linkedin event singapore presentation
DESCRIPTION
Presentation from Singapore event "How Agency Recruiters Gain a Competitive Edge with LinkedIn"TRANSCRIPT
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Recruiting Solutions
Recruiting to WinSingapore – July 20th, 2012
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Recruiting Solutions 2
Agenda
Introduction
LinkedIn’s Mission
LinkedIn products
Tips for using LinkedIn.com
LinkedIn’s recruiting solutions
Questions
Adam GregoryLinkedIn Corporate [email protected]
LinkedIn | Internet | Sydney, AustraliaConnections: 530
Scott JohnstoneLinkedIn Corporate [email protected]
LinkedIn | Internet | SingaporeConnections: 389
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Recruiting Solutions
Talent
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Recruiting Solutions
Our MissionConnect the world’s professionals to make
them more productive and successful
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Recruiting Solutions
LinkedIn connects talent with opportunity at massive scale
+
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Recruiting Solutions
Transforming the Waythe World Works
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Recruiting Solutions
The value we bring to our members
Identity
Connect, find and be found
Everywhere
We work where our members work
Insights
Be great at what you do
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Recruiting Solutions
170,000,000+MEMBERS WORLDWIDE
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Recruiting Solutions
Huge local opportunity in members
Singapore Population5.1M+
3
1 LinkedIn members as of June 2012 | 2 Source: Ministry of National Development | 3 Source: Wikipedia
Singapore professionals1.4M+
2
LinkedIn Members840,000M+1
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Recruiting Solutions 10
So where are you looking for talent?
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Recruiting Solutions
Are you reaching passive the 82%?
Very Active8%
Semi-Active10%
Tiptoer16%
Explorer44%
Super Passive22%
How would you classify your current job search status?
Source: September 2010 survey of US-based professionals by LinkedIn and the Adler Group,n=5525. Chart shows responses of 4,543 participants who were fully-employed at the time.
Very Active8%
Semi-Active10%
60%Passive
Super Passive22%
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Recruiting Solutions
What about the other 82%?
Source: LinkedIn AU online survey, n = 1,035; fielded Dec. 16 - 23, 2010
Only 18%...
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Recruiting Solutions 13
So where are you looking for talent?
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Recruiting SolutionsRecruiting Solutionsv
Recruiting Solutions
LinkedIn.com
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Recruiting Solutions
1. It all starts with your profile.
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“Brendan was the staffing manager for Microsoft Research. He did a fantastic job of recruiting top technical talent for us…”
Dan Ling, Corporate VP, Microsoft Research
“Brendan hired me at LinkedIn. It was a tough decision to leave my former company, but Brendan really made the case.”
Sarah James, Director of Sales, LinkedIn
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Recruiting Solutions
2. Leverage your recruiters’ profiles too
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Summary
I would love to help you be a part of our team in making LinkedIn THE social networking site for professionals.
LinkedIn is a company that is changing people’s lives around the world. We are at a point in our growth where your input will help shape our future.
Please contact me if you’re interested in working for a great pre-IPO, hyper-growth company ([email protected]).
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Recruiting Solutions
3. Utilize Groups
Join many
Participate in a few
Run one
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Groups
Mining & Oil
Eng & Tech Pro’s Design
1Million +
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Recruiting Solutions
4. Download the Outlook Social Connector
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Recruiting Solutions
5. Create a poll
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Recruiting Solutions
6. Update your status – personal AND company
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Recruiting Solutions
7. Follow companies
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Recruiting Solutions
8. Get LinkedIn Today (and every day)
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Recruiting Solutions
9. Apply with LinkedIn
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Recruiting Solutions
10. Build credibility via the Products & Services tab of your Company Page
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Quick and Easy for Clients/Candidates to Recommend You
Shows Viewers People in the Their Network who Recommend You
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Recruiting Solutions 25
LinkedIn Recruiting Solutions
LinkedIn Recruiter Find the world’s best passive talent
LinkedIn Jobs NetworkLet your jobs do your sourcing for you
LinkedIn Career PagesCreate a home on LinkedIn to build
your employment brand
Work With UsOwn the ad space
on your employees’ profiles
Recruitment MediaShare your message to the
right, targeted audience
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Recruiting SolutionsRecruiting Solutionsv
Recruiting Solutions
Jobs Network
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Recruiting Solutions
The LinkedIn Network: Your next placements are here
170M+ Members
4M+Members added per
month
60% - 80%passive
candidates
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Recruiting Solutions 28
LinkedIn Jobs Network Passive & active candidates Automatic targeting in context
The New Paradigm in Online Jobs: Source at Scale
The old way: Traditional Boards Active candidates only Post and pray
Low quality Time intensive
High qualityTime savings
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Recruiting Solutions 29
Sourcing begins the moment you post
Start sourcing in seconds with a list of high potential profile matches
LinkedIn suggests up to 50 relevant candidates each time you post
xyzCo, San Francisco, CA
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Recruiting Solutions 30
Forwarding and sharing sends your jobs viral
Audrey Wilkerson posted a job
Product & Partner Engineer - Performance EngineerxyzCo - IN
@linkedinjobsProduct & Partner Engineer - Performance Engineer xyzCo – IN #in #jobs http://lnkd.in/V8bttu
Audrey Wilkerson We’re hiring! Product & Partner Engineer - Performance Engineer xyzCo – IN http://lnkd.in/V8bttu
LinkedIn Network Update
Each job is shared an average of 11 times
xyzCoxyzCo
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Recruiting Solutions 31
Leverage groups as specialized talent pools
xyzCo
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Recruiting Solutions
Product Marekting ManagerNetApp– Sunnyvale, CA
Product Marketing ManagerAmazon.com – Seattle, WA
Senior Product ManagerNetApp – Santa Clara, CA
Jobs You May Be Interested In
See more »
Account ExecutivexyzCo – Sunnyvale, CA
x
Sr. Account ExecutiveAmazon.com – Seattle, WA
x
Sales ManagerNetApp – San Jose, CA
x
beta
Personalized jobs delivered to member home page
Jobs You May Be Interested In
See more »
Account ExecutivexyzCo – Sunnyvale, CA
x
Sr. Account ExecutiveAmazon.com – Seattle, WA
x
Sales ManagerNetApp – San Jose, CA
x
beta
Eric RobertsonAccount Executive, ACME systemsSan Francisco Bay Area | Software
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Recruiting Solutions 33
Jobs automatically appear on your company page
Each viewer will see personalized jobs
xyzCo
xyzCo
Eric RobertsonAccount Executive, ACME systemsSan Francisco Bay Area | Computer Software
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Recruiting Solutions
Make sure active candidates are seeing your relevant jobs
David ChenSenior Product ManagerSan Francisco Bay Area | Internet
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Recruiting Solutions 35
Understand what types of people are viewing your jobs
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Recruiting Solutions 36
Reach the best candidates with the right jobs
Passive
60%
Active
20%Traditional job boards
Targeting in context: LinkedIn homepage Groups Viral forwarding
Employee profiles Company Page Targeted Ads
(Remaining ~20% may not consider a job change)
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Recruiting Solutions 37
For all of your professional opportunities
Passive
60%
Active
20%Traditional job boards
Targeting in context: LinkedIn homepage Groups Viral forwarding
Employee profiles Career Page Targeted Ads off site
(Remaining ~20% may not consider a job change)
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Recruiting Solutions
Questions?
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Recruiting Solutions