light me up! by razelab
TRANSCRIPT
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backgroun
d
massive crowd1000-15000 people
mobile devices99% of concert goers bring their mobile devices
glow sticks/braceletsexpensive & boring
Research focus:
Music Concertsincreasing number of music events500 int’l music concerts (2013)
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idea
creating an awesome concert experience by involving the fans,
without any money to spare!
+
taking the concert to a NEW LEVEL!
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idea
By using in-audible audio signals, we turn smartphones into smart glow
sticks!
The listener and controller app will produce specific lights, flashes, colors,
and patterns on the fans’ smartphones.
Technology
LMU ControllerLight Me Up
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the app
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business
Costumer Segments
Musicians• New Gimmicks for their show• Fans interaction
Event Organizers• New guest experience• New marketing gimmicks
Other EntertainersShow Director, Lighting Designers
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business
Songs
Guests On Site Technician
Features
Revenue Streams
Revenue
24/7 Phone Support
ShowPromotion
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business
Pricing Simulation
Pay-per-eventStart from IDR 10.000.000,-
500 guests
1 song emailsupport
controllerapp
SubscriptionStart from 3 monthsIDR 25.000.000.-
unlimited 2 songs
on sitetechnician
showpromotion
24/7 phone support
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business
Revenue Projection in USD
1st year 2nd year0
50000
100000
150000
200000
250000
1st year15concerts
10corporate
events
10annual
celebrations
SOUTH EAST ASIA
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business
Our Vision
2015 2016 2017 2018 2019
Home Appliances
Radio Broadcasting
TV Broadcasting
Retail
Light Me Up!
Num
ber
of
Use
rs
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Light up your concert experience!
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ADDITIONAL SLIDES
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the app
pick color manually
sync with live show operation
sync with predefined light show
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the app
find Light Me UP! shows and buy tickets online
share your Light Me Up! experience through social media
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Show Illustration Without Light Me Up!
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the app
make your show unforgettable, let the fans and their phones light the way
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achievements
1st place Indosat Wireless Innovation Competition (IWIC) 8 2014Category: Lifestyle
1st place Indosat Hackathon 2014Category: Lifestyle
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achievements
MoccaSecret Show at LawangWangi Gallery, Bandung
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achievements
Pasific 2 ConcertPasific 2 concert by FEB Unpad