lightspeed connect - jan lastuvka - monkeydata - kick your business to the next level with...
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Kick your business to the next level with multi-channel eCommerce & data-driven approachJan Lastuvka - CEO MonkeyData
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About me:• CEO & Co-founder of MonkeyData • 7 years in eCommerce - digital agency,
online stores, MonkeyData
MonkeyData • global leader in eCommerce analytics• 3000+ customers around the world• offices: Berlin, Prague, Ostrava
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"Today's digital consumer is everywhere - having your products in as many places as
possible is a key strategy "
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Multi-channel eCommerce
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How to choose the right sales channels
Customer
Purchase circumstances
Product
Agency
Budget
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New customers
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Confidence
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Validation
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Online store vs. Marketplace
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Marketing differences
1. Newsletters2. Remarketing3. UX4. Copywriting
1.SEO - parameters2.PPC – Amazon adds3.Lifetime – reviews
No use for: Use differently:
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For who?• Goods in stock• Margin• Price/
originality
Mistakes:• Foundation• Customer
Care• Holidays
Rules:• Pressure on price• Brand suppression• Amazon’s unlimited
authority• Worldwide
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1. OUTRAGEOUS SHIPPING. 2. LESS THAN 4.8 STAR FEEDBACK RATING3. IGNORING EBAY LISTING FEE STRUCTURE. ! 4. BAD OR EVEN NO (EEK!) PICTURES. 5. NOT ANSWERING QUESTIONS. 6. MISSPELLED TITLES/KEYWORDS. 7. INCONVENIENT PAYMENT METHODS. 8. INSUFFICIENT DESCRIPTIONS. 9. PRICING. 10. "ALL SALES FINAL" AND "NO RETURNS" POLICIES.
1.PRICE2.TITLE3.ITEM SPECIFICS4.PHOTOS5.GLOBAL SHIPPING PROGRAM6.TOP RATED SELLER
Tips: Mistakes:
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"If you have a business where you manufacture your own product, then Amazon is the best choice,"
„If you are a reseller of existing brands, eBay might be easier for you -- especially when first starting out."
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"On Etsy, you're buying from a person, not a nameless, faceless brand, and the products have meaningful stories"
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Rise of Social commerce
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Facebook Store
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Facebook marketplace
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Facebook messenger shopping bot
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It’s all about the data…
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Compare data from all your sales channels
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Watch the most important metrics and KPI’s
1.Revenue, orders – real time2.The best selling products3.Expedition time4.Prices across the channels5.CPA, CPC, CLTV6.Countries – marketing channels
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How to use data for growing your business
1. Compare data from all sales channels2. Measure dependencies and
correlations3. Watch the most important KPI’s4. Don‘t fear numbers & make
conclusions
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Tweet: #lovemonkeydata = 20% discount