Advanced Featuresfor Sales Professionals

Linked In 201

I. Make sure your Profile PerformsII. Updates that drive interactionIII. The art of searching, finding,

connectingIV. Leveraging GroupsV. How to influence your network

Minimum Takeaways

Profile is very important Attention Getting

Headline Fill out location and

industry Professional looking head

shot photo Personalize your URL Fill out your Contact

Information Include a company and

personal summary Link your experience with

the company page Add skills and expertise

Check your Settings

Under Privacy & Settings

Edit Your CompanyProfile

Make sure your Profile Found by Search Engines

Make sure people see your broadcasts

Under Privacy & Settings

Turn on/off activity broadcasts

Make your Profile Interactive

In thisDrop Down +You Can AddLINKS to websites, videoAnd brochures!

Names of Connections or Companies Now Appear in an Updates Drop-down

Those mentions become links in your post!

Insert links to other connections or your company!

More sharing…

You can also choose to share a document

And you can choose who to send it to.

How do I connectwith customers

I don’t know?

Saved Searches – 3 with Free Account

In Mail / Introductions

INTRODUCTIONS FREE – Request an introduction through one

of your connections

IN MAILS Private messages you can send directly toanother LinkedIn user – while still protectingtheir privacy – a PAID feature.

1. Locate the member's profile.2. Click "Get introduced through a connection" on the right

side of the profile.3. The Request an Introduction page will appear.4. Move your cursor over the arrow next to the Send InMail

button and click Get introduced.5. If more than one person can make the introduction, you may

choose who you want to make the introduction.6. Enter a subject for your message.7. Write a message to the person who will introduce you and be

clear about why you're asking for an introduction. This message may eventually be seen by the person you want to be introduced to.

8. Click Send Request.

Request an Introduction

THIS IS NOT A CONNECTION – THAT’S ANOTHER STEPhttp://help.linkedin.com/app/answers/detail/a_id/1959

Leverage Groups

Engage possible customers/partners

Be a resource

Build your credibility

Build your profile views

Get a connection

Get an opportunity

WHY?

Research relevant industry / field Look at the people in the group – do you

want to connect with them? Are your connections in that group? Watch the groups discussions – do they fit? Participate – respond to comments in the

group Post relevant links to articles

Tips for Joining Groups

Considering Groups

Type relevant industries into the Search See what groups are available

Exercise

BiodieselIndustry Metal

FabricationLNG

Unlimited

FuelEthanol

WorkshopProcess

Expo

Duplex Stainless

Steel

FoodSafety

TechnologyWisconsin

Manufacturing

Professionals

FoodProcessingEquipment

PharmaceuticalManufacturers

Post to Groups – the easy way

Go to something you ALREADY POSTED, click SHARE

Post to Groups – the quick way

Then Click Post to Groups

Start Typing the Group – Auto Recognition Takes Over

You need only know the first name of the group – auto recognition takes over!

Then just share!

Keep the bold title heading short – less than 100 characters

Do not put complex URLs in your post Photos next to posts get more play Videos in your posts get even more play Engagement will usually entice A call to action that the reader wants Keep the conversations toward business People like to give advice

Exercise – Put the posts in order of popularity

Ideas for Posts Share company news Like a blog article or LinkedIn post Share an industry article Comment on a discussion Ask for input on a relevant topic Recommend someone who isn’t a co-worker Share events on your page – shows,

webinars Add a comment to someone else’s post

Keep the updates short

Include a picture Post a Video! Keep it relevant Keep it business

oriented Share expertise Post once a week

POSTS: Do’s and Don’ts

Don’t post personal things

Don’t post long URLs

Be vague Sound like an

advertisement Rant and rave Post 3X a day

DO’s DON’Ts

Check out the LinkedIn Help Center / Webinars• Basics of LinkedIn• Get the most out of Premium• How to Build your Company Page• Search Techniques

Linked In 201