linkedin based marketing in one slide
DESCRIPTION
Lessons from LinkedIn Case Studies In One SlideTRANSCRIPT
LinkedIn Based Marketing in One Slide
When to choose the LinkedIn
• Target Audience is well-defined• Major challenge is how to reach rather than whom to reach
• Challenges can be expressed as REEI cycle• Engage Followers• Encourage Participation• Increase (goals) Brand Awareness, Visibility, Reputation as expert
Incr
ease
Reach
Engage
En-courage
The Tools At Disposal
Company PageGroups
(Industry & Interest )
Ads –Recommendation
& ContentPolls
Status & Sponsored Updates
Partner Messaging
The LinkedIn Action Plan
Define Campaign Objectives
Identify the Medium
for Target Audience
Set-up Page
Produce Quality Content
Get Followers
Encourage & Inspire
the Discussions
Revise & Repeat