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Unisys Security IndexTM: US

14 March 2012 (Wave 1H’12)

Lieberman Research Group

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Contents

Executive summary ...............................................................................................................................3

Detailed findings ....................................................................................................................................4

Supplemental questions ........................................................................................................................9

Variation by demographic group ......................................................................................................... 13

Polling methodology ............................................................................................................................ 15

Unisys on security

Unisys plays a prominent role in efforts to combat risk through the technology products and services it provides to the

government and major industries in the U.S. Unisys’ commitments to public and financial safety and security are the reasons for

the creation of this index to monitor progress in these areas.

The Unisys Security Index is the only regular snapshot of the nation’s sense of security. Launched in 2H 2007 and conducted

by leading marketing research company Lieberman Research Group, the Unisys Security Index provides a regular, statistically

robust measure of concerns about eight areas of security:

National Security

The U.S.’s national security in relation to war or terrorism

A serious health epidemic occurring in the U.S.

Other people obtaining and using your credit or debit card details

Your ability to meet your essential financial obligations, such as your

mortgage, other loan, credit card or bill payments

Computer security in relation to viruses or unsolicited emails

The security of shopping or banking online

Unauthorized access to or misuse of your personal information

Your overall personal safety over the next 6 months

Unisys

Security

Index

Financial

security

Internet

security

Personal

security

Organizations and governments today confront potential security threats that didn’t exist a generation ago. The community’s

sense of security is a critical determinant of public confidence in how governments and private organizations respond. Security

threats are global and can impact any individual. The Unisys approach to security goes beyond bits and bytes, recognizing that

the most effective solutions are going to be those formed through collaboration across interests. See also

www.unisyssecurityindex.com. For more information on Unisys security offerings, visit www.unisys.com/security.index.htm

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Executive summary

The Unisys Security Index for the US stands at 131, a moderate level of concern. The largest contributors are concerns about

financial security and national security, driven by worry about identity theft, bankcard security and national security in relation to

war or terrorism.

The Index has dropped sharply from its 1H 2011 value of 164 and represents the lowest level of concern since the benchmark

survey was inaugurated in 2H 2007.

119

130

136

140

50 100 150 200

Internet security

Personal security

National security

Financial security

Unisys

Security

Index: 131

Not very concerned Moderately concerned Seriously concerned

151 151145

147 147 147136

164

131

50

100

150

200

2H'07 1H'08 2H'08 1H'09 2H'09 1H'10 2H'10 1H'11 1H'12

Unisys Security Index Trend Since 2H 2007

INDIVIDUAL THREATS MOST

WORRISOME IN US

Top 3 concerns: identity

theft, bankcard fraud and

national security in relation

to war or terrorism

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Detailed findings: Concern about NATIONAL security since 2H 2007

Half (50%) of Americans are seriously concerned (i.e. “Extremely” or “Very concerned”) about national security in relation to war or terrorism. This, along with bankcard fraud and identity theft, is one of the leading areas of concern.

The “seriously” concerned proportion has dropped significantly since the 1H 2011 survey, from 67% to 50%. “Not concerned” has jumped to 19%.

Over one third (37%) of Americans are seriously concerned (i.e. “Extremely” or “Very concerned”) about a serious health epidemic occurring in America.

The “seriously” concerned proportion has dropped significantly since the 1H 2011 survey, from 49% to 37%. The “not” concerned proportion has increased significantly, to 33%.

22

28 29

19

0

10

20

30

40

50

60

Extremely concerned Very concerned Somewhat concerned Not concerned

National Security in the US

2H'07 1H'08 2H'08 1H'09 2H'09 1H'10 2H'10 1H'11 1H'12

1720

3033

0

10

20

30

40

50

60


Serious health epidemic in the US

2H'07 1H'08 2H'08 1H'09 2H'09 1H'10 2H'10 1H'11 1H'12

5

Detailed findings: Concern about FINANCIAL security since 2H 2007

Over half (56%) of Americans are seriously concerned about other people obtaining and using their credit or debit card details – this is one of the leading areas of concern.

The “seriously” concerned proportion has dropped significantly since the 1H 2011 survey, from 68% to 56%.”Not concerned” has risen sharply.

Over one third (36%) of Americans are seriously concerned about their ability to meet essential financial obligations, such as their mortgage, other loan, credit card or bill payments.

Concern about meeting financial obligations has dropped significantly since the 1H 2011 survey, from 49% to 36%. The “not concerned” proportion is up to 39%.

29 2724

19

0

10

20

30

40

50

60


Other people obtaining and using your credit or

debit card details

2H'07 1H'08 2H'08 1H'09 2H'09 1H'10 2H'10 1H'11 1H'12

2016

23

39

0

10

20

30

40

50

60


Ability to meet essential financial obligations

2H'07 1H'08 2H'08 1H'09 2H'09 1H'10 2H'10 1H'11 1H'12

6

Detailed findings: Concern about INTERNET security since 2H 2007

Over one third (39%) of Americans are seriously concerned about computer security in relation to viruses or spam.

The “seriously” concerned proportion has dropped significantly since the 1H 2011 survey, from 48% to 39%. “Not concerned” has jumped to 33%.

Over one third (39%) of Americans are seriously concerned about the security of shopping or banking online.

The “seriously concerned” proportion has dropped since the 1H 2011 survey, from 51% to 39%.The “Not concerned” proportion is up significantly, to 34%.

1722

27

33

0

10

20

30

40

50

60


Computer security in relation to viruses or

unsolicited emails

2H'07 1H'08 2H'08 1H'09 2H'09 1H'10 2H'10 1H'11 1H'12

16

23 24

34

0

10

20

30

40

50

60


The security of shopping or banking online

2H'07 1H'08 2H'08 1H'09 2H'09 1H'10 2H'10 1H'11 1H'12

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Detailed findings: Concern about PERSONAL security since 2H 2007

Over half (59%) of Americans are seriously concerned about identity theft – this is a leading area of concern.

The “seriously” concerned proportion has decreased significantly since the 1H 2011 survey, from 70% to 59%. “Not concerned” is up to 17%.

Over one quarter of Americans (28%) are seriously concerned about their own personal safety.

There appears to have been a shift since the 1H 2011 survey from “Somewhat” to “Not” concerned.

2732

23

17

0

10

20

30

40

50

60


Unauthorized access to, or misuse of, your

personal information

2H'07 1H'08 2H'08 1H'09 2H'09 1H'10 2H'10 1H'11 1H'12

13 15

23

49

0

10

20

30

40

50

60


Overall personal safety over the next 6 months

2H'07 1H'08 2H'08 1H'09 2H'09 1H'10 2H'10 1H'11 1H'12

8

Detailed findings: trend since 1H 2011

The current Unisys Security Index value of 131 represents a significant decrease since its 1H 2011 value of 164. In fact, this

represents the lowest level of concern since the benchmark survey was inaugurated in 2H 2007.

Decreases in all four of the underlying indices produce the 33-point drop in the Unisys Security Index:

• National Security Index: 136 (40 point decrease)

• Internet Security Index: 119 (-35)

• Financial Security Index: 140 (-34)

• Personal Security Index: 130 (-23)

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Supplemental question: Please tell me if you would prefer to use these security procedures to protect PRIVATE INFORMATION when you are away from your home or office and want to access work data or conduct personal online transactions using a laptop, mobile phone or tablet Americans who use a laptop or other mobile device to access work data outside the office or conduct online transactions are more comfortable with passwords than with biometric security protections. Almost two thirds (65%) favor passwords (either complex passwords combining upper/lowercase letters with numbers or symbols, or simple passwords such as the name of a pet). Among those preferring passwords, complex passwords have the edge. Over half (55%) of all Americans are comfortable with complex passwords (multiple response question – respondent can make many choices). Overall, simple passwords are mentioned by one third (32%) With respect to biometric protections, fingerprints are mentioned most often (28%).

55

32 3128

19 18

Complex

password

Simple password USB device Fingerprint Voice recognition Photo / face scan

Preferred protection for private information when accessed remotely

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Supplemental question: Please tell me if you would prefer to use these security procedures to

protect PRIVATE INFORMATION when you are away from your home or office and want to

access work data or conduct personal online transactions using a laptop, mobile phone or

tablet continued

55

32 31

38

28

19 18

Complex

password

Simple

password

USB device Biometric (net) Fingerprint Voice

recognition

Photo / face

scan


(Showing "net" biometric )

35

22

34

10

No password Both simple +

complex

password

Complex not

simple

password

Simple not

complex

password


(Showing simple + complex password "nets")

The net percentage of those preferring all biometric choices (fingerprints, voice recognition and face scan) is 38%

When considering only passwords as a choice, one third (34%) of all Americans choose complex passwords over

simple passwords.and 6% prefer them exclusively over all other protections (not shown in chart). When we eliminate

the multiple choices and consider all options, 11% prefer complex passwords exclusively over simple passwords,

biometric protections and USB devices (chart not shown).

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Supplemental question: Please tell me if you would prefer to use these security procedures to protect PRIVATE INFORMATION when you are away from your home or office and want to

access work data or conduct personal online transactions using a laptop, mobile phone or

tablet continued

62

85 6

1

95 3


(Showing biometric"nets")

The chart below indicates that nearly two-thirds want no biometric protection (62%). When we “net” the results

(eliminate duplication in answers), there is no single biometric method that stands out from the crowd. The 9% who

prefer fingerprints only is the top choice.

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Supplemental question: How important is it for a candidate to emphasize the following issues in the upcoming 2012 Presidential election?

Americans believe it is “very important” for presidential candidates to make a priority of security-related issues. The three highest priorities are:

• Protecting government computer systems against hackers and criminals (74%)

• Protecting our electric power grid, water utilities and transportation systems against computer or terrorist attacks (73%)

• Homeland security issues such as terrorism (68%)

In addition, more than half think that these should be priorities:

• Protecting your personal health information against hackers and data thieves (63%)

• Border security issues such as immigration (53%)

74 7368

63

53

Protecting

government computer

systems

Protecting utilities &

transportation

Terrorism (homeland

security)

Protecting personal

health information

Border security

(immigration)

Issues that are"very important" for candidates to emphasize

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Variation by demographic group – Security Index

Demographic

National security

Financial security

Internet security

Personal security

Age

Serious concern about epidemics is most pronounced among young adults ages 18-24 (50%).

Seniors are least likely to worry about meeting financial obligations (26%).

Serious concern about viruses, spam and online transactions is lowest for seniors (27%).

Education

Worry about national security and epidemics is lowest among college grads (44% and 26%, respectively).

Worry about meeting financial obligations is lower among college grads (24%).

Worry about online transactions is highest among those with some post-secondary education (47%).

Only 15% of those with college degrees are seriously concerned about their personal safety.

Gender

Women are more worried about epidemics (43% vs. 30%).

Women are more worried about bankcard fraud (60% vs. 52%) and meeting financial obligations (40% vs. 31%).

Women are more worried about online transactions (43% vs. 35%).

Women are more worried about their personal safety (33% vs. 21%).

Race

Whites are least likely to worry about epidemics (31%).

Whites worry least about bankcard fraud (50%), while Blacks worry most about meeting financial obligations (60%).

Whites worry the least about viruses and spam (33 %) and online transactions (34%).

Whites worry the least about identity theft (54%) and personal safety (21%).

Region

Midwesterners are least concerned about epidemics (25%).

Westerners are most concerned about online transactions (47%).

Midwesterners worry the least about personal safety (19%).

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Variation by demographic group – Supplemental questions

Demographic

Preferred protections for private information

Priorities for presidential candidates

Age

Seniors ages 65+ are least likely to want to use complex passwords (36%) and facial scans (12%). Adults ages 25-34 are most interested in simple passwords (46%) and voice recognition (25%). Americans ages 35-54 are most interested in using fingerprints.

Young adults ages 18-24 are least concerned about terrorism (52%) and protecting infrastructure (62%).

Education

Those with high school diplomas or less education are least interested in using USB devices (25%) or complex passwords (41%).

As level of education rises, concern about protecting key infrastructure against terrorism drops, from 77% of those with high school diplomas or less to 68% of college grads. College grads are least concerned with protecting personal health information (55%).

Gender

[Women and men have similar levels of interest]

[Women and men have similar priorities]

Race

Hispanics are most interested in complex passwords (79%).

Blacks are most concerned about terrorism (82%) and protecting government computer systems (86%) and key infrastructure (84%). Whites are least concerned with protecting personal health information (58%).

Region

Westerners are least interested in using fingerprints (20%) and voice recognition (12%), but most interested (along with Southerners) in USB devices (35%). Northeasterners are most interested in complex passwords (68%).

Westerners are least concerned with protecting key infrastructure (61%) and terrorism (57%).

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Polling methodology

The U.S. Security Index is based on a telephone survey of 1,005 persons aged 18 and over, February 10-13, 2012. This Wave

1H ‘12 survey follows the baseline Security Index survey of August 2007 and seven 2008-11 follow-up surveys. The U.S. survey

has been conducted as follows:

• 1,005 completed interviews among nationally representative adults, 18+;

• Random digit dialing (RDD) sample of telephone households in the continental U.S.;

• Random selection of household respondent to ensure greater representation;

• The survey is conducted in English and representative of English-speaking households; and,

• The data from this study are weighted according to the most recent estimates published by the U.S. Census Bureau to

ensure projectability of the data to U.S. adults.

• Percentage changes since the 1H-11 survey are reported if the differences are statistically significant at a 95%

confidence level.

Percentages are based on the full sample of 1,005 with the exception of the questions covering interest in protections for

personal data, where the base is the 627 respondents who say they access work data outside the office or conduct online

transactions on a laptop or other mobile device.

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About Lieberman Research Group

Lieberman Research Group is a top-ranked and nationally recognized market research organization serving the

business-to-business and consumer markets. Founded in 1966, it is now a $30 million custom research

company. Interviewing facilities in Manhattan and Brooklyn have the capability to conduct interviews in 20+

languages.

Lieberman Research is the only U.S. member of The Global Research Alliance – an international consortium of

independent market research firms in over 20 countries that provides access to interviewing facilities

internationally as well as local knowledge and input critical to successful international studies.

Through its research in the U.S. and worldwide, Lieberman Research provides custom research and information

analysis to its clients on a wide range of issues including customer and employee satisfaction, loyalty,

multicultural and ethnic marketing, new product development, public policy, advertising, public relations and

many others.

Lieberman Research Group is a proud member of the Council of American Survey Research Organizations

(CASRO). As one of over 150 CASRO member companies nationwide, we subscribe to the CASRO Code of

Standards for Survey Research. This code, intended to foster the highest standards of ethical conduct in the

practice of survey research, protects our clients and helps ensure an environment in which the public, our

source of information in most surveys, respects and cooperates with the opinion research process.

While non-members also may subscribe to the same high standards as CASRO members, membership in CASRO

is an indication that our company takes seriously its obligation to conduct its business in accordance with the

highest ethical standards.

www.casro.org

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