Aaron M. Swart, ‘96

Online Branding for Career Success-Part 2

OBJECTIVES

•  Job Search and Job Application Strategies

OBJECTIVES

•  Job Search and Job Application Strategies

•  Joining and Networking with Groups

OBJECTIVES

•  Job Search and Job Application Strategies

•  Joining and Networking with Groups

•  Adding videos, images, and documents

OBJECTIVES

•  Job Search and Job Application Strategies

•  Joining and Networking with Groups

•  Adding videos, images, and documents

•  Gentle Reminders

OBJECTIVES

•  Job Search and Job Application Strategies

•  Joining and Networking with Groups

•  Adding videos, images, and documents

•  Gentle Reminders

•  Question and Answer Session

Turn OFF Your Activity Broadcasts!

Turn OFF Your Activity Broadcasts!

Turn OFF Your Activity Broadcasts!

Directions…Just in Case!

•  From the drop-down menu next to your name on the right side of the Home page, choose Settings.

•  On the bottom left of the Settings page is a column titled Privacy Controls. Immediately under that heading is a hyperlink that reads “Turn on/off your activity broadcasts.”

•  Click on the activity broadcasts link and a dialog box will open giving you an option to choose who will see your activity updates.

•  If the box is checked to “Let people know when you change your profile, make recommendations, or follow companies,” uncheck it. (Original Article: “Pay Attention To Your LinkedIn Settings“)

LinkedIn and Your Job Hunt

411 on Job Hunting on LI

•  There are several ways to look for and manage your job search on LinkedIn

411 on Job Hunting on LI

•  There are several ways to look for and manage your job search on LinkedIn

•  You can target companies and connections for career opportunities

411 on Job Hunting on LI

•  There are several ways to look for and manage your job search on LinkedIn

•  You can target companies and connections for career opportunities

•  Be creative with your searching

411 on Job Hunting on LI

•  There are several ways to look for and manage your job search on LinkedIn

•  You can target companies and connections for career opportunities

•  Be creative with your searching

•  Be targeted and specific

Three C’s of Job Hunting on LI

•  CONNECTION

•  COMPETENCE

•  CONSISTENCY

Three C’s of Job Hunting on LI

•  CONNECTION- Using your connections as a way to get your foot in the door is a good thing

Three C’s of Job Hunting on LI

•  CONNECTION- Using your connections as a way to get your foot in the door is a good thing

•  Your network can introduce you to hiring managers and refer you

Three C’s of Job Hunting on LI

•  CONNECTION- Using your connections as a way to get your foot in the door is a good thing

•  Your network can introduce you to hiring managers and refer you

•  Your past networking and keeping in touch with your contacts will serve you well in the future-don’t just connect and then forget

Three C’s of Job Hunting on LI

•  COMPETENCE-Understanding the politics of networking well

Three C’s of Job Hunting on LI

•  COMPETENCE-Understanding the politics of networking well

•  Shameless promotion doesn’t work

Three C’s of Job Hunting on LI

•  COMPETENCE-Understanding the politics of networking well

•  Shameless promotion doesn’t work

•  Simple and direct language wins

Three C’s of Job Hunting on LI

•  COMPETENCE-Understanding the politics of networking well

•  Shameless promotion doesn’t work

•  Simple and direct language wins

•  Support your brand-be selective

Three C’s of Job Hunting on LI

•  CONSISTENCY-Your online brand should match your job search strategy

Three C’s of Job Hunting on LI

•  CONSISTENCY-Your online brand should match your job search strategy

•  Don’t pick whatever comes your way-your connections will see that you are not focused and may shy away from referring you

Three C’s of Job Hunting on LI

•  CONSISTENCY-Your online brand should match your job search strategy

•  Don’t pick whatever comes your way-your connections will see that you are not focused and may shy away from referring you

•  Communicate the same messages when you’re contacting employers and possible connections to companies you target

Three C’s of Job Hunting on LI

•  CONSISTENCY-Your online brand should match your job search strategy

•  Don’t pick whatever comes your way-your connections will see that you are not focused and may shy away from referring you

•  Communicate the same messages when you’re contacting employers and possible connections to companies you target

•  Be authentic-always

Career Search and Application

Career Search and Application

Career Search and Application

Career Search and Application

Career Search and Application

Career Search and Application

Career Search and Application

Career Search and Application

Career Search and Application

Career Search and Application

Career Search and Application

Company Searches

Company Searches

Company Searches

Company Searches

Company Searches

Company Searches

Company Searches

Company Searches

Company Searches

Groups and Career Searches

Groups and Career Searches

Groups and Career Searches

Groups and Career Searches

Groups and Career Searches

Groups and Career Searches

Groups and Career Searches

Groups and Career Searches

Groups and Career Searches

Groups and Career Searches

Groups and Career Searches

Groups and Career Searches

Groups and Career Searches

Creating a LinkedIn Group

Creating a LinkedIn Group

Creating a LinkedIn Group

Creative Searches

Creative Searches

Creative Searches

Creative Searches

Creative Searches

Creative Searches

Uploading a Project on LI

Uploading a Project on LI

Uploading a Project on LI

Uploading a Project on LI

Uploading a Project on LI

Uploading Slideshare Projects

Uploading Slideshare Projects

Uploading Slideshare Projects

Gentle Reminders •  If working, conduct your LinkedIn activity outside

of the office

Gentle Reminders •  If working, conduct your LinkedIn activity outside

of the office

•  Make sure your profile picture is professional

Gentle Reminders •  If working, conduct your LinkedIn activity outside

of the office

•  Make sure your profile picture is professional

•  Know your target markets and companies well

Gentle Reminders •  If working, conduct your LinkedIn activity outside

of the office

•  Make sure your profile picture is professional

•  Know your target markets and companies well

•  Be prepared to respond to inquiries

Gentle Reminders •  If working, conduct your LinkedIn activity outside

of the office

•  Make sure your profile picture is professional

•  Know your target markets and companies well

•  Be prepared to respond to inquiries

•  Stay in touch with your connections

Gentle Reminders •  If working, conduct your LinkedIn activity outside

of the office

•  Make sure your profile picture is professional

•  Know your target markets and companies well

•  Be prepared to respond to inquiries

•  Stay in touch with your connections

•  Be prepared for rejection

Gentle Reminders •  If working, conduct your LinkedIn activity outside

of the office

•  Make sure your profile picture is professional

•  Know your target markets and companies well

•  Be prepared to respond to inquiries

•  Stay in touch with your connections

•  Be prepared for rejection

•  Get feedback

Gentle Reminders •  If working, conduct your LinkedIn activity outside

of the office

•  Make sure your profile picture is professional

•  Know your target markets and companies well

•  Be prepared to respond to inquiries

•  Stay in touch with your connections

•  Be prepared for rejection

•  Get feedback

•  Say THANK YOU!

Gentle Reminders •  If working, conduct your LinkedIn activity outside

of the office

•  Make sure your profile picture is professional

•  Know your target markets and companies well

•  Be prepared to respond to inquiries

•  Stay in touch with your connections

•  Be prepared for rejection

•  Get feedback

•  Say THANK YOU!

•  GO FOR IT!

Q & A Session