libelle tv products
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Products &
Packages
Discover how women assess products
Tested in the heart of your target group
& results shared
Libelle.be
Libelle Magazine
Libelle tv
Info
The process
1. Call: we recruit participants to test products on Libelle.be or on Libelle tv
2. Survey: we process the registrations and questionnaires online
3. Publication: we publish the results on Libelle tv, or on Libelle.be or in Libelle
Info
Libelle.be
• We recruit participants to test products via
1 week teaser on homepage Libelle.be
1 week contentpage on Libelle.be
Optional possibilities: FB page post/newsletter
• We process registrations and questionnaires
Mailing (2 reminder mailing if necessary)
Optional possibilities: Adding coupon
• We publish the results on libelle.be
1 week teaser on homepage Libelle.be
1 week contentpage on Libelle.be
Results via newsletter Libelle
Optional possibilities: FB page post/videoInfo
Libelle Magazine
• We publish 1/1 page quadri with the results and quotes of the tests.
• The results are published in the magazine together with the notification “advertorial” and the label “Getest op”.
Info
Libelle Television
• Call to action via 50 classic TV commercials with a 5 seconds tag on and Getest op notice via Libelle.be.
• The results: • 50 classic commercials with a 10 seconds tag
on displaying the results of ‘Getest op’.• Standard results are graphical defined with a
few quotes of the testers
Info
Focus on usability of your brand
Hoe? Zo! Solution in easy steps
Libelle tv
Libelle Magazine
Libelle.be
Info
Libelle tv
• Short ‘Hoe? Zo!’ video with a fixed intro, processed in a 90” format
• In which the audience will be explained how your product is a solution to the problem that occurs
• The story is told in an editorial manner, with attention to the context it’s in and in the style of Libelle “Hoe? Zo!”
Info
Libelle Magazine
• 2/1p recto verso ‘Hoe?Zo!’
• Label Libelle & advertiser.
• Recto: Hoe? Problem is brought up
• Verso: Zo! The solution is offered
Info
Libelle.be
• Contentpage (Hoe? Zo!) + contentbox on the homepage
• Integration of the movie on the page
• Promotion via ROS leaderboard and rectangle (20% SOV / 3weeks)
Info