+ LINKAGES

Global Trade, Public and Government Affairs

“To be unmoored is to be disconnected.”

LINKAGES are at the core of today’s highly networked and transformed world.

+ LINKAGES

LINKAGES is a Global Trade, Public and Government Affairs Consultancy

!  Serving clients in the fast-moving food, consumer goods and retail sectors.

!  Offering 25+ years of experience working with the world’s most well-known brands.

!  Helping clients think differently in today’s highly-networked and transformed world.

!  Providing additional bandwidth and expertise to do business locally, globally and with agility.

+ LINKAGES

LINKAGES recognizes ---

•  The overlapping supply-chains operating seamlessly between customers and their suppliers

•  The creation of new business risks as well as opportunities with the advent of the Internet.

•  The power of individual consumers connected by social networks, transforming the market-place and driving the public agenda.

+ LINKAGES’ Services

STRATEGY DEVELOPMENT TRUST & TRANSPARENCY MARKETPLACE EXPERTISE

INTERNATIONAL TRADE CONSUMER LABELING GOVERNMENT and SUSTAINABILITY, BIOTECHNOLOGY PUBLIC AFFAIRS

LINKAGESisaprovenresourceforbusinessesseekingAddi$onalBreadth,DepthandAgility

intoday’shighlynetworkedandtransformedmarketplace.

+ Karil L. Kochenderfer, Principal "  25+ years of experience working with the

world’s most well-known brands.

"  Engaging U.S. and foreign governments, NGOs, journalists and leaders in global trade.

"  Directed the U.S. pharmaceutical industry’s European affairs program in 15 countries.

"  Established the U.S. food industry’s inter-national trade and biotechnology programs.

"  Active in 30+ countries throughout her career, and in the WTO, WHO, APEC and Codex.

"  Served on U.S. Government special advisory committees on international trade, supply- chain management and biotechnology.

"  Participates regularly in U.S. embassy training programs for new personnel; Represents the Global Food Safety Initiative in North America.

"  Strategic Thinker with Multi-faceted Background

"  Recognized Leader and Expert

"  Frequent Public Speaker

"  Proven Track Record of Success

+ Experienced, Client-Driven Results "  Prevented disruption in the U.S. packaging market by facilitating customer

outreach in response to unfolding scientific developments in Europe.

"  Organized a “top-to-top” meeting between government food safety officials from 19 countries and industry executives.

"  Facilitated the development of GM labeling strategies and materials for multi-national food and beverage clients.

"  Served as a “cleared advisor” to a CEO member of the President’s trade policy council regarding the Trans-Pacific and Trans-Atlantic trade agreements.

"  Organized a major, national food safety conference, attracting 400+ attendees.

"  Researched consumer preference, traceability and trade issues to assist a major food company in the development of a global strategy on trust and transparency.

"  Organized advocacy efforts in 15+ countries, successfully exempting food from a U.N. treaty and limiting advertising restrictions for food companies in the WHO.

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Producer Processor Packager Marketer Retailer Advertiser Consumer

Old Marketplace

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Producer Processor Consumers

New Marketplace

+LINKAGES

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Karil L. Kochenderfer Principal

Trust, Transparency, Traceability and Trade depend upon LINKAGES!

Today, all managers are global managers operating in highly

networked environments.

LINKAGES are at the core of today’s

transformed world.

karil@linkages-b2b.com Phone: 301/814 5251