LINKEDIN

DECONSTRUCTE

D

Sandy KetchamThe Word Pro

LINKEDIN DECONSTRUCTED

238 Million members

4 out of 5 members drive business decisions

77% of users research companies on LI

87% trust LinkedIn as a source of information affecting decision making.

But before you can tap into the power of LinkedIn, you need to know how it works…

LINKEDIN HEADER

Search Box – Search for people, companies, groups and more…

Invitations

Notifications

Add Contacts

Click thumbnail photo to find Account & Settings…

Your “Timeline”

LinkedIn Today (News for you)

Updates about Connections

Group Activities

Posts from channels you follow

News about people in your

network

Endorsements

People You May Know

Who’s viewed your updates

Recently Visited Sites

Websites

Profiles

Groups, etc.

How many viewed your

profile

Who has viewed your

updates Your LI

Network

Number of connections

New people in network

Jobs

Groups you might like

Companies you might follow

HOME

Your Photo

Your Name

Title/Description(Get creative here – Keywords!)

Activity Post articles/ things to brag about Your latest interactions show up

here.

BackgroundSummary Not your job – YOU!

What makes you special? What are your skills? What is your passion?

Experience Fill out all Categories!

Recommendations

Endorsements

People you may know

(If you know them, connect)

Advertisement

(aimed at you)

People also viewed

(People who viewed you also

viewed them)

Profile Strength (Complete)

# who have recently viewed you

People you may know

Ads by LI Members

PROFILE

Profile - Endorsements

NETWORK

Contacts (List of your Connections)

Add a Contact

Find Alumni (New Feature)

Network - Connections

Network – Add a Connection

JOBS

Search For Jobs

See suggested Jobs

Find an Employee

Discover jobs in your network (Companies who employ people in your Network)

Jobs

Jobs in Companies where you have Connections

INTERESTS

Companies Your Company’s LI Timeline All Companies in LI Companies you follow

Groups Groups you may like Groups you have joined

Influencers Your News Influencer posts All influencers All Channels

Education New – University Pages

Interests – Companies – Company Home (Updates from Companies you follow)

Interests – Companies - FollowingCompanies you Follow

Interests – Companies – All Companies

Interests – GroupsGroups you have joined – Groups You May

Like

(Note: Search for Groups from Search box)

Interests – Influencers – My News

Interests - Influencers - Posts

Interests – Influencers - All Influencers

Interests – Influencers – All Channels

Interests – EducationNEW! Information on Universities

Interests – Education - Alumni

LINKEDIN DECONSTRUCTED

The Word Pro

Sandy Ketcham, Owner

http://linkedin/in/sandyketcham

http://thewordpro.com

(630) 780-3814

sandy@thewordpro.com