Like me tender, like me true

Sociabliz

We help brands leverage the marketing potential of social networks

Sociabliz

We help brands leverage the marketing potential of social networks

and we’re experienced on the field

+2 years

Sociabliz

We help brands leverage the marketing potential of social networks, particularly

Facebook

Sociabliz

We help BIG brands leverage the marketing potential of social networks

Brands do all sort of things on Facebook

Dialoguing Customer support

StoryTelling Branding

Ambassador spotting Viralizing

Selling Fidelity managing

But one thing is key

Audience

But one thing is key

AudienceNumber ? Quality ? Growth ?

For long, it’s all been about the Facebook Page

One like to rule them all

How many Kfans do you have ?

But there are some downsides to it

Weak segmentation

Narrow reach (2 to 3 posts a day max)

Thanks Facebook for Social Objects

Thanks Facebook for Social Objects

Any url can be liked

Thanks Facebook for Social Objects

Millions of like buttons have been set up on the Internet

Thanks Facebook for Social Objects

Most important, Social Objects can talk like Fan Pages

To be crystal clear

Bob likes a webpage (video, article, product. etc)

Bob’s Friends see that in their newsfeed

This webpage can publish in Bob’s newsfeed

Only Bob (and other likers of this webpage)sees the publication. They’re like “fans” of this Webpage

Many brands can go way beyond their Facebook Page

Catalog Brands

Many brands can go way beyond their Facebook Page

Media Brands

Many brands can go way beyond their Facebook Page

Post segmentation

can adress its fans generally but does

Now can prefer to publish to all likers

Comedies on IMDb that the trailer for a great

new funny movie is out !

not know which kind of movies each of them like

of

Except that...

Great then !

There is no single interface

Only a link, from and for each like button

Yes, that means a lot of work to publishsomething to people who liked

hundreds of Geek Movies on Imdb.com

You can now publish to all your likers

Easy setup

Likemastr’s wizard guides you throughevery mandatory steps for like publishing

Likes self discovery

As soon as a like is clicked on your website,this like is registered in your LikeMastr’s dashboard

Now you’re talking...

Now you’re talking...With anyone who ever liked your Social Objects

Format

You have a richer control over the look of your posts

Schedule

You may want to plan publications forwhen you’re doing something else (we do)

Now, you can.

Don’t be rudeFacebook sets best practices :

“ When publishing, use only the 'voice' of the object. For example, if users are liking an actor in a TV show, that actor should publish stories about themselves, not general information on the show, or the TV network. “

Be relevantLikeMastr allows you to easily set custom tags

on every of your likes and to post to a tag specifically

Shoes Converse Blue

Track your efficiencyGet precise reactions, clicks analytics on your

publications, and tag your publications to compare

0

0,05

0,10

0,15

0,20

Jokes Questions Commercial

Likes Comments

Moderate reactions

It is useful to know how likers react to your publications and to be warned if something

goes nasty

Know your active fansGet rankings of the most reactive fans on

any like-tag and/or post-tag

Pages and Places

Did we mention that what LikeMastr allows forlikes, is also valid for traditionnal Pages

and multiple Places ?

Don’t get me started on this

Who’s interested in LikeMastr ?

Content publishersCatolog owners

Community managers

Which makes a lot of peoplefrom Solo Bloggers to International Brands

Schedule

Some of our customers already use it

Suscribe now for your invite : www.likemastr.com

Public release: February 2011

Sociabliz can help you too

Social Objects Strategy

Custom Implementation

Social Objects Community Management

Social Marketing Strategy

Facebook Marketing Tools

Thank you !

Facebook.com/Sociabliz

And now the demo...