LINING

Thinking Outside Of The Box!How To Up Your Lining Game! 201

4

Lining

• The Evolution• Looking in the rear view mirror

• Lessons Learned

• How to Up Your Lining Game

• What Is Your Payback

The Evolution

• Lined our first six jobs• Bashford’s Hot Mineral Spa• Glamis North KOA• Betabel RV Park• Stagecoach KOA• Yogi Bear Park• Bourne Scenic Park

Lessons Learned

• Where are the businesses!

Lessons Learned

• Overnight Campgrounds vs Destination Resorts

Our Ah Ha Moment

EvolutionOur First Luxury Motorcoach Resort

Signature Motorcoach Resort – Petoskey, Michigan

Lesson Learned

• Campgrounds vs. Motorcoach Resorts

Luxury Motorcoach Resorts

• Cater to upscale motorcoach owners

• Many have a motorhome age limitation

• $80 to $100 per night site rate

• Many sell lots for $100,000 or more

• Management & staff also upscale

• They are all about the GUEST experience

• Guests have high disposable income level

• Advertisers want to do business with these guests

Luxury Motorcoach Resorts

• Provide many free activities for Guests

• Dedicated Activities Directors

• Many resorts only allow motorhomes

• Management knows the resort’s numbers

• Multiple strategic Marketing Strategies

• Cater to Factory Owners Clubs

Our Motivation

Lesson Learned

• You have to sell a luxury motorcoach resort differently than a campground

Lining a Motorcoach Resort

• Research – Research – Research• Google them• Google top management• Copy of current Guest Guide

• Establishment Contact – Think out of the box

• Put on your “Consultant” hat

• Invite their department heads to a presentation

• Have a presentation folder for each person

• Involve each person in the conversation

• Be prepared for a long decision process

Where are the Motorcoach Resorts

• Google “Motorcoach Resorts” vs Campgrounds

• Google “Luxury Motorhome Resorts”

• www.bigrigresorts.com

• Ask guests in Motorcoach Resorts where they stay

What Is Your Payback?

Resort #ADS $Gross

Signature Motorcoach 10 6,652

Outdoor Resorts Palm Springs 43 20,775

Emerald Desert 39 20,669

Golden Village Palms 55 30,471

Rancho California Outdoor Res New 10,000

Vineyards Luxury Motorcoach 12 6,153

Wolf Creek Run Motorcoach 22 10,016

$104,736

The Moore’s Payback

• Not just financial – personal goals

• Plan – where want to be 5 – 10 years

• Geo travel, friends, family, bucket list

• Focus on talents & gifts to grow your business

• Brand it!

• Grow your business

• Help SEP grow business, products & services

• Ability to meet clients and customer needs

Summary

Lessons Learned• Where are the businesses?• Overnight Campgrounds vs Destination

Resorts• Campgrounds vs Motorcoach Resorts• You Have To Sell a Motorcoach Resort

Differently

• How To Locate & Sell A Motorcoach Resort

• What Is Your Payback going to be?• Happy Lining!

THANK YOUSales Associates

JAMES and JACQUALINE MOORE