librarian's challenge to publishers

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The Librarian’s Challenge Evolving content delivery for mobile learners, 7 th March 2010

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Page 1: Librarian's challenge to publishers

The Librarian’s Challenge

Evolving content delivery for mobile learners, 7th March 2010

Page 2: Librarian's challenge to publishers

Keren Mills 2

Our vision

Click icon to add picture

http://www.youtube.com/watch?gl=GB&v=KI60v6L_2mI

Page 3: Librarian's challenge to publishers

Keren Mills 3

Save the time of the readerHours per week

StudyWork hoursTravelling timeQuality family timeSocialisingHousework/GardeningShoppingExercise/HealthEatingSleeping

Page 4: Librarian's challenge to publishers

4I want to study anywhere

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http://www.flickr.com/photos/joi/723917454/

Page 5: Librarian's challenge to publishers

Keren Mills 5

89%http://lorrainepaterson.wordpress.com/2010/12/15/mobile-library-survey-report/

Page 6: Librarian's challenge to publishers

Keren Mills 6

Page 7: Librarian's challenge to publishers

Keren Mills 7

Page 8: Librarian's challenge to publishers

Keren Mills 8

…but we have an app

Articles R Us Articles R Us

Page 9: Librarian's challenge to publishers

9Can I access content on the go?

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http://www.flickr.com/photos/grumbler/400238259/

Page 10: Librarian's challenge to publishers

Keren Mills 10Uh-oh a tunnel!http://www.geograph.org.uk/photo/1799739

Click icon to add picture

Page 11: Librarian's challenge to publishers

Keren Mills 11

Apple is not the only fruit

Click icon to add picturehttp://www.asymco.com/2011/02/08/android-and-iphone-conquistadors-or-pioneers/

Page 12: Librarian's challenge to publishers

Keren Mills 12

Website or App?

Mobile website• Cross platform• Lower development

requirements (staff knowledge, time)

• Limited access to device hardware (location, not camera)

• Easy to find• In your control• Can be linked

Mobile app• Platform specific• High development

requirements• Access to device hardware

(camera, location)• Inherently personal• Dependent on App store• May be regulated by App store

owner• Limited memory on device

Page 13: Librarian's challenge to publishers

Keren Mills 13

Thank youClaire GraceHead of Content and Licensing

[email protected]@ClaireEGrace

Keren MillsDigital Services Development Officer

[email protected]@mirya

Gill NeedhamAssociate Director – Information Management & Innovation

[email protected]@ambridge7

Hassan SheikhHead of Systems Development

[email protected]@hassan_sheikh