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LINK IN TO LINKEDIN 17 March, 2011 Kelly Rigotti for the Working Women’s Network Grenoble

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This is the slideset from a presention I gave to the WWNG, a Grenoble, France based English language social networking group. In the presentation, I share 8 tips on optimizing your LinkedIn profile to get the most out of this powerful, online, networking community.

TRANSCRIPT

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L I N K I N TO L I N K E D I N

17 March, 2011 Kelly Rigotti for the Working Women’s Network Grenoble

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…that helps you Optimize your web presence, Create a strong online brand and Network effectively

8 Tips for Creating a LinkedIn Profile…

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1. Get Your Profile to 100%

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1. Get Your Profile to 100%

Job title, geographic location, industry Fill out all categories (experience notably) Request & post 3 recommendations on your

profile Make sure your contact information is up-to-date!

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Tips & Tricks

You can drag and drop most sections on your profile to highlight what you consider to be most important.

For the multi-lingual amongst us, add ‘Languages’ to your profile.

Use job descriptions in your field to write describe your professional experience

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Tips & Tricks

Customize the text that appears for your website by choosing ‘Other’

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2. Goodies & Extras

Add goodies and extras to your profile, to give it extra flair! Books you’re reading Your RSS feed Presentations (SlideShare & Google) Travel plans Company buzz Lawyer rankings …

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2. Goodies & Extras

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3. Contacts & Connections

What’s your rule for creating connections?

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3. Contacts & Connections

What’s your rule for creating connections? Will you accept all connections that are requested of

you? Will you connect only with people that you have met

personally and worked with professionally? Or will you find a middle ground?

Only you can choose the best solution for your networking needs. (I tend towards the middle.)

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3. Contacts & Connections

Build your connections! Import your connections into LinkedIn

(a good way to validate your email database)

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3. Contacts & Connections

Build your connections! Search your email account

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3. Contacts & Connections

Build your connections! Look for classmates, colleagues and people you

may know

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3. Contacts & Connections

Tip! Subscribing to the LinkedIn updates by email will

give you a weekly ‘Heads-Up’ of your contacts’ new activity…

Responding to people’s news allows you to create and re-enforce connections.

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4. LinkedIn Groups

Join & participate in groups which reflect your interests

Rather than joining a large number of groups, choose just a few and participate actively

Sign up for group emails Choose the order of your groups, and which ones

appear on your profile

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4. LinkedIn Groups

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5. Create & Attend Events

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6. Ask for & Give Recommendations

3 recommendations are needed to get your profile to 100%

Every recommendation you give appears on your profile

You can choose which recommendations you receive appear on your profile, and ask people to edit or rewrite their recommendations of you

Try to get recommendations for supervisors, supervisées and colleagues. And do the same!

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7. Companies on LinkedIn

Follow companies to stay abreast of company news

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8. Twitter

Add your Twitter account to your LinkedIn profile But use it sparingly! Choose the hashtag option.

This will help avoid innundating your contacts with all your Twitter messages.

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8. Twitter

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LinkedIn.com/in/KellyRigotti

Thank you for your time!