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Outsidethe
Thinking Outside
Susan E. Metros
The University of Southern California
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Network between peers
Solve top IT issues facing higher ed
Grow personally and professionally
…and now what?
EDUCAUSE Connect Event
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The Journey
1. Setting Context: Today’s Higher Education Challenges
2. Being Creative
3. Identifying Problems and Seeking Ideas
4. Obstacles
5. Design Thinking
6. Educating for Innovation
The Journey
1. Setting Context: Today’s Higher Education Challenges
2. Being Creative
3. Identifying Problems and Seeking Ideas
4. Obstacles
5. Design Thinking
6. Educating for Innovation
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The New American University
Transform Society
Value Entrepreneurship
Conduct Use-Inspired Research
Enable Student Success
Fuse Intellectual Disciplines
Be Socially Embedded
Engage Globally
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Information Technology Challenges
1. Leveraging the wireless and device explosion on campus
2. Improving student outcomes that leverages technology
3. Developing an institution-wide cloud strategy
4. Developing a staffing and organizational model to accommodate
openness and agility
5. Facilitating a better understanding of information security
6. Funding information technology strategically
7. Determining the role of online learning
8. Supporting the trends toward IT consumerization and BYOD
9. Transforming the institution’s business with IT
10. Using analytics to support critical institutional outcomes
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Educational Technology Challenges
! Low digital fluency of faculty
! Lack of rewards for teaching
! Competition from new
models of education
! Scaling teaching innovations
! Expanding access
! Keeping education relevant
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The Journey
1. Setting Context: Today’s Higher Education Challenges
2. Being Creative
3. Identifying Problems and Seeking Ideas
4. Obstacles
5. Design Thinking
6. Educating for Innovation
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Creativity is the encounter
of the intensively conscious
human being with his or her
world.
3,D& )EFG
Characteristics of Creative People
! Not a follower
! Constructively discontent
! Curious and inquiring mind
! Observant and aware
! Passionate
! Belief in ability to succeed
! Ability to break out of habits
! Exhibit self-efficacy
! Slow to rush to judgment
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Creativity vs. Innovation
Innovation is doing new things
Creativity
is thinking new things up
The Journey
1. Setting Context: Today’s Higher Education Challenges
2. Being Creative
3. Identifying Problems and Seeking Ideas
4. Obstacles
5. Design Thinking
6. Educating for Innovation
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Got a Problem?
Problems…
…occur when there is a gap between what is
and what ought to be
…are situations in need of improvement
…are an unrealized goal
…are a barrier or an imbalance
…confront us as we move toward our goals
…are caused by external influences or are born from within
Why are Problems Hard to Solve?
! Lack information
! Unclear about the problem
! Resort to prior solutions
! Lose patience
! Choose to avoid complexities
! Donʼt involve the appropriate people or resources at
appropriate times
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Where do Ideas Come From?
Data
Information
Knowledge
Wisdom
Intuition
Fantasy
Dreamsnconscious
conscious
Good ideas come
from bad ideas,
but only if there are
enough of them.
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Ideas occur when
dissimilar universes
collide.
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Ideas fear experts, but they
adore the beginner s mind.
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Ideas come from trouble.
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Ideas come from nature.
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Sometimes ideas come from
fear, but often they come
from confidence.
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Useful ideas come from
being awake, alert enough
to actually notice.
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Though sometimes ideas sneak
in when we re asleep and too
numb to be afraid.
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Mediocre ideas enjoy copying
what happens to be working
right this minute.
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Ideas come out of
the corner of the eye,
or in the shower,
when we re not trying.
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The Journey
1. Setting Context: Today’s Higher Education Challenges
2. Being Creative
3. Identifying Problems and Seeking Ideas
4. Obstacles
5. Design Thinking
6. Educating for Innovation
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An obstacle to creativity
prevents us from clearing
perceiving a problem or
accessing the necessary
information to solve it.
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Obstacles to Creativity
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Cultural Obstacles
! Geographical
! Religious
! Ethnicity
! Taboos
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Environmental Obstacles
! Peer pressure
! Social status
! Physicalsurroundings
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Intellectual Obstacles
! Lack of educationalopportunities
! Lack of knowledge
! Skill limitations
! Too much information
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Communication Obstacles
! Communication styles
! Language limitations
! Miscommunication
H4,97& )EFE
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Communication Obstacles
! Communication styles
! Language limitations
! Miscommunication
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Perceptual Obstacles
! Stereotyping
! Unobservant
! Saturation
! Think you have infowhen you don’t
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Emotional Obstacles
! Fear of making mistakes
! Inability to tolerate ambiguity
! Rather judge than generate ideas
! Inability to incubate
! Apathy or excessive zeal
! Lack of imagination or too imaginative
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The Journey
1. Setting Context: Today’s Higher Education Challenges
2. Being Creative
3. Identifying Problems and Seeking Ideas
4. Obstacles
5. Design Thinking
6. Educating for Innovation
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The Design Process
3.11.7& '()*
RESEARCH CONCEPT PROTOTYPE DESIGN
UNCERTAINTY PATTERNS INSIGHTS CLARITY FOCUS
As a style of thinking,
design thinking is generally
considered the ability to
combine empathy for the
c o n t e x t o f a p r o b l e m ,
creativity in the generation
of insights and solutions,
and rationality to analyze
and fit solutions to the
context.I5/5=.45,
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Design Thinking Attributes
Human-
Centered
Collaborative
Optimistic
Experimental
Design Thinking Considerations
People
(Desirable)
Business
(Viable)
Technical
(Feasible)
N.11.D ,64 N.11.D& '()*
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Design Thinking Process Model
EMP THIZE
EFINE
I E TE
PROTOTYPE
TEST
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Empathize
EMP THIZE
Learning about the audience
for whom you are designing
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Empathize
USC Auditorium: Before
Empathize
USC Auditorium: After
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Define
EFINE
Redefining and focusing your
questions based on insights from
the empathy stage
R.Q500 56 N.11.D ,64 N.11.D& '()*
“They want a
quarter inch hole.”
“People don’t want a
quarter inch drill.”
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Define
Reframed Issue
Acknowledge theissue and makethe faculty memberpart of the solution
Ideate
I E TE
Brainstorming and
coming up with solutions
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Ideate
Stanford’s d.school
Ideate
EDUCAUSE
Connect Portland!
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Prototype
PROTOTYPE
Building a representation
of one or more of your
ideas to show to others
Prototype
USC’s Design Thinking Retreat
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Prototype
USC’s Design Thinking Retreat
Prototype
USC’s Design Thinking Retreat
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Prototype
USC’s Design Thinking Retreat
Prototype
USC’s Design Thinking Retreat
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Prototype
USC’s Design Thinking Retreat
Test
TEST Returning to your
original users andtesting your ideas to
gather feedback
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Radical Collaboration is bringingtogether a variety of life
experiences and contrasting
perspectives resulting in a
creative tension that often leads
t o m o r e i n n o v a t i v e a n d
interesting ideas.
N.11.D ,64 N.11.D& '()*
Radical Collaboration
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! USC Viterbi School of Engineering: Engineering +
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Radical Collaboration
USC receives $50M gift to fund bioscience building
“Michelson was sold by the center's approach, which willbring together specialists from various fields to work onspecific problems.”
“This is bold.
It really is
brave.”
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Radical Collaboration
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Cross-Disciplinary Thinking
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USC Jimmy Iovine and Andre Young Academy
Arts, Technology and the Business of Innovation
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USC Jimmy Iovine and Andre Young Academy
Arts, Technology and the Business of Innovation
! BS in Arts, Technology, and the Business ofInnovation
! Annual cohort of 25 students
! Core disciplines
! Visual Design, Audio Design, Technology,and Business
! Emphases! Visual Design, Audio Design, Technology, Venture
Management , and Communications
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The Garage
The Garage
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Resources! Adams, J. (1979). Conceptual Blockbusting: a Guide to Better Ideas. NYC: W. W. Norton & Co.
! Crow. M. (2013). “The new American university” in Michael Barber and Saad Rizvi (Editors)“Asking More: The path to efficacy,” p. 51.
! Godin, S. (2012). Where do Ideas come from?http://sethgodin.typepad.com/seths_blog/2010/11/where-do-ideas-come-from.html
! Grajek, S., et al. (May/June 2013). Welcome to the Connected Age: Top 10 IT Issues, 2013.EDUCAUSE Review. pp. 30-57.
! Hogue, B.(January/February 2014). Bill Hogue’s Top Five Challenges Facing Higher Ed IT.EDUCAUSE Review.
! Kelley, T. and Kelley, D. (2013). Creative Confidence: Unleashing the Creative Potential within usall. NYC: Random House.
! Koberg, D. and Bagnall, J. (1991). The Universal Traveler: A Soft-Systems Guide to Creativity,Problem Solving, and the Process of Reaching Goals. Los Altos, CA: Crisp Publications.
! May, R. (1975). The Courage to Create. NYC: W. W. Norton & Co.
! Melles, G. (July 10, 2013). Design Thinking and Business, Lecture to Linkoeping MastersStudents.
! Osborn, A. (1953). Applied Imagination. NYC: Scribner’s.! Quinton, S. (December 2013). Higher-Education Trends for 2014. The Atlantic.
http://www.theatlantic.com/education/archive/2013/12/5-higher-education-trends-for-2014/282702 ! Riverdale Country School and IDEO. (2012). Design Thinking for Educators
designthinkingforeducators.com
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