1Marketing Solutions

Marketing Solutions

Prepared by:

Nimesh SoniTribeni Gogoi

Presentation content• Introduction• Types of Marketing/Advertising and Marketing Strategy• Revenue Generation Model• Successful Stories

• Unsuccessful story• Future Scope (Scope of Marketing)• Learning

History and introduction LinkedIn is a social networking website for people in

professional occupations. Founded in December 2002

and launched on May 5, 2003, it is mainly used for professional networking. As of June 2013, LinkedIn

reports more than 225 million acquired users in more

than 200 countries and territories.

The site is available in 20 languages.

As of 2 July 2013, Quantcast reports LinkedIn has 65.6 million monthly unique U.S. visitors and 178.4 million globally.

LinkedIn filed for an initial public offering in January 2011 and traded its first shares on May 19, 2011, under the NYSE symbol "LNKD".

LinkedIn Headquarters on Stierlin Court in Mountain View, CA

LinkedIn's CEO is Jeff Weiner, previously a Yahoo!

Inc. executive. The company was founded by Reid Hoffman and founding team members from PayPal and

Socialnet.com (Allen Blue, Eric Ly, Jean-Luc Vaillant, Lee Hower, Konstantin

Guericke, Stephen Beitzel, David Eves, Ian McNish, Yan Pujante, and Chris Saccheri).

Marketing Strategy of

LinkedIn: The Only Global Social Platform Delivering Marketing Solutions in a Business Context

Promote trust and message receptivity

Deliver compelling insights and results with social media solutions

Reach the most influential, affluent and educated audiences at

scale

Quality Audience Business Context Marketing Impact

202,000,000+

registered members

7M+

Canada

74M+

USA

11M+

Brazil

3M+

Australia

50M+

EMEA

18M+

India

2M+

South Africa

3M+

DACH

4M+

Italy4M+

France

3M+

Spain

3M+

NL11M+

UK

Targeting is key to everything a company do

Function, Seniority, Location, Industry, Company Size, Education

Group affiliations

SlideShare ContentBusiness &

Mgmt Education Technology Travel

Health & Medicine Finance Consumer

Interests

NEW Targeting is key to everything company do – custom segments

Influencers

Circles of Influence: CEO, CFO, CMO, CIO/CTO

Young and Upwardly Mobile

Revenue Generation Model

High impact display media

Prominent placements above the fold

One ad on the page

Rich media enabled

Not a part of any ad network

300x250, 160x600, textlinks

Content Ads and expandable Content Ads

Leverage innovative units to distribute content to desired target audience

Connect activity across all social platforms (YouTube, Twitter, blogs, etc.)

Expandable option to showcase video

NEW SlideShare Content Ad on LinkedIn

Enhance your content distribution from SlideShare

Members can interact directly with presentation in ad unit or in expanded player on LinkedIn

Custom lead generation forms can be placed directly in presentation

Sponsored Polls

Drive member conversation

Enjoy flexibility with questions

Display dynamic ads

Ability to share virally

Sponsored inMail

Extensive targeting capabilities

Ability to share virally

Members only receive (at most) one Partner Message per 60 days

NEW Sponsored inMail Plus

Flash enabled templates

Can embed with: Videos Whitepapers Content Feeds

NEW iPad LinkedIn App advertising

NEW(ish) Followers

Drive users to follow your company

Engage with them through status updates

Ability to target specific followers with messaging

NEW LinkedIn API Integration

Personalized experience based on LinkedIn data:

• Product Finder

• Product Promoter

• Advisor Finder

• Profile Analyser

• Event Promoter

• Social Content Hub

• Matching Engine

• Many more …

SUCCESS STORIS

James Filbird is the owner of JMF International Trade Group . Filbird used LinkedIn to grow his company to $5 million in annual revenue and finds 75 percent of his business via LinkedIn. He used the site to meet and maintain relationships with like-minded professionals. Using LinkedIn to develop his network consistently leads to new business opportunities for his American-owned, China-based consulting firm.

Brett McGrath started IndiEngage at the beginning of October, intending to break down all the silos that exist within the live music experience. LinkedIn is valuable to McGrath because it enables him to generate buzz before the product is launched. It is a free relationship management, marketing and networking tool. He uses it as his digital rolodex.

SCOPE OF

Bibliography

• http://www.ragan.com/SocialMedia/Articles/24_professional_success_stories_from_LinkedIn_43873.aspx

• http://www.wikipedia.org/wiki/LinkedIn

• http://www.slideshare.net/BlakeBoznanski/linked-in-marketing-solutions-2013-v2

THANK YOU