DIGITAL MARKETING REPORT

& PLANS FOR

TABLE OF CONTENTSWhy Go Digital

Go Digital Steps

Digitalization in India

Search Engine Optimization & website analysis

Search Engine Marketing

Social Media Marketing

Email Marketing

Whatsapp Marketing

Content Marketing

Competitor Analysis – Reliance MF

About Us

3

4

5

7 - 16

17 - 27

28 - 30

31 - 32

33

34

35 - 36

37

WHY GO DIGITAL

Google Trends shows increase in forecast for digital marketing.

GO DIGITAL STEPS

Digitalization in IndiaDIGITALIZATION IN INDIA

SEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATION

LIC NOMURA website Score is 41/100

WEBSITE ANALYSIS – ORGANIC SEO

Page Load TimePage Load Time

Pages With Low Text Counts

Pages With Low Text Counts

Referring Domain Analysis

Referring Domain Analysis

Missing Meta DataMissing Meta Data

ALT AttributeALT Attribute

Performance MonitoringPerformance Monitoring

Link BuildingLink Building

Indexed in Google, Yahoo, Bing Local?Indexed in Google, Yahoo, Bing Local?

Competitive Site AuditCompetitive Site Audit

Lost LinksLost Links

Link DisavowingLink Disavowing

PRIORITY ACTIONS for LIC NOMURA

Missing Robots.txtMissing Robots.txt

Missing Sitemap.xmlMissing Sitemap.xml

FLASH MEDIAFLASH MEDIA

Missing H TagsMissing H Tags

Keywords ConsistencyKeywords ConsistencyWWW.

ResolveWWW. Resolve

Blog MissingBlog Missing

Mobile ResponsiveMobile Responsive

PAGE LOAD TIME

Your home page download speed is 29.40 Seconds, and is slower than 95% of all tested websites.

Robots.txt

We've not found a robots.txt file.

HTML Sitemap

We've not found your HTML sitemap.

XML Sitemap

We've not found an XML sitemap.

WWW Resolve

Be careful. Your website without www doesn't redirect to www (or the opposite). It is duplicate content.

Custom 404 Page

This is good - you've got yourself a friendly 404 page message.

WEBSITE ANALYSIS of LIC NOMURA

Title

Length: 22 character(s), there is direct correlation between the position of the keyword in the title tag with end users.

Description

One of the most important aspect of Organic SEO, Meta description should make a Sales pitch about product or service in first.

Headings – H1, H2, H3, H4, H5

H Tags are influential ranking factor and important signal to search engines as to what a page of content is about.

ALT Attribute

14 ALT attributes are empty or missing. Image ALT Tags describe your images to people who can't see well and also to search.

Text/HTML Ratio

Currently it is 2%, and is recommended that it should be higher.

Google+ Publisher

Your website is missing a rel="Publisher“tag for linking to your Google+ Page.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

Blocking Factors

Flash: Yes, avoid using Flash on website as it is bad SEO practice. You can put JQuery as an alternative to flash.

Blog

We have not found a Blog on this website. Adding and updating blog frequently will help you to get quality authorized backlinks from your niche.

Canonical URL

We found some canonical URLs.

Favicon

Missing

Above the Fold Content

Place the most important content above the fold line.

Declared Language

Detected English, Declared language is missing.

Printability

We could not find a Print-Friendly CSS.

Mobile Rendering

No

Mobile Load Time

Currently it is very slow.

Mobile Optimization

This website is not optimized for Mobile Visitors.

Additional Mobile Optimization Techniques

• Meta Viewport Tag• Avoid Flash content• Use External CSS to reduce load time• Mobile Redirection

MOBILE

ESSENTIAL TIPS TO RANK - SEO•Too bad, your website is using nested tables, which can slow down page rendering.

•Too bad, your website is using inline styles.

•W3C Validity - Invalid: 125 Errors, 1,761 Warning(s).

•Create a responsive website with blog and update blog regularly.

•Add HTML Sitemap at footer.

•Prepare a detailed link building plan to get authorized trusted links from your niche websites with high page rank.

•Get backlinks with different, unique anchor texts & different keywords.

•20% of links should point to the inner pages of your website.

SEARCH ENGINE MARKETINGSEARCH ENGINE MARKETING

CAMPAIGNS

Ad Groups Ad Groups

Search Network

Display Network

Keywords KeywordsCPC

CPM

CPA

ECPC

ADSRem

ark

eti

ng

SEM – MUTUAL FUND INDIA

EXTENSIONS – Locations, Site links, Call, App, Reviews, Dates.EXTENSIONS – Locations, Site links, Call, App, Reviews, Dates.

MONTHLY SEARCHES598,20 Monthly searches on Google for “Mutual Fund India” Keyword.

PLAN FOR LIC NUMERO598,20 Monthly searches on Google for just “Mutual Fund India” Keyword.

• These number of people can be targeted based on their geography, behavior, age group (24yrs to 40yrs).

• These ads can be placed and shown on Google Search network along with Google Display Network. Google search network includes other search engines partnered with Google and display network includes websites who have partnered with Google to show ads.

• Different ads will be shown to different users based on their interest, past search history, behavior, and other factors.

• They can also be targeted based on broad match, phrase match terms which will give high ROI.

• Adding extensions to ads give high level authorship and trusts and can benefit more.

BENEFITS OF SEM - ROI• Consumer will click on the most relevant ad for what they searched for.

• Immediate consistent traffic to website in less than 30 minutes.

• Targeted Ads based on the behavior of targeted audience.

• Reach – Just Google has market share of 65%-70% over other search engines which maximizes the reach of targeted audience.

• Relevance – Ads are shown based on the behavior of the users, based on their previous search history and what they had searched for.

• Geo-targeting and ad scheduling, display adverting, video advertising.

• Testing – Before your campaigns go live, you can test it and you can always edit it.

• First Page Exposure in the search results with one of the lowest costs per customer acquisition.

ROI ON INVESTMENT

TEXT AD ON SEARCH NETWORK

Different Extensions like call, sitelink, review, applications can also be added.

DISPLAY NETWORK REACH ON WEEKLY BASIS

DISPLAY NETWORK REACH ON MONTHLY BASIS

DISPLAY NETWORK REACH ON DEVICES

SOCIAL MEDIA MARKETINGSOCIAL MEDIA MARKETING

SMM PLAN - LIC NOMURASMM PLAN - LIC NOMURA• Analyze benefits of your service to consumers.

• Determine your marketing goals and expectations from marketing plan.

• Plan contents for marketing campaigns.

• Determine targeted market and niche.

• Find your target marketing on platforms on social media.

• Reach your targeted market.

• Engage with targeted audience.

• Paid media is not going away. Set budget for paid media and track the number of conversions, visits.

• Remarketing to the interested audience on Facebook, who can be potential leads.

• Target audience on Facebook and Twitter with offers and contests. These platforms provide maximum number of reach which can allow you to engage with end consumers and help them with their queries. You can target them based on their city, age group (24yrs to 40yrs), behavior, interests, etc.

• Document Sharing (PDF, PPT) on websites like Slide share.

• Blog posting, forum posting on website related to your niche.

• Social Bookmarking to engage more number of users.

• Press Release both PAID and FREE to develop brand presence.

• Content marketing with HARO.

• Photo, Info graphic creation, video creation and submission on websites like Youtube.

E-MAIL MARKETINGE-MAIL MARKETING

Email Marketing Approach for LIC NOMURAEmail Marketing Approach for LIC NOMURA E-MAIL

MARKETING

Double Opted List Purchased List

LIC NOMURA Website currently

don’t have opted in users to target

List/Database of people who are

interested in MF, can be purchased

and can be targeted with local ESP based on behavior and age

groups, etc.

WHATSAPP MARKETINGWHATSAPP MARKETING

• Improve customer service with global accessibility.

• Hassle Free, no requirement of sim cards.• Send all kind of media to go viral.

• Enhance employee communication.

• Help maximize mobile CRM and save money.

• Benefit is immediately obvious and is enhanced through interaction.

• Target niche people which will encourage interactions.

CONTENT MARKETINGCONTENT MARKETINGTo Get Community Involved

TAKE A POLL: It is one of the best option to overcome your faults and suggestions to create content. Just do a quick poll on the website or on social media pages asking people for their feedback of your service. And when you will end up choosing their ideas, it will engage them, built trust of brand among them. Make them understand that you love getting their feedback and you’re listening.

BEING NURTURER:To keep your community engaged, share the content that your TG would love to read, interact and would love to know more about. You can share other’s blog and interesting articles about benefits of investing in mutual funds.

FOCUS: Keep an eye on your competitors, you can share customer driven content, start discussions with audiences and ask for their feedback and inputs.

TAKE IT TO THE STREETS:It’s time to explore your local neighborhood in India and organize and in-person event taking the brand to the streets to get views from your targeted group.

Competitor Analysis – Reliance Mutual Fund - WebsiteCompetitor Analysis – Reliance Mutual Fund - Website

• External Equity-Passing Links 4,369

• Reliance Mutual Fund – Facebook Page - 1250377 likes

• Reliance Mutual Fund – Twitter - 22.9K followers

Anchor Text Terms

Competitor Analysis – Reliance Mutual Fund - WebsiteCompetitor Analysis – Reliance Mutual Fund - Website

Linking Domains

www.goldmineltd.com| mumbai@goldmineltd.com | 22-26262020 |

| Mumbai | India | Digital Agency |

WE DO

Web DevelopmentStrategy & PlanningVisual Design and UXTechnology & DevelopmentDigital CommunicationsClient Relationship MarketingSocial Media & Engagement

We Deliver

Search Engine OptimizationSocial Media MarketingSearch Engine MarketingEmail MarketingBrand Development

We Are