Frank Alaniz – Veteran | Mentor | Artisan

LinkedIn Are You Findable

Findable

• One of 300 – 500 candidates

• One of 3 – 5 candidates

LinkedIn Recruiting Information

• Percentage of recruiters that use LinkedIn to vet candidates: 98%

• Percentage of recruiters that only use LinkedIn to recruit candidates: 49%

• Percentage of companies use LinkedIn as a recruiting tool: 93%

• Average number of connections that recruiters have on LinkedIn: 500+

Improve LinkedIn Profile

• Optimize your headline to the position you want

• Consider how you present current or previous employment– Make sure you are using the most appropriate

titles

• Recommendations are a must– The majority of people only give

recommendations upon request --- So Ask! (90% of LinkedIn users do not have a recommendation)

Keywords

• Add the Keywords in the following sections:

– Headline right below your name

– Summary section

– Job titles and descriptions

– Education

– Skills

Engage Recruiters

• Join industry or job specific groups

• Once you have your list of recruiters, connecting is really easy.

• As much as LinkedIn says, “You should only connect with people you know.” Their features tell us that they actually want us to connect with as many people as possible. It only helps their share price!

New Changes - Skills

• Greater emphasis on LinkedIn Skills section– New search parameter

– Align your skills based on relevancy

– Move your top tier skills to top (25)

– The more skills (up to 50) you have the higher you’ll rank in the search results

– Use predictive text (their words not yours)

– Review the profiles of your peers and colleagues and add the skills that apply to you

– Review job postings that are similar to your current interest and those frequently used skills

Endorsements

• LinkedIn has implemented machine-learning algorithms to make visible the endorsements that are most applicable to the person viewing your profile

• Recruiters visiting your profile will see endorsements made by mutual connections, colleagues, and people who are knowledgeable about the skill

Being Anonymous

• You view profiles anonymously

– Why? Maybe yes occasionally…

– This is a big part of what LinkedIn is there for in the first place, people. Again—it’s a social media platform designed to facilitate conversation

– Be Social

• Don’t you hate it when you’ve been anonymously viewed?

• It could lead to a conversation, network opportunity or a possible interview

New Search Algorithm

• LinkedIn Changed Search Results

– Search is based on two parameters

• Relevance

• 100% complete profile

• Skills List has become part of the priority search process

• Active seekers are being sourced based on “search terms” within their Summary/Headline

Top Three Search Results

1. 1st degree contacts that are 100% complete or nearest to it, have the most in-common connections and shared groups, and ranked in descending order

2. 1st degree contacts, that are 100% complete or nearest to it, and ranked in descending order

3. 2nd degree contacts, that are 100% complete or nearest to it, and ranked in descending order

Complete Profile

• According to LinkedIn the following items are required by LinkedIn to give you a complete profile.

– Photo

– Headline (First searchable item)

– Complete information on the last two jobs

– Summary (must have good keyword content)

More Requirements

• Skills (up to 50)

– Must prioritize skills base on relevance

• Schools/College Information

• Connections (minimum of 100) (LinkedIn says you should have a minimum of 50)

• Recommendations (New)

• Active (post or add comments or like posts)

Keywords in Certain Fields Rank Higher

• Keywords in your Headline, Company Name, Job Title and Skills rank higher in the search results.

– If these key fields are blank or filled with generic terms, the lower you will show up in the search rankings

– If you don’t show up on the first page of results, update these key sections (Headline, Job Title, Skills) and try again

Use a Variety of Keywords

• Using a variety of keywords that mean the same thing increase your results

– If you’re not using a variety of terms and keywords, then you may not show up in search results.

– Use them in the correct context so they make sense to the reader

• LinkedIn uses a contextual search algorithm

– i.e. Java or web page development using Java

Active Job Seekers

• Write your summary in first person “I”

• Include you email address, Twitter handle and other contact information

• Terms

– seeking | seeker | looking | actively pursuing | pursuing new | available | searching

– Actively seeking a career within Job Search industry

Search Trends

• How many times you’ve shown up in the search results and how many have viewed your profile

• Use this to determine your search strategy effectiveness

• Are you on the first page or 10th of the search results?

Are You SEO

Article Views

SEO – Search Engine Optimized

• 1st – Get Connected

–As many recruiters / HR managers in your industry

• Recruiters often post positions to their Network and Groups via updates first

• Recruiters are the ones conducting the most searches

SEO

• 2nd – Keywords– Describe yourself as specifically and as accurate as

possible

– Remember the search ranking order

• 3rd – Adjust your profile– Appearances in Search

– The better you write about yourself the more this graph will grow.

Understanding LinkedIn

• Simply by shifting your perception of LinkedIn from an online resume to an online advertising platform, you can approach your career opportunities from a quantifiable perspective.

Profile Edit Notifications

Recommendation: Keep it off until you land or your adding (not updating) info on your profile

Share your Career Interests

• On the homepage, click “Jobs” in the navigation bar at the top center

• Select “Update Preferences” from the menu• From there, you can highlight what you’re looking for

in your next job, including:– Location– Industry– Company size– Roles to be considered for– When you can start

• Finally, scroll down to “Share career interests with recruiters?” and toggle right to turn it on

What Happens Next?

• Once you’ve opted in, recruiters will be able to see your career interests for 90 days. And when the time expires, if you’re still looking for a new job and trying to connect with hiring managers, you can opt back in

• But what about privacy you ask? Good news—only recruiters who use LinkedIn's Recruiter product can access this data; the professional platform will hide your info from everyone else

What Employers See When You Apply via

LinkedIn - Easy Apply• Employer receives an email notification:

– Candidate’s Name

– Headline

– Current Employment Job Title(s) (No details)

– Past Employment Job Title(s) (No details)

– Education (Only names of institutions)

– Recommendations (How many no details)

– Connections (How many only)

– Contact Information (Email address/Phone Nr.)

LinkedIn Advanced Search

• (title:"talent acquisition" OR title:ta OR title:"talent attraction“)

• (title:recruiting OR title:recruitment OR title:recruiter OR title:diversity)

• (title:hr OR title:"human resource" OR title:"human resources“ OR title:sourcer)

• Add search string into LinkedIn search box

Initial Results and Location

Connections

Companies

Build the Right Network.

Questions