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Outsidethe

Thinking Outside

Susan E. Metros

The University of Southern California

!"#$%#&! $())*+,- .(/,01)2 3456

Network between peers

Solve top IT issues facing higher ed 

Grow personally and professionally 

…and now what?

EDUCAUSE Connect Event

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The Journey

1.  Setting Context: Today’s Higher Education Challenges

2.  Being Creative

3.  Identifying Problems and Seeking Ideas

4.  Obstacles

5.  Design Thinking

6.  Educating for Innovation

The Journey

1.  Setting Context: Today’s Higher Education Challenges

2.  Being Creative

3.  Identifying Problems and Seeking Ideas

4.  Obstacles

5.  Design Thinking

6.  Educating for Innovation

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The New American University

Transform Society

Value Entrepreneurship

Conduct Use-Inspired Research

Enable Student Success

Fuse Intellectual Disciplines

Be Socially Embedded

Engage Globally

"#$%& '()*

Information Technology Challenges

1.  Leveraging the wireless and device explosion on campus

2.  Improving student outcomes that leverages technology

3.  Developing an institution-wide cloud strategy

4.  Developing a staffing and organizational model to accommodate

openness and agility

5.  Facilitating a better understanding of information security

6.  Funding information technology strategically

7.  Determining the role of online learning

8.  Supporting the trends toward IT consumerization and BYOD

9.  Transforming the institution’s business with IT

10.  Using analytics to support critical institutional outcomes 

+#,-./ .0 ,1& '()*

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Educational Technology Challenges

! Low digital fluency of faculty

! Lack of rewards for teaching

! Competition from new

models of education

! Scaling teaching innovations

! Expanding access

! Keeping education relevant

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The Journey

1.  Setting Context: Today’s Higher Education Challenges

2.  Being Creative

3.  Identifying Problems and Seeking Ideas

4.  Obstacles

5.  Design Thinking

6.  Educating for Innovation

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Creativity  is the encounter

of the intensively conscious

human being with his or her

world.

3,D& )EFG

Characteristics of Creative People

!  Not a follower

!  Constructively discontent

!  Curious and inquiring mind

!  Observant and aware

!  Passionate

!  Belief in ability to succeed

!  Ability to break out of habits

!  Exhibit self-efficacy

!  Slow to rush to judgment

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Creativity vs. Innovation

Innovation is doing new things

Creativity 

is thinking new things up

The Journey

1.  Setting Context: Today’s Higher Education Challenges

2.  Being Creative

3.  Identifying Problems and Seeking Ideas

4.  Obstacles

5.  Design Thinking

6.  Educating for Innovation

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Got a Problem?

Problems…

…occur when there is a gap between what is

and what ought to be

…are situations in need of improvement

…are an unrealized goal

…are a barrier or an imbalance

…confront us as we move toward our goals

…are caused by external influences or are born from within

Why are Problems Hard to Solve?

!  Lack information

!  Unclear about the problem

!  Resort to prior solutions

!  Lose patience

!  Choose to avoid complexities

!  Donʼt involve the appropriate people or resources at

appropriate times

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Where do Ideas Come From?

Data

Information

Knowledge

Wisdom

Intuition

Fantasy

Dreamsnconscious 

conscious 

Good ideas come

from bad ideas,

but only if there are

enough of them.

+$456& '()*

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Ideas occur when

dissimilar universes

collide.

+$456& '()*

Ideas fear experts, but they

adore the beginner s mind.

+$456& '()*

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Ideas come from trouble.

+$456& '()*

Ideas come from nature.

+$456& '()*

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Sometimes ideas come from

fear, but often they come

from confidence.

+$456& '()*

Useful ideas come from

being awake, alert enough

to actually notice.

+$456& '()*

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Though sometimes ideas sneak

in when we re asleep and too

numb to be afraid.

+$456& '()*

Mediocre ideas enjoy copying

what happens to be working

right this minute.

+$456& '()*

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Ideas come out of

the corner of the eye,

or in the shower,

when we re not trying.

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The Journey

1.  Setting Context: Today’s Higher Education Challenges

2.  Being Creative

3.  Identifying Problems and Seeking Ideas

4.  Obstacles

5.  Design Thinking

6.  Educating for Innovation

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An obstacle  to creativity

prevents us from clearing

perceiving a problem or

accessing the necessary

information to solve it.

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Obstacles to Creativity

IAD 3,6 "#.,0.7& )EJK

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Cultural Obstacles

! Geographical

! Religious

! Ethnicity

! Taboos

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Environmental Obstacles

! Peer pressure

! Social status

! Physicalsurroundings

H4,97& )EFE

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Intellectual Obstacles

! Lack of educationalopportunities

! Lack of knowledge

! Skill limitations

! Too much information

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Communication Obstacles

! Communication styles

! Language limitations

! Miscommunication

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Communication Obstacles

! Communication styles

! Language limitations

! Miscommunication

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Perceptual Obstacles

! Stereotyping

! Unobservant

! Saturation

! Think you have infowhen you don’t

H4,97& )EFE

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Emotional Obstacles

! Fear of making mistakes

! Inability to tolerate ambiguity

! Rather judge than generate ideas

! Inability to incubate

! Apathy or excessive zeal

! Lack of imagination or too imaginative

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The Journey

1.  Setting Context: Today’s Higher Education Challenges

2.  Being Creative

3.  Identifying Problems and Seeking Ideas

4.  Obstacles

5.  Design Thinking

6.  Educating for Innovation

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The Design Process

3.11.7& '()*

RESEARCH CONCEPT PROTOTYPE DESIGN

UNCERTAINTY PATTERNS INSIGHTS CLARITY FOCUS

As a style of thinking,

design thinking  is generally

considered the ability to

combine empathy  for the

c o n t e x t o f a p r o b l e m ,

creativity  in the generation

of insights and solutions,

and rationality  to analyze

and fit solutions to the

context.I5/5=.45,

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Design Thinking Attributes

Human-

Centered

Collaborative 

Optimistic

Experimental 

Design Thinking Considerations

People

(Desirable)

Business

(Viable)

Technical

(Feasible)

N.11.D ,64 N.11.D& '()*

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Design Thinking Process Model

EMP THIZE 

EFINE 

I E TE 

PROTOTYPE 

TEST 

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Empathize

EMP THIZE 

Learning about the audience

for whom you are designing

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Empathize

USC Auditorium: Before

Empathize

USC Auditorium: After

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Define

EFINE 

Redefining and focusing your

questions based on insights from

the empathy stage

R.Q500 56 N.11.D ,64 N.11.D& '()*

“They want a

quarter inch hole.” 

“People don’t want a

quarter inch drill.”

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Define

Reframed Issue

Acknowledge theissue and makethe faculty memberpart of the solution

Ideate

I E TE 

Brainstorming and

coming up with solutions

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Ideate

Stanford’s d.school

Ideate

EDUCAUSE

Connect Portland!

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Prototype

PROTOTYPE 

Building a representation

of one or more of your

ideas to show to others

Prototype

USC’s Design Thinking Retreat

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Prototype

USC’s Design Thinking Retreat

Prototype

USC’s Design Thinking Retreat

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Prototype

USC’s Design Thinking Retreat

Prototype

USC’s Design Thinking Retreat

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Prototype

USC’s Design Thinking Retreat

Test

TEST Returning to your

original users andtesting your ideas to

gather feedback

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Radical Collaboration is bringingtogether a variety of life

experiences and contrasting

perspectives resulting in a

creative tension that often leads

t o m o r e i n n o v a t i v e a n d

interesting ideas.

N.11.D ,64 N.11.D& '()*

Radical Collaboration

A00=>SSQ50.#T5L87CL.48S.6@56..#56@ =187S9,=

! USC Viterbi School of Engineering: Engineering +

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Radical Collaboration

USC receives $50M gift to fund bioscience building

“Michelson was sold by the center's approach, which willbring together specialists from various fields to work onspecific problems.”

“This is bold.

It really is

brave.”

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Radical Collaboration

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Cross-Disciplinary Thinking

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USC Jimmy Iovine and Andre Young Academy

Arts, Technology and the Business of Innovation 

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USC Jimmy Iovine and Andre Young Academy

Arts, Technology and the Business of Innovation 

! BS in Arts, Technology, and the Business ofInnovation

! Annual cohort of 25 students

!  Core disciplines

! Visual Design, Audio Design, Technology,and Business

! Emphases! Visual Design, Audio Design, Technology, Venture

Management , and Communications

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The Garage

The Garage

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[email protected]

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Resources!   Adams, J. (1979). Conceptual Blockbusting: a Guide to Better Ideas. NYC: W. W. Norton & Co.

!  Crow. M. (2013). “The new American university” in Michael Barber and Saad Rizvi (Editors)“Asking More: The path to efficacy,” p. 51.

!  Godin, S. (2012). Where do Ideas come from?http://sethgodin.typepad.com/seths_blog/2010/11/where-do-ideas-come-from.html  

!  Grajek, S., et al. (May/June 2013). Welcome to the Connected Age: Top 10 IT Issues, 2013.EDUCAUSE Review. pp. 30-57.

!  Hogue, B.(January/February 2014). Bill Hogue’s Top Five Challenges Facing Higher Ed IT.EDUCAUSE Review.

!  Kelley, T. and Kelley, D. (2013). Creative Confidence: Unleashing the Creative Potential within usall. NYC: Random House.

!  Koberg, D. and Bagnall, J. (1991). The Universal Traveler: A Soft-Systems Guide to Creativity,Problem Solving, and the Process of Reaching Goals. Los Altos, CA: Crisp Publications.

!  May, R. (1975). The Courage to Create. NYC: W. W. Norton & Co.

!  Melles, G. (July 10, 2013). Design Thinking and Business, Lecture to Linkoeping MastersStudents.

!  Osborn, A. (1953). Applied Imagination. NYC: Scribner’s.!  Quinton, S. (December 2013). Higher-Education Trends for 2014. The Atlantic.

http://www.theatlantic.com/education/archive/2013/12/5-higher-education-trends-for-2014/282702 !  Riverdale Country School and IDEO. (2012). Design Thinking for Educators

designthinkingforeducators.com  

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