8 Top LinkedIn Tips for B2B Marketers

A How To Guide

Why LinkedIn? I Am What You Search

Brand

Awareness

Company Credibility

Showcase Your

Expertise

Search Engine

Optimization

Drop A Lure

Where The Fish Are

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1. Complete Your Profile

• Put your value proposition

in your headline & include

your picture

• Target keywords that

describe your expertise so

you get found more often

• Change the default URL for

your profile to your name

and link to your profile

from other sites and posts

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2. Customize The “Websites” Listing

• Direct targeted traffic to your website

• Edit on your profile options

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• Do this by select “other” and rename the link using

targeted inbound keywords and a call to action

3. Make And Ask For Recommendations– A simple ask for clients, colleagues, partners

– “Dear _____, I am working on my LinkedIn profile and was hoping

that you would be willing to recommend me and my company

based on your experience working with us. Thanks in advance.”

4. Ask To Connect With Any Prospects That

You Meet– If you would ask them for a business card then invite them through

LinkedIn

– Personalize your note and you will get a better response

5. Update & Edit Your Company Page– LinkedIn automatically creates a page for your company but it

rarely tells the right story, make sure you update it with your value

proposition, expertise, and that your most important business

development and subject matter experts are listed

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6. Join Groups And Answer Questions

Related To Your Expertise • Expand your network

• Reconnect with lost customers and prospects

• Showcase your expertise

• Keep in touch with industry updates, trends & issues

• Look under the “More…” menu for Answers and then use the

“Advanced Answers Search” to find questions related to your field

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7. Install These Three Applications

SlideShare

• Share credentials and lead

generation presentations right from

your profile

Wordpress/Blog Link

• Automatically post updated content

from your company blog

Amazon reading list

• What you read (in your field)

showcases what you know! So

feature the best titles about what

you do.

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8. Include Your LinkedIn Address In

Your Email Signature:

• Make it easy for customers and contacts to find the

information you want them to find

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Thank You

Visit our website for more knowledge marketing resources and to learn more about who

we are and what we do.

http://www.brainrider.com/knowledge-center

Or contact our General Manager Scott Armstrong at 416 900 3310 or

scott.armstrong@brainrider.com for more information on how

we can help your business get more customers.

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