limericks! - product...
TRANSCRIPT
I don’t get it.What exactly don’t you get?It turns from a building into a robot, right?Precisely.Well, what is fun about that?Well, if you had read your industry breakdown, you would see that our success in the action figure area has climbed from 27% to 45% in the last two years. I still don’t get it. What don’t you get?There’s a million robots that turn into something. This is a building that turns into something. What’s fun about playing with a building? That’s not any fun. This is a skyscraper.
LYAP
Limericks!
Design is a process that helps in a crunchCreativity is a skill that adds extra punchIts best when you playAnd most experts sayFun makes it better than brunch!-samuel fritton
A design should be useful and prettyBut a toy needs to also be witty'Cause the purpose of playIs to brighten one's dayAnd a toy that does not is a pity-geoffrey anderson
Designing a product is toughMaking it for children is roughBut it is all for funAnd when the day is doneEveryone's a kid sure enough-bradley ni
My thoughts composed as a limerickLike design there’s always a gimmickAnd the point of playIs it tries to conveyThere’s fun for even a cynic-claire leitgen
By now the whole world is designedHowever, you may feel inclinedTo start all again(Just pick up your pen!)And keep the end user in mind...-nel pilgrim-rukavina
As adults we sometimes lose trackWhat we do can always impactWith play, you createSpark the mind and awakeYour ideas, your designs interact
As students we have the powerTo cultivate an idea to flowerEncourage it to growAnd as we all knowWe'll figure it out in the shower-rebecca hoffmann
Design is a test of the mindA great idea can be hard to findIt should be compelling,or it won't be sellingAnd make sure it is one of a kind-amanda zibolski
A toy must encourage you to playSo much that you could do it all day designed for the client success is reliant on keeping preconceived notions at bay-nathan bennett
Quiz!1. What is your name?
2. Who is our customer in toy design?
3. What is play?
4. What is the opposite of play?
Who is our Customer?
Influence on Product Selection
Prod
uct
Use
User
Purchaser
Producer
cost/safety
play value
Designing Toy Products
Functional Requirements
Design Embodiments
Toy Products also require play value (functional requirements)
freedom of movement within a given space
It is a quality of mind. “Play and work are words used to describe the same activity under different circumstances”- Mark Twain
It is developmental and cathartic.“It is essential for helping children reach important social, emotional, and cognitive developmental milestones as well as helping them manage stress and become resilient" - The American Academy of Pediatrics (AAP)
It is a natural and learned schematization of life.“A primative and paradoxical communication, schematic expression, and a succession of disequilibrial bipolar state, with their own rules, sequences and climaxes” - Brian Sutton Smith, PhD
what is play?
captivating
intrinsically motivated
process focused
with pretense
Play describes a state of mind during an activity that is:
Flow by Mihaly Csikszentmihalyi
$$
what is play?
work work disguised as play directed play guided play free playchore
Play describes a state of mind during an activity that is:
what is play?captivating
intrinsically motivated
process focused
with pretense
EvolutionistsChildren learn important survival tools and prepare for adulthood
PsychoanalystsPlay is an emotional outlet (cathartic) and children develop an identity
Developmental Psychologists“It is essential for helping children reach important social, emotional, and cognitive developmental milestones as well as helping them manage stress and become resilient" - American Academy of Pediatrics
Brian Sutton SmithPlay for the sake of play Fun and Relaxation
Physical, Social
Emotional, Sensual, Creative
Cognitive, Social, Emotional
UN Convention on the Rights of the Child of 1989. Article 31
1. States Parties recognize the right of the child to rest and leisure, to engage in play and recreational activities appropriate to the age of the child and to participate freely in cultural life and the arts.
2. States Parties shall respect and promote the right of the child to participate fully in cultural and artistic life and shall encourage the provision of appropriate and equal opportunities for cultural, artistic, recreational and leisure activity.
Importance of Play
Classifying Play“Classification is the first step in bringing order into any scientific endeavor” - Michael Ashby
Consumer Product Safety CommissionCreative PlayMake-Believe PlayManipulative PlayLearning PlayActive Play
The National Institute for Play Creative PlayImaginative/Pretend PlayStorytelling PlayBody PlayObject PlayAttunement PlaySocial Play
Existing Classifications“Classification is the first step in bringing order into any scientific endeavor” - Michael Ashby
Del Vecchio’s Toy CategoriesCreationFriendshipStorytellingNurturing EmulationExperienceMasteryCollection
Roger Caillois (Man, Play and Games)Mimicry - Role PlayingIlinx - PerceptionAgon - CompetitionAlea - Chance
Scales of Play
S s
Classifying Play
Sensory Fantasy Construction Challenge
WORD
Classifying Play
Sensory Fantasy Construction Challenge Massage, Yoga,
Music Movies, TV, Flirting
Books, MakeupArts and CraftsMusic, Cooking
Games, Gambling, TriviaSports, Recreation
Classifying Play
Sensory Fantasy Construction Challenge
push our limits
also more sensual
motor skills are refinedavailability of tools
level of detail
more knowledgemore refined skills
Flow
base more in realityage relation
How play changes with age
Classifying PlayThe Play “Pyramid”
construction
sensory
fantasy
challenge
Classifying PlayThe Play “Pyramid”
construction
sensory
fantasy
challenge
Classifying PlayThe Play “Pyramid” - Fantasy Challenge Edge
Classifying PlayInside the Play Pyramid
Sensory
Fantasy
Construction
Challenge
Are Designer Toys?
Sensory
Fantasy
Construction
Challenge
What is Play Value?
Developmental benefits of the play?
Length of time a user plays?
Variety of play?
Does it Afford Play?
construction
sensory
fantasy
challenge
Play Affordances Affordance- the action possibilities (of a toy) that limit and guide an actor (customer audience)
“I suspect that none of us know all the affordances of even everyday objects.” -Donald Norman
Perceived Play Affordances
Play Affordances
Play Affordances
“it is dangerous to pretend we know what a child will do with a toy just from its characteristics alone; children have a way of doing things with toys
over and beyond the apparent character of the toy”-sutton smith
...but we can still design suggestions! A toy is in the mind of the child, a toy product is in the mind of the designer.
Ideally, a toy product is the same in the mind of both parties. -kudrowitz
Play and Age
*Gender Assignment based on findings of Blakemore and Centers in “Characteristics of Boys’ and Girls’ Toys”, 2005
Play Classification of “Popular Toys” in 2006-2007 *
Sensory Motor
Concrete Operations
Formal Operations
Preoperational
.1 .51 2 3 4 5 6 7 8
9 10 11 12 13
Play and Age
Popular Toy Trends
1993
1980
2005 2009 2010
Fantasy 4-12 age rangegender neutralVariety of themesAnimalsCollect them allEasily transportable $10 price rangeSmall companies
1980
2011
1996
Challengeconstruction
sensory
fantasy
challenge
Play with the toy (if possible)
What is the play value?
What makes it innovative?
What makes this a successful toy?
Is this part of a trend?
What’s next? Where do you see this going?(if anywhere)
2
Logistics!Notebooks?!
Brainstorming and Innovation: Thursday Rapson 56
Sketching Monday! (bring a fineliner pen)
Theme/Team Introduction Wednesday
Logistics!Children’s Museum: Friday, 5:30-7:30
Observation
Meet in the lobby
questions?