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Today’s Agenda

● Welcome● Indiegogo and Indiegogo Life● Why fundraise for a personal cause● Best practices● Bay Area Heroes● Q and A ● Create a Fundraiser

Bay Area Heroes

Honor a local hero by running a fundraiser for him or her in March for the chance to receive funds and

recognition for your hero

Stay tuned for more information!

Your ideas??

People want to give to successful projects.

Higher Goal

More Money

What will your goal be?

• Share your personal story, even if your

fundraiser is for someone else

• It can be hard to share your personal story,

but the more you share the more you will

be able to connect and inspire donors

• We find your friends, family and beyond

are happy to have a way to support you

Be yourself!

What makes a good story?

• Email brings in 20% more

funding than any other source

• Clear call to action

• Put up a vacation responder

• Add your campaign to

your signature

Send direct emails

• 22% of a campaign’s funds raised

comes from social media

• If you don’t have a community

on social media, don’t promote

through social media.

• Email drives ⅓ of all online giving (change.org)

• Fundraisers that have shared on

Facebook raise 200% more than

those that have not

• Online donations increased by 8.9%

in 2014 (change.org)

Share via social media

• Are you part of university alumni, geographic, religious, sports, interest area, volunteer or other groups?

• Members will take interest in your fundraiser due to their affiliation with it

• Find and post your link on these Facebook, Twitter and LinkedIn community groups

• Contact the organizers of them to think through deeper ways they could help to share your message.

Share with your groups

• Campaigns with updates raise 286% on average more than campaigns with no updates • Include fundraiser milestones such as percent raised and number of donors• Share information on the purpose of your fundraiser and the impact of funds raised

20

Use the update feature

20

Engage the media

• Do your research• Create your pitch

– What is your fundraiser about? Does it relate to recent articles or news trends?

– Why should other people in your community care and contribute to your fundraiser?

– Why is it important? Why does the fundraiser matter now?

• Reach out

20

Share your fundraiser

offline• Send hand-written letters and thank you notes

• Announce at community group meetings

• Host an event, such as a bake sale or happy hour, and use your fundraiser as a way for people to donate in person

• Create and hand out flyers at local meetings, businesses or community boards

How will you spread the word?

Thank you!● Let us know if you want us to host a learning session with

your community

● Resources: https://learn.life.indiegogo.com/fundraising-best-practices/○ Personal Fundraising Handbook○ Social Media Tips○ PR Toolkit

● Keep in touch○ @IndiegogoLife○ Bre@Indiegogo.com