories, we designed an interactive guide system called “Sussuro”.

The concept is to enable the culture to get experienced through a symbolic object that will let the people enjoy it in a simple, respectful and tangible way. The symbolic device is a pebble of hard wood, that let user hear the stories buried in the park in a private and discrete way, just by touching the sculpture. A guide map also is prepared by the system, which collects all the story locations and thematic guide path. User can switch “individual story telling” to “thematic guide” simply by rotating the half-sphere of pebble.

We have went through research analysis, concept development,

presentation.

Collaborated with: Andrea Carlon, Francesco D’Onghia, Yifan Gan, Diego Dalia, Giulia Barra Tutor: Prof. Pierandrei, Prof. Dario Buzzini from IDEO in

Time: 2010Location: Milan, Italy

VISUAL DESIGN

NEIGHBOR VEGGIESThis is my master thesis project in Politecnico di Milano. It is a product-service-system model of urban farming that may apply in high density cities in China. The service design was proposed based on desk research

were visualized by graphic charts and info-graphics. The outcomes of

design and thesis book.

Time: 2013Location

CORPUS Workshops-Food

CORPUS Workshops-Food

the connectivity between research and policy-making. They facilitated

I was involved in workshop research phase and scenario building and

advertising”. Those pictures were used as teaser during workshop execution time.

Director

Time: 2011Location:

ALL OVER PRINT-Adidas clima coolI worked as a graphic designer in BU Running apparel, in Adidas Creative Center Herzogenaurach(CCH) from August, 2012. I have been fully

on print pattern design and graphic tee design, together with other 5 team members. I have contributed many new design concepts and inspirations under the seasonal guideline. I have assisted the team to create print graphic teck-packs, and also, I have designed the seasonal graphic tee range independently.

Time: 2012-2013Location: Herzogenaurach, Germany

APPAREL GRAPHIC DESIGN

TEE SHIRT GRAPHIC-Adidas RunningGraphic tee range for Adidas Running Spring/Summer 2014. Themes: gear up, slogan.

Time: 2013Location: Herzogenaurach, Germany

APPAREL GRAPHIC DESIGN

MIXED MATERIAL ARTI started to draw since I was a little girl. I have been learning sketches and oil painting for quite a long time, and I am falling love with it. Till today, drawing and sketch still are my best interests. I used to bring a little sketch book with brown paper, and a pen with me, wrote and drew what I saw, what I though, what I dreamed.

My appreciation to Art drove me to come to Europe and Italy has been my dream of Art Paradise. I have been travelled a lot, experienced the wonderful art atmosphere there.

Time: 2004-2008Location: Shanghai, China

ILLUSTRATION AND ART WORKS

ILLUSTRATIONThis is a strategic design project by using analytic tools to innovate an existing business case. The outcome is to illustrate the canvas to present and communicate the new business model.

Time: 2011-2013Location: Milan, Italy

ILLUSTRATION AND ART WORKS

LACQUER PAINTINGI am interested both in traditional art and contemporary art. During my collage time, I tried to explore many different art material, like glass, clay, and Chinese lacquer painting.

Time: 2007Location: Shanghai, China

ILLUSTRATION AND ART WORKS

GLASS ARTI like those sorts of DIY practical art activities, the more I do, the more I gain, the more I enjoy. Different material speaks different language, I just use them to express my emotions, my thoughts, and my appreciation of beauty.

Time: 2004-2007Location: Shanghai, China

ILLUSTRATION AND ART WORKS

THANKS FOR YOUR ATTENTION!