linkedin profile optimization checklist - amazon s3 · 2015-12-16 · “your linkedin profile...
TRANSCRIPT
Profile Optimization Checklist
THE ULTIMATE
Brought to you bytheMarketResults.comVisit us at
The 8-step profile optimization checklist that will put you on the fast-track to acquiring clients through LinkedIn.
“Your LinkedIn profile isn’t a resume… It’s a sales letter.”
The first thing you should understand is:
Share this on Twitter
Convert more visitors into leads and customers. This checklist will help you craft your profile into a very effective sales letter through expert positioning and basic sales techniques. Your LinkedIn profile is a means to communicating a very specific message to a very specific audience. Your number one goal is to get your viewers to take action. Every aspect of your profile can effect what your visitors do next…
WHAT WILL THIS CHECKLIST DO?
Use your banner to send a message and grab immediate attention. This is often overlooked and can be very effective.
NOTES
STEP 1
Change your banner image
If you expect business owners to give your large amounts of money every month you need to be professional. The first step is a high quality head shot with good lighting in business attire.
NOTES
VS
Good Bad
STEP 2
Use a professional profile picture
Your name is the biggest, boldest text on the page so take advantage of that. Adding your expertise to your name field will immediately communicate what you do and what you are good at to your audience the second they first view your profile.
Also, this new addition to your name will now show up in all search results and snippets: making you really stand out on the page.
NOTES
STEP 3
Add your expertise to the name field
Ask a question in your headline section
This is your first call to action. Pull your audience in with a compelling question that goes right to the heart of their pain point and then tell them how you have a solution.
NOTES
STEP 4
People will place more trust in you if others are already connected to you and by extension have also placed their trust in you.
This is expert positioning and social proof rolled into one.
NOTES
Good Bad
VS
STEP 5
Hit the 500+ connections mark
This is where you really make the big pitch. What is your value proposition and why should they do business with you?
NOTES
STEP 6
Write a sales letter in your summary section
The LinkedIn projects section lets you link directly to an outside url so its the perfect way to send them to a squeeze page of some sort to convert them into a lead.
NOTES
STEP 7
Create a call to action in the projects section
Future clients want to see your track record and that other people trust you. Getting past clients, coworkers, or friends to recommend you for relevant work will go a long way in beefing up your profile.
NOTES
STEP 8
Highlight past experience that matches your expertise
BONUS!
Get tons of new connections in 5 minutes or less.
Click this icon in the top right of your window
Choose your email provider and follow the steps to importing your email contacts to LinkedIn.
This will let you send individual connection requests to everyone in your address book. About 50% of them will accept within 24hrs. This can increase your connection count by hundreds within minutes of implementation.
ONE
TWO
THREE
Join our next freeonline training.
Claim My Spot