linked in for business 2015 sme 021015
TRANSCRIPT
Amy Neumann, Jacquie ChakirelisNortheast Ohio Media Group
February 10, 2015
For Business
Agenda
2
•Brief Social Media Overview – where LinkedIn fits in
•Personal Profiles – your online resume and best foot forward
•Company Pages – make your business stand out from the crowd
•LinkedIn Groups – connect with people who share your passion
•InMails – connect with new contacts, even if you don’t have their contact
information
• Ways to Increase Visibility -
Highlights -2014 Social Media Users
• Facebook: 1.19 BILLION (800 mm mobile)
• YouTube: 1 Billion+
• Twitter: 560 million +
• Google Plus: 400 million +
• LinkedIn: 240 million +
• Instagram ( 150 mm; owned by Facebook)
• Pinterest (70 mm)• 6 BILLION+ mobile devices globally
http://www.mediabistro.com/alltwitter/social-media-stats-2014_b54243
4
Visibility & Connectivity at All Times
• We “Share This”
• We talk about what we like (or don’t like)
• We are mobile
Why Use LinkedIn?
74% of businesses research potential clients and job candidates
42% have built new relationships with individuals who may become customers
41% have increased their branding and marketing presence in their market
26% have generated identifiable business opportunities
Source: Power-Formula 2014 LinkedIn User Survey
Generate Lift with LinkedIn
LinkedIn has a 3X HIGHER VISITOR-TO-LEAD CONVERSION RATE than
Twitter and Facebook.
Source: HubSpot, March 2014.
You can:
• Generate Leads
• Build your Brand
• Engage your Target Audience with Content
• Recruit Top Talent
Implement a Strategic Plan
(ONGOING MANAGEMENT & SUPPORT)
DELIVER AGAINST
KPI’S
(AD CAMPAIGNS)
BROADEN YOUR REACH
SET-UP & OPTIMIZATION
CONTENT UPDATES
CREATE ENGAGING CONTENT
+BUILD YOUR PRESENCE + =
There are 107 million U.S. LinkedIn
users as of January 2015.
https://press.linkedin.com/about-linkedin
Personal Profile
http://blog.linkedin.com/2014/07/01/creating-a-killer-linkedin-profile-tips-from-link-humans/
Your Profile: Brilliant for Networking
• Keep your profile updated:
– Professional photo
– Current title and organization
– Succinct Summary including keywords
– Complete history allows for faster networking
– Add causes and volunteer work
– Add any publications
– Join relevant Groups and interact
Content Update Ideas
• Share what you find interesting, including from industry-specific sites
Company Pages
https://www.youtube.com/watch?v=bTTDD-n8-vE&list=PL27DE225FA29FC243&index=7&feature=plpp_video
Watch a Tutorial Video:
https://snap.licdn.com/microsites/content/dam/business/marketing-solutions/global/en_US/site/pdf/cs/linkedin_company_pages_guide_us_en_130314.pdf
https://business.linkedin.com/marketing-solutions/company-pages/best-practices
LinkedIn Groups
LinkedIn Groups
• Join groups where your customers and prospects are. Identify groups with members who are prospective clients or influencers in your industry and then answer questions and/or create content such as articles, how-to's, guides and blog posts that feature subjects relevant to that group
• Create your own LinkedIn Group. To build community with your customers and prospects. To use as an extension to a discussion group for a podcast. For a specific vertical or technical customer that would benefit from specific discussions around a product or service. This type of group needs to planning and managing in order to be an effective strategy
Two Ways to Use the Group Function on LinkedIn
How To Find The Best
LinkedIn Groups For You
First, select a
LinkedIn Group to
begin the process
of determining if
it’s the best group
to belong to and
engage with.
Click the Group
Statistics box to
get under the
hood of your
potential LinkedIn
Group.
Dig Deeper Into Detailed
Audience Demographic Data
Quickly
determine what
seniority level
this LinkedIn
Group’s
members hold
to help you
make a quick
participation
decision.
Top function, location and industry
is highlighted to give you more
information to determine your
involvement.
4 tabs give you
deeper breakdown
of demographics
This seniority level
breakdown will
help you
determine your
social selling
messaging
strategy.
Be A Good Neighbor! • Discussion groups are a place to discuss relevant topics, news and best practices
in a given industry. They aren’t the place for blatant self-promotion.
• People turn to LinkedIn groups to find answers to questions they can’t ask anywhere else. If you want to be a respected member of the group, regularly contribute to the discussion with information that helps others.
• Sell your value, not your accomplishments. Don’t just tell prospects how you can help them. Use your entire profile and all of LinkedIn’s tools to show how your value contributes to their success.
• Carefully plan your LinkedIn content so it positions you as an influencer and encourages targeted leads to join your discussion groups
InMails
1. Focus on quality versus quantity2. Write a compelling subject line3. Be brief4. Start a conversation5. Make it about them6. Develop a clear call to action7. Combine InMail with other contact methods8. Select recipients carefully9. Remember the option to “Get Introduced”10.Build your sales profile
https://business.linkedin.com/content/dam/business/sales-solutions/global/en_US/site/pdf/ti/InMails_10312013-Q4.pdf
Recommended LinkedIn Resources
• http://www.socialmediaexaminer.com
• http://socialmediatoday.com/
• http://mashable.com
• http://techcrunch.com
• http://www.socialbrite.org/sharing-center/tutorials/#linkedin
• http://mashable.com/2014/01/18/linkedin-etiquette/
• http://help.linkedin.com/app/answers/detail/a_id/530
• https://business.linkedin.com/marketing-solutions/company-pages/get-started
• https://smallbusiness.linkedin.com/
• http://www.forbes.com/sites/jaysondemers/2014/04/16/50-content-marketing-ideas-for-your-website-or-blog/
• https://business.linkedin.com/sales-solutions/sales-strategy-tips
• http://contentmarketinginstitute.com/2014/09/linkedin-groups-content-marketing-strategy/
• http://blogs.constantcontact.com/how-to-use-linkedin-groups/
• http://blog.linkedin.com/2014/07/01/creating-a-killer-linkedin-profile-tips-from-link-humans/
• http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
• http://blogs.constantcontact.com/social-media-image-sizes/
LinkedIn Takeaways…
•Set your profile up for success!Fill out sections completely using relevant keywords
Add content to tell your story & stand out
Join and contribute to relevant groups
•Add connections –start with people you know
•Ask for recommendations to build credibility
•Research targets you want to get to know
•Find ways to build the relationship
Connect with Us!
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Questions?This presentation can be downloaded at http://slideshare.net/amyneumann