life is good as a social brand
DESCRIPTION
Talk for Cognifide's "A Bigger Bang" event at the Soho Hotel, London, November 2012TRANSCRIPT
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Life is good as a Social Brand
A Bigger Bang!12 November 2012
Jemima Gibbons / @JemimaG
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1.The Social Media Marketing Mix
2.Beware the Broadcast Paradigm
3.SlowTech & other trends
Overview
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1The Social Media Marketing Mix
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Facebook, AirBnB, Marmarati, Decoded
Community
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Compete or collaborate?
Context
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Burberry vs Jamie Oliver
Content
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ConversationsShawbrook, Mamas & Papas, BP
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2Beware the Broadcast Paradigm
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Buzzword Bingo
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Ego metrics
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Me me me!
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3SlowTech &other trends
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SlowTechJoe Kraus, Doc Searles
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AuthenticityCoca-Cola vs Eliane Galser
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HolismSocial media is for life...
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SharingCollcons, M&S, GiffGaff