1. 1. How and why links influence search engine rankings Paul Rogers @gpmd_paulr | paul@gpmd.co.uk The importance of link building Paul Rogers
2. 2. Search engines see links as recommendations The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
3. 3. Links from relevant websites are seen as more reputable recommendations The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
4. 4. Links with anchor text provide insight into what the page is aboutThe importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
5. 5. But, remember... The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
6. 6. Search engines arent stupid! The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
7. 7. They can devalue links and penalize those who try to manipulate their algorithm The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
8. 8. So, how can you build links? The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
9. 9. Get involved within your industry! The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
10. 10. Get a blog And start using it! The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
11. 11. Create content that deserves links! The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
12. 12. Build on existing resources The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
13. 13. Provide data and research that doesnt already exist! The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
14. 14. Make new friends and build relationships! The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
15. 15. Take advantage of existing relationships! The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
16. 16. Get involved in your local community! The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
17. 17. Think quality, not quantity! The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
18. 18. Monitor links being built to your website! The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
19. 19. Monitor links being built by your competitors! The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
20. 20. In Summary... - Don't buy links - Only try to get links from sites that you deem link-worthy- Keep an eye on your competitors- Think quality, not quantity = More traffic & more money! The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
21. 21. Any Questions? Keep in touch: @gpmd_paulr linkedin.com/in/paulnrogers [email_address] www.gpmd.co.uk The importance of link building Paul Rogers @gpmd_paulr | paul@gpmd.co.uk