linkedin 10/10 2011 pt1
DESCRIPTION
10 Ways to Leverage LinkedIn &10 Ways to Maximize Your Brand on LinkedInTRANSCRIPT
10 / 1010 Ways to Leverage LinkedIn
10 Ways to Maximize your Brand on LinkedIn
Bob Coppenhaver
Bob Coppenhaver – Strategic Marketing & Product Management
Social Networking
Power of the Network
490
178K
6.7M
Trusted Contacts
Job Candidates
Industry Experts
Business Partners
Job Leads
Power of the Network
Census - Cleveland: 478K NE Ohio: 2.25M
10 Ways to Leverage
#1 Complete your Profile
Bob Coppenhaver – Strategic Marketing & Product Managementhttp://www.linkedin.com/profile?viewProfile=&key=986766&trk=tab_pro
Profile
What makes your profile complete?• Your current position• Two past positions• Your education• Your profile summary• A profile photo• Your specialties• At least three recommendations
#2 Use KeywordsProfile
#2 Use Keywords
#3 Find Connections
#3 Find Connections
Use with Caution
Bob Coppenhaver – Strategic Marketing & Product Management
#3 Find Connections
Bob Coppenhaver – Strategic Marketing & Product Management
#3 Find Connections
Bob Coppenhaver – Strategic Marketing & Product Management
#4 Connect with Intent
Locate the right profile
Click to add to your network
Choose how you know him/her
Write your own message
Share recent news – Take the opportunity to really connect
Don’t use the default message
Two schools of thought….
Bob Coppenhaver – Strategic Marketing & Product ManagementConnections
#5 Monitor your Network
#6 Recommendations
Bob Coppenhaver – Strategic Marketing & Product ManagementAsk for Recommendations
Bob Coppenhaver – Strategic Marketing & Product Management
Manage Recommendations
Bob Coppenhaver – Strategic Marketing & Product Management
#7 Get Introduced
Bob Coppenhaver – Strategic Marketing & Product Management
Getting Introduced
Bob Coppenhaver – Strategic Marketing & Product Management
Can use for 2nd & 3rd Degree Connections
Inmail for others
Getting Introduced
Bob Coppenhaver – Strategic Marketing & Product Management
#8 Use Applications
Summary - Maximizing LinkedIn#9 Company Info
Bob Coppenhaver – Strategic Marketing & Product Management
About LinkedIn Jobs#10 LinkedIn Jobs
LI Job Search
Bob Coppenhaver – Strategic Marketing & Product Management
Job Postings
Bob Coppenhaver – Strategic Marketing & Product ManagementJob Postings
Job PostingsJob Postings