librarian's challenge to publishers
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The Librarian’s Challenge
Evolving content delivery for mobile learners, 7th March 2010
Keren Mills 2
Our vision
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http://www.youtube.com/watch?gl=GB&v=KI60v6L_2mI
Keren Mills 3
Save the time of the readerHours per week
StudyWork hoursTravelling timeQuality family timeSocialisingHousework/GardeningShoppingExercise/HealthEatingSleeping
4I want to study anywhere
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http://www.flickr.com/photos/joi/723917454/
Keren Mills 5
89%http://lorrainepaterson.wordpress.com/2010/12/15/mobile-library-survey-report/
Keren Mills 6
Keren Mills 7
Keren Mills 8
…but we have an app
Articles R Us Articles R Us
9Can I access content on the go?
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http://www.flickr.com/photos/grumbler/400238259/
Keren Mills 10Uh-oh a tunnel!http://www.geograph.org.uk/photo/1799739
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Keren Mills 11
Apple is not the only fruit
Click icon to add picturehttp://www.asymco.com/2011/02/08/android-and-iphone-conquistadors-or-pioneers/
Keren Mills 12
Website or App?
Mobile website• Cross platform• Lower development
requirements (staff knowledge, time)
• Limited access to device hardware (location, not camera)
• Easy to find• In your control• Can be linked
Mobile app• Platform specific• High development
requirements• Access to device hardware
(camera, location)• Inherently personal• Dependent on App store• May be regulated by App store
owner• Limited memory on device
Keren Mills 13
Thank youClaire GraceHead of Content and Licensing
[email protected]@ClaireEGrace
Keren MillsDigital Services Development Officer
[email protected]@mirya
Gill NeedhamAssociate Director – Information Management & Innovation
[email protected]@ambridge7
Hassan SheikhHead of Systems Development
[email protected]@hassan_sheikh