DIGITAL MARKETING – PROJECT II

A Project on

LinkedInSubmitted ByNeha GhoradEPGDM - 1031415011

Shanti Business School Executive Batch 2014-2016

Company Profile LinkedIn connects the world's professionals by acting as a professional

social networking website. With more than 400 million members worldwide, including executives

from every Fortune 500 company, LinkedIn is the world's largest professional network on the Internet.

Specialties : Online Professional Network, Jobs, People Search, Company Search, Address Book, Advertising, Professional Identity, Group Collaboration

Website : http://www.linkedin.com Industry: Internet Type: Public Company Headquarters: California, US Company Size: 5001-10,000 employees Founded: 2003

Vision

Mission

LinkedIn - Important for Job Search

The LinkedIn web-site allows the users to market and create their own “Brand” along with the other things in the job search toolkit, which contains the following data:

Resume or CV Cover letter Research and Teaching statements Business card Website or blog Social media profiles: LinkedIn, Facebook, Twitter, YouTube

Revenue Sources

LinkedIn is publicly held and has a diversified business model with revenues coming from member subscriptions, advertising sales, and talent solutions.

What’s trending on LinkedIn social media?

LeadershipiPadCloud ComputingEmployee EngagementOnline AdvertisingSelf-esteemWeb marketingInternal CommunicationBusiness Real Estate

Competitive Advantages of LinkedIn:

400 million reported users in over 200 countries & territories. Available in 20 Languages including English, French, German,

Italian, Spanish etc. Their fastest growing demographics, students & recent college

graduate, weigh in at over 30 million. 50+ million endorsement every week 2 new members added to LinkedIn every second. Over 3 million companies profiled at LinkedIn page. 33% of unique visits come from mobile app.

As a Marketing Tool: A well written profile can help boost the user their

online presence LinkedIn has a very high search ranking on the web Professional use LinkedIn to share information Credibility counts—and LinkedIn can help the user

to build it.

8 Steps to Complete LinkedIn Profile

Personalize your headline

Highlight only your professional experience—internships, jobs, etc.

Customer your LinkedIn url

Customize your website url

Ask for recommendations

Connect your twitter account with LinkedIn

Company page Every person that connects with that profile may potentially click on the

users company name and be navigated to that company page. As every employee has the opportunity to promote the company, the user

must take the advantage of such opportunity.

Product awareness Company pages on LinkedIn provide a section for talking about specific

products. LinkedIn allows to add multiple products so each stands out.

5 Steps to Company’s Pages A LinkedIn company page is the one page admist those on

their various social network that calls for the most Professionalism.

The page should be content full information about Company.

1. Include Basic Information Go to Admin tool & Edit. Be sure to fine the description portion, as this will

crucial in user understanding of the Company.

2. Post Jobs

The second tab on a company page is “Careers”. This feature allows the user to post openings at the

Company. More Professional source.

3. Include Product

Company can various products on the company’s pages.

Click on ‘Admin tools’ button again to reveal a new drop down menu.

4. Promote Under the initial overview tab, LinkedIn allows

you to promote your company through an ad campaigns.

‘Common Questions’ box.

5. Measure Everything

The forth tab on company page is “Analytics”. To track page view and unique visitors on the overall page and

tabs. Click on Products and Service and follower of company. LinkedIn gives percentage for members visits. Which will be

helpful in targeting and audience.

To generate leads for business:

LinkedIn Answers

LinkedIn Applications

Here, the user can go to add new and interesting apps that will improve the experience people have on the LinkedIn page

If they’d like to add the company’s blog posts to their LinkedIn page, there’s an app for that

LinkedIn Groups

LinkedIn People

LinkedIn Direct Ads

LinkedIn has an advertising program that can be used to drive new prospects to their landing page, LinkedIn group or other destination. The ads work the same way Google paid search ads work

LinkedIn Mobile

Publishing > AdvertisingBe ActiveEmbed share buttons

LinkedIn Today for Marketers

Why to Join?

What does LinkedIn offers us?

Opportunity

Realize your dream job

Find work Be great at what you do