linked in4 stylusinc
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Stylus Inc TeamMay 14, 2009
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Agenda
Introduction 10 Things You should Know
about LinkedIn1. Profile Completeness2. Connections3. Targeting4. Groups5. Answers6. Polls7. Company Profiles8. Applications9. Events10. Resources
Q&A
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Company Overview
Business Solutions Premium Memberships Talent Acquisition Market Research Advertising
LinkedIn Corporation Founded in 2003 HQ: Mountain View, CA
Offices in San Francisco, New York, Chicago, Omaha, London
325+ employees 40 Million Users
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The Power of Viral Growth
LinkedIn Member Growth:
2009: 40M+2008: 33M2007: 10M2005: 4.4M2003: 85K
Quick Stats: 41 new member sign-ups per
minute; Avg. 400K+ per week
122 new invitations to join sent per minute; Avg. 177K+ per day
85,000 members2003
1.6M members2004
4.4M members2005
8.5M members2006
10M members2007
33M membersAs of Dec 2008
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Latin America3%
Other0%
North America61%
Europe24%
Asia8%
Africa1%
Middle East1%
Oceania2%
LinkedIn Network Statistics
Network Membership & Reach
Over 40 million professionals 2 million members join
per month Roughly 1 new sign-up
per second 200 countries Members from all five hundred
of the Fortune 500
*As of January, 2009
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Social vs. Professional Networks
Social networks offer tools for casual communication with family & friends Play games Share photos & videos Rate movies and music
LinkedIn is a professional network intended to create global business opportunities
Maintain business contacts online Get introduced to professionals & service providers Recommend colleagues & check references Receive industry news Ask & answer industry questions
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Sites and Services Used At Work…
For Work Related Purposes
For Personal Reasons
LinkedIn 62% 33%
YouTube 34% 55%
Facebook 18% 35%
Twitter 13% 11%
Digg 12% 10%
Del.ic.io.us 10% 9%
MySpace 8% 27%
Second Life 6% 6%
Other 1% 3%
LinkedIn In the Workplace
Source: FaceTime Collaborative Internet Survey, Oct. 2008
LinkedIn is the most predominant social network used for work-related purposes in the workplace
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1- Profile Completeness
Goal is to get to 100% Keep your profile current Professional accomplishments Career history, education and skills Recommendations
Give good recommendations Colleagues Employers Clients Partners/Vendors
Request for recommendations
For all positions Education
Links to your website or blog
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Tips for Profile Completeness
1. Write a personal tagline.
2. Put your elevator pitch to work.
3. Point out your skills.
4. Explain your experience.
5. Profile Picture
6. Specialties box
7. Public profile
8. Update status regularly
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2- Connections
Start to connect- Outlook/GMail. Alumni-School/College Colleagues Relatives/Family
Keep your professional contacts in one place, online
Recommend others for jobs or projects
Introduce connections to create new business opportunities
Seek and offer help for industry best practices
“People You May Know”
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3- TargetingLinkedIn’s rich profile data allows for highly accurate and valuable targeting
Run of Professional40 Million Professional Members
“inCrowds”
Small & Medium Business
Professionals
Business
Decision Makers
Financial Service
Professionals
Sales Professiona
ls
Marketing Professionals
Startup Professional
s
Corporate Executive
s
IT Profession
als
Career Changers
*
Professionals working in companies
with between 50 and 500 employees
Directors & Above At
Any Size Company
Finance Professionals, or those who work in the Financial Services Industry
Professionals Whose Job Function is
Sales
Marketing Professionals,or those who work in the Marketing & Advertising
Industry
Professionals working at companies with 1-50
employees
Directors & Above At
Companies With More Than 500
employees
Professionals whose job
function is IT or
Engineering
Professionals who have
changed positions or employers in the last 60 days
3.3 million 4.9 million
1.5 million 2.1 million 1.2 million 3.1 million 1.8 million
4.2 million n/a
Custom Audience Segments
Job function Industry Company Size Seniority
Gender # of Connections DMA Age
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4- Groups
Join Groups Domain Networking Target customers
Create Groups Domain BD
Participate in Groups Discussions Questions Promote services
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5- Answers- Share Business Knowledge
Ask and answer questions Recommend an expert Join Groups to discuss industry topics Poll your personal or entire network
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6- Polls
Objective:
Gain insight into what components and criteria are important on the minds of executives
Identify trends among specific customer segments and how their criteria differ by industry, gender, seniority, and department
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7- Leverage Company Pages
Company Profile displays content you easily update
Content dynamically adapts to the viewers, based on their
industry, job function, location, etc.
Convey corporate culture and values
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8- LinkedIn’s Approach to API’s
Work collaboratively with your network
Share information and keep up to date
Present yourself and your work in new ways
Gain key insights that will make you more effective.
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9- LinkedIn Events Application
Designed to help professionals discover and evaluate events
6,800 events and growing fast
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10- Resources
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Q&A
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Thank You