Colleen McKenna | Intero Advisory13 October13 2013 | copy2013 Intero Advisory | All Rights Reserved

LinkedIn⎯13 How13 To13 Use13 LinkedIn13 to13 build13 a13 Nonprofit13 Profile13 +13 Company13 Page13 to13 find13 new13 members13 donors13 +13 board13 members13 13

colleeninteroadvisorycom13 13 |13 colleenintero13 |13 410458696013 201313 All13 Rights13 Reserved

During this nonprofit training webinar you will get answers to these questions

bull How do I set up my privacy settings and create the right LinkedIn experience for myself

bull What information and content is necessary important and extra (video portfolio etc)

bull How do I know I have the right keywords

bull How do I know who is looking at my Profile

bull Who has viewed content I have posted on my LinkedIn Profile

bull How do I create a LinkedIn strategy

bull How do I know who to connect with

bull Do I connect with everyone or just people I know

bull How do I take people out of my network

bull Is it best to have an open or closed network

bull Why are 2nd level connections so important in LinkedIn

bull How do I save my searches

bull How do I find potential board members volunteers donors and staff

bull What is LinkedIn Board Connect

bull What can I do with all my LinkedIn Connections

bull How do I look at my network from different vantage points and find influencers

bull Whatrsquos LinkedIn for Good all about

Agenda

7

Itrsquos not social media its business 13 and its smarter than you and I

LinkedIn is an organizational tool

LinkedIn is hyper-local and global

LinkedIn is a publishing channel and enables you and your organization to be a publisher and content-collaborator

LinkedIn turns each of us into a brand

Itrsquos not social media 13its a way of connecting+managing 13

+ building better relationships

93 13 Fortune 100 Companies use LinkedIn to hire13

gt3M 13 Company Pages13

~53B13 people searches in 201213

~42B 13 people searches in 2011 13

~2B 13 people searches in 2010|13 as of Dec 31 2011

The13 LinkedIn13 Professional13 Network13 Its13 Everyone

According13 to13 the13 Taproot13 FoundaDon13 an13 esDmated13 8713 of13 human13 13 resources13 professionals13 and13 9213 of13 markeDng13 professionals13 are13 13 interested13 in13 board13 service13 but13 far13 fewer13 actually13 serve13 on13 boards

7

Itrsquos not social media its business 13 and its smarter than you and I

LinkedIn is an organizational tool

LinkedIn is hyper-local and global

LinkedIn is a publishing channel and enables you and your organization to be a publisher and content-collaborator

LinkedIn turns each of us into a brand

Itrsquos not social media 13its a way of connecting+managing 13

+ building better relationships

93 13 Fortune 100 Companies use LinkedIn to hire13

gt3M 13 Company Pages13

~53B13 people searches in 201213

~42B 13 people searches in 2011 13

~2B 13 people searches in 2010|13 as of Dec 31 2011

The13 LinkedIn13 Professional13 Network13 Its13 Everyone

According13 to13 the13 Taproot13 FoundaDon13 an13 esDmated13 8713 of13 human13 13 resources13 professionals13 and13 9213 of13 markeDng13 professionals13 are13 13 interested13 in13 board13 service13 but13 far13 fewer13 actually13 serve13 on13 boards

93 13 Fortune 100 Companies use LinkedIn to hire13

gt3M 13 Company Pages13

~53B13 people searches in 201213

~42B 13 people searches in 2011 13

~2B 13 people searches in 2010|13 as of Dec 31 2011

The13 LinkedIn13 Professional13 Network13 Its13 Everyone

According13 to13 the13 Taproot13 FoundaDon13 an13 esDmated13 8713 of13 human13 13 resources13 professionals13 and13 9213 of13 markeDng13 professionals13 are13 13 interested13 in13 board13 service13 but13 far13 fewer13 actually13 serve13 on13 boards

Do13 You13 Need13 LinkedIn

The13 people13 connected13 to13 my13 staff13 board13 and13 supporter13 are13 criPcal13 to13 the13 success13 of13 my13 organizaPon

I13 spend13 a13 lot13 of13 Pme13 asking13 my13 board13 and13 staff13 13 ldquoWho13 do13 you13 knowrdquo

I13 oVen13 know13 who13 Irsquom13 looking13 for13 but13 donrsquot13 always13 know13 13 how13 to13 find13 them13 quickly13 or13 efficiently

x

x

x

Contact13 Major13 Donors

Exchange13 Ideas

Find13 a13 Board13 Member

Promote13 an13 Event

Phase 1―Build A Individual LinkedIn Strategy

Develop your professional13

brand13Build your profile out completely

Be strategic13 Understand who should be in your

network

Connect + Stay In Touch with key professionals

online and offline 13

Measure 13+13

Be Accountable 13

Step13 1

Step13 2Step13 3

Step13 4

Personalize Your LinkedIn Experience for Greater Results

Step13 1―Build13 Your13 Professional13 Brand

Develop your professional13

brand13Build your profile out completely

bull Increase opportunities by 40x13

bull Optimize your profile with keywords13

bull Add video and Slideshare

Step13 1

You are 40X more likely to receive opportunities 13

through LinkedIn if your profile is 10013 13 bull An up-to-date Current Position (with a

description)13 bull Two Past Positions13 bull Your Education13 bull Your Skills (minimum of 3)13 bull A Profile Photo13 bull At least 50 Connections

Step13 2―Understand13 Your13 Network

Be strategic13 Understand who should be in your

network

1 Members

2 Donors

3 Board Members

4 Staff

5 Volunteers

6 Sponsors

7 Alum

8 Colleagues

9 Others

Step13 2

Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13 1 Reach out and connect strategically

with key audiences

2 Try to build an diverse external

network

3 You may not need to connect with

everyone within the organization

4 Be a connector introduce others

5 Look for 2nd level connections

6 Go to a connectionrsquos Profile and

scroll down on the right to ldquoPeople

Also Viewedrdquo see if there are others

who might be potential connections

What is the true value of 13your LinkedIn network13

The true measure of your

network is not only who you know but who they13

know Its also about what 13 you know about them13

How do you turn your network

into your best brand ambassadors

Step13 2―Understand13 Your13 Network

YOU

Volunteers

Think13 of13 your13 network13 as13 a13 bridge13

1 Make sure you are connected to everyone on your board

2 Identify who you are looking for

1 Board Member

2 Donor

3 Talent

4 Volunteer

3 Do a search see how you are connected

4 Ask for introductions to 2nd level people you are only

one person away

5 Make sure you are connected to everyone on your board

6 Look at your network go-to LinkedIn Labs and run your

inMap look at your network visually and look for the

connections with the largest circlesmdashthey are the

influencers in your network

7 Identify your influencers and keep in touch with them

they are natural connectors and will help you promote

your mission

Step 2―Understand Your Network

Contact13 Major13 Donors

Exchange13 Ideas

Find13 a13 Board13 Member

Promote13 an13 Event

Phase 1―Build A Individual LinkedIn Strategy

Develop your professional13

brand13Build your profile out completely

Be strategic13 Understand who should be in your

network

Connect + Stay In Touch with key professionals

online and offline 13

Measure 13+13

Be Accountable 13

Step13 1

Step13 2Step13 3

Step13 4

Personalize Your LinkedIn Experience for Greater Results

Step13 1―Build13 Your13 Professional13 Brand

Develop your professional13

brand13Build your profile out completely

bull Increase opportunities by 40x13

bull Optimize your profile with keywords13

bull Add video and Slideshare

Step13 1

You are 40X more likely to receive opportunities 13

through LinkedIn if your profile is 10013 13 bull An up-to-date Current Position (with a

description)13 bull Two Past Positions13 bull Your Education13 bull Your Skills (minimum of 3)13 bull A Profile Photo13 bull At least 50 Connections

Step13 2―Understand13 Your13 Network

Be strategic13 Understand who should be in your

network

1 Members

2 Donors

3 Board Members

4 Staff

5 Volunteers

6 Sponsors

7 Alum

8 Colleagues

9 Others

Step13 2

Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13 1 Reach out and connect strategically

with key audiences

2 Try to build an diverse external

network

3 You may not need to connect with

everyone within the organization

4 Be a connector introduce others

5 Look for 2nd level connections

6 Go to a connectionrsquos Profile and

scroll down on the right to ldquoPeople

Also Viewedrdquo see if there are others

who might be potential connections

What is the true value of 13your LinkedIn network13

The true measure of your

network is not only who you know but who they13

know Its also about what 13 you know about them13

How do you turn your network

into your best brand ambassadors

Step13 2―Understand13 Your13 Network

YOU

Volunteers

Think13 of13 your13 network13 as13 a13 bridge13

1 Make sure you are connected to everyone on your board

2 Identify who you are looking for

1 Board Member

2 Donor

3 Talent

4 Volunteer

3 Do a search see how you are connected

4 Ask for introductions to 2nd level people you are only

one person away

5 Make sure you are connected to everyone on your board

6 Look at your network go-to LinkedIn Labs and run your

inMap look at your network visually and look for the

connections with the largest circlesmdashthey are the

influencers in your network

7 Identify your influencers and keep in touch with them

they are natural connectors and will help you promote

your mission

Step 2―Understand Your Network

Find13 a13 Board13 Member

Promote13 an13 Event

Phase 1―Build A Individual LinkedIn Strategy

Develop your professional13

brand13Build your profile out completely

Be strategic13 Understand who should be in your

network

Connect + Stay In Touch with key professionals

online and offline 13

Measure 13+13

Be Accountable 13

Step13 1

Step13 2Step13 3

Step13 4

Personalize Your LinkedIn Experience for Greater Results

Step13 1―Build13 Your13 Professional13 Brand

Develop your professional13

brand13Build your profile out completely

bull Increase opportunities by 40x13

bull Optimize your profile with keywords13

bull Add video and Slideshare

Step13 1

You are 40X more likely to receive opportunities 13

through LinkedIn if your profile is 10013 13 bull An up-to-date Current Position (with a

description)13 bull Two Past Positions13 bull Your Education13 bull Your Skills (minimum of 3)13 bull A Profile Photo13 bull At least 50 Connections

Step13 2―Understand13 Your13 Network

Be strategic13 Understand who should be in your

network

1 Members

2 Donors

3 Board Members

4 Staff

5 Volunteers

6 Sponsors

7 Alum

8 Colleagues

9 Others

Step13 2

Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13 1 Reach out and connect strategically

with key audiences

2 Try to build an diverse external

network

3 You may not need to connect with

everyone within the organization

4 Be a connector introduce others

5 Look for 2nd level connections

6 Go to a connectionrsquos Profile and

scroll down on the right to ldquoPeople

Also Viewedrdquo see if there are others

who might be potential connections

What is the true value of 13your LinkedIn network13

The true measure of your

network is not only who you know but who they13

know Its also about what 13 you know about them13

How do you turn your network

into your best brand ambassadors

Step13 2―Understand13 Your13 Network

YOU

Volunteers

Think13 of13 your13 network13 as13 a13 bridge13

1 Make sure you are connected to everyone on your board

2 Identify who you are looking for

1 Board Member

2 Donor

3 Talent

4 Volunteer

3 Do a search see how you are connected

4 Ask for introductions to 2nd level people you are only

one person away

5 Make sure you are connected to everyone on your board

6 Look at your network go-to LinkedIn Labs and run your

inMap look at your network visually and look for the

connections with the largest circlesmdashthey are the

influencers in your network

7 Identify your influencers and keep in touch with them

they are natural connectors and will help you promote

your mission

Step 2―Understand Your Network

Phase 1―Build A Individual LinkedIn Strategy

Develop your professional13

brand13Build your profile out completely

Be strategic13 Understand who should be in your

network

Connect + Stay In Touch with key professionals

online and offline 13

Measure 13+13

Be Accountable 13

Step13 1

Step13 2Step13 3

Step13 4

Personalize Your LinkedIn Experience for Greater Results

Step13 1―Build13 Your13 Professional13 Brand

Develop your professional13

brand13Build your profile out completely

bull Increase opportunities by 40x13

bull Optimize your profile with keywords13

bull Add video and Slideshare

Step13 1

You are 40X more likely to receive opportunities 13

through LinkedIn if your profile is 10013 13 bull An up-to-date Current Position (with a

description)13 bull Two Past Positions13 bull Your Education13 bull Your Skills (minimum of 3)13 bull A Profile Photo13 bull At least 50 Connections

Step13 2―Understand13 Your13 Network

Be strategic13 Understand who should be in your

network

1 Members

2 Donors

3 Board Members

4 Staff

5 Volunteers

6 Sponsors

7 Alum

8 Colleagues

9 Others

Step13 2

Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13 1 Reach out and connect strategically

with key audiences

2 Try to build an diverse external

network

3 You may not need to connect with

everyone within the organization

4 Be a connector introduce others

5 Look for 2nd level connections

6 Go to a connectionrsquos Profile and

scroll down on the right to ldquoPeople

Also Viewedrdquo see if there are others

who might be potential connections

What is the true value of 13your LinkedIn network13

The true measure of your

network is not only who you know but who they13

know Its also about what 13 you know about them13

How do you turn your network

into your best brand ambassadors

Step13 2―Understand13 Your13 Network

YOU

Volunteers

Think13 of13 your13 network13 as13 a13 bridge13

1 Make sure you are connected to everyone on your board

2 Identify who you are looking for

1 Board Member

2 Donor

3 Talent

4 Volunteer

3 Do a search see how you are connected

4 Ask for introductions to 2nd level people you are only

one person away

5 Make sure you are connected to everyone on your board

6 Look at your network go-to LinkedIn Labs and run your

inMap look at your network visually and look for the

connections with the largest circlesmdashthey are the

influencers in your network

7 Identify your influencers and keep in touch with them

they are natural connectors and will help you promote

your mission

Step 2―Understand Your Network

Step13 1―Build13 Your13 Professional13 Brand

Develop your professional13

brand13Build your profile out completely

bull Increase opportunities by 40x13

bull Optimize your profile with keywords13

bull Add video and Slideshare

Step13 1

You are 40X more likely to receive opportunities 13

through LinkedIn if your profile is 10013 13 bull An up-to-date Current Position (with a

description)13 bull Two Past Positions13 bull Your Education13 bull Your Skills (minimum of 3)13 bull A Profile Photo13 bull At least 50 Connections

Step13 2―Understand13 Your13 Network

Be strategic13 Understand who should be in your

network

1 Members

2 Donors

3 Board Members

4 Staff

5 Volunteers

6 Sponsors

7 Alum

8 Colleagues

9 Others

Step13 2

Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13 1 Reach out and connect strategically

with key audiences

2 Try to build an diverse external

network

3 You may not need to connect with

everyone within the organization

4 Be a connector introduce others

5 Look for 2nd level connections

6 Go to a connectionrsquos Profile and

scroll down on the right to ldquoPeople

Also Viewedrdquo see if there are others

who might be potential connections

What is the true value of 13your LinkedIn network13

The true measure of your

network is not only who you know but who they13

know Its also about what 13 you know about them13

How do you turn your network

into your best brand ambassadors

Step13 2―Understand13 Your13 Network

YOU

Volunteers

Think13 of13 your13 network13 as13 a13 bridge13

1 Make sure you are connected to everyone on your board

2 Identify who you are looking for

1 Board Member

2 Donor

3 Talent

4 Volunteer

3 Do a search see how you are connected

4 Ask for introductions to 2nd level people you are only

one person away

5 Make sure you are connected to everyone on your board

6 Look at your network go-to LinkedIn Labs and run your

inMap look at your network visually and look for the

connections with the largest circlesmdashthey are the

influencers in your network

7 Identify your influencers and keep in touch with them

they are natural connectors and will help you promote

your mission

Step 2―Understand Your Network

Step13 2―Understand13 Your13 Network

Be strategic13 Understand who should be in your

network

1 Members

2 Donors

3 Board Members

4 Staff

5 Volunteers

6 Sponsors

7 Alum

8 Colleagues

9 Others

Step13 2

Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13 1 Reach out and connect strategically

with key audiences

2 Try to build an diverse external

network

3 You may not need to connect with

everyone within the organization

4 Be a connector introduce others

5 Look for 2nd level connections

6 Go to a connectionrsquos Profile and

scroll down on the right to ldquoPeople

Also Viewedrdquo see if there are others

who might be potential connections

What is the true value of 13your LinkedIn network13

The true measure of your

network is not only who you know but who they13

know Its also about what 13 you know about them13

How do you turn your network

into your best brand ambassadors

Step13 2―Understand13 Your13 Network

YOU

Volunteers

Think13 of13 your13 network13 as13 a13 bridge13

1 Make sure you are connected to everyone on your board

2 Identify who you are looking for

1 Board Member

2 Donor

3 Talent

4 Volunteer

3 Do a search see how you are connected

4 Ask for introductions to 2nd level people you are only

one person away

5 Make sure you are connected to everyone on your board

6 Look at your network go-to LinkedIn Labs and run your

inMap look at your network visually and look for the

connections with the largest circlesmdashthey are the

influencers in your network

7 Identify your influencers and keep in touch with them

they are natural connectors and will help you promote

your mission

Step 2―Understand Your Network

What is the true value of 13your LinkedIn network13

The true measure of your

network is not only who you know but who they13

know Its also about what 13 you know about them13

How do you turn your network

into your best brand ambassadors

Step13 2―Understand13 Your13 Network

YOU

Volunteers

Think13 of13 your13 network13 as13 a13 bridge13

1 Make sure you are connected to everyone on your board

2 Identify who you are looking for

1 Board Member

2 Donor

3 Talent

4 Volunteer

3 Do a search see how you are connected

4 Ask for introductions to 2nd level people you are only

one person away

5 Make sure you are connected to everyone on your board

6 Look at your network go-to LinkedIn Labs and run your

inMap look at your network visually and look for the

connections with the largest circlesmdashthey are the

influencers in your network

7 Identify your influencers and keep in touch with them

they are natural connectors and will help you promote

your mission

Step 2―Understand Your Network

YOU

Volunteers

Think13 of13 your13 network13 as13 a13 bridge13

1 Make sure you are connected to everyone on your board

2 Identify who you are looking for

1 Board Member

2 Donor

3 Talent

4 Volunteer

3 Do a search see how you are connected

4 Ask for introductions to 2nd level people you are only

one person away

5 Make sure you are connected to everyone on your board

6 Look at your network go-to LinkedIn Labs and run your

inMap look at your network visually and look for the

connections with the largest circlesmdashthey are the

influencers in your network

7 Identify your influencers and keep in touch with them

they are natural connectors and will help you promote

your mission

Step 2―Understand Your Network

Step13 3―Connect13 with13 Key13 Professionals13 Online13 and13 Offline

Connect with key

professionals online and offline 13

1 Follow Up all meetings through LinkedIn13

2 Personalize 95 of your invitations + messages13

3 Send a thank you message after connecting13

4 Stay in touch with quick message likes comments + shares

Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13

1 Look for opportunities to invite new people into your

network expanding your network allows you to reach

and see more people

2 Talk with other departments in your organization and

make sure all key audiences are being reached out to

3 As a department research who knows who and consider

how you can strengthen your relationships

4 Weave LinkedIn into your conversations early on and ask

people if they are on LinkedIn if so ask if they would like

to connect

Step13 3

4

Contacts Area 1 Manage the relationship

with your Connections 2 Take notes 3 Set reminders 4 Tag by category

Step 3―How Do I Stay In Touch

Click on Advanced Settings to Export your LinkedIn connections

Click on ldquoMorerdquoto Remove a Connection

Click on Sort or Filter to see your network from various perspectives

Step 3―How Do I Stay In Touch + Manage My Network

Step 4mdashMeasure + Be Accountable

Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13

1 Look for opportunities to connect start a conversation

create a connect-the-dot moment

2 Are you growing your network

3 Check out their Company Page

4 Share like comment on their content

5 Notice their Groups it may be a good source of ideas

Measure 13+13

Be Accountable 13

Step13 4

4

Contacts Area 1 Manage the relationship

with your Connections 2 Take notes 3 Set reminders 4 Tag by category

Step 3―How Do I Stay In Touch

Click on Advanced Settings to Export your LinkedIn connections

Click on ldquoMorerdquoto Remove a Connection

Click on Sort or Filter to see your network from various perspectives

Step 3―How Do I Stay In Touch + Manage My Network

Step 4mdashMeasure + Be Accountable

Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13

1 Look for opportunities to connect start a conversation

create a connect-the-dot moment

2 Are you growing your network

3 Check out their Company Page

4 Share like comment on their content

5 Notice their Groups it may be a good source of ideas

Measure 13+13

Be Accountable 13

Step13 4

Click on Advanced Settings to Export your LinkedIn connections

Click on ldquoMorerdquoto Remove a Connection

Click on Sort or Filter to see your network from various perspectives

Step 3―How Do I Stay In Touch + Manage My Network

Step 4mdashMeasure + Be Accountable

Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13

1 Look for opportunities to connect start a conversation

create a connect-the-dot moment

2 Are you growing your network

3 Check out their Company Page

4 Share like comment on their content

5 Notice their Groups it may be a good source of ideas

Measure 13+13

Be Accountable 13

Step13 4

Step 4mdashMeasure + Be Accountable

Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13

1 Look for opportunities to connect start a conversation

create a connect-the-dot moment

2 Are you growing your network

3 Check out their Company Page

4 Share like comment on their content

5 Notice their Groups it may be a good source of ideas

Measure 13+13

Be Accountable 13

Step13 4

The Importance of A LinkedIn Company Page

Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy

Determine what you want to accomplish

Consistently Post Relevant Content 13

Encourage Your

Audiences to Follow Your Company Page

Amplify Your

Messages 13

Step13 1

Step13 3Step13 4

Step13 5

Build Your Communities + Increase Followers

+ Engagement

Measure Use LinkedInrsquos

Analytics

Build out your organizationrsquos

LinkedIn Company Page

Step13 2

Step13 6

Step13 1―13 Build13 Out13 Your13 Company13 Page

1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services

products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information

Determine what you want to accomplish

Step13 1

Step13 1―13 Build13 Out13 Your13 Company13 Page

1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services

products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information

Determine what you want to accomplish

Step13 1

Step13 2―Build13 Out13 Your13 Company13 Page

1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers

2 Add images contact information 3 Ask your members donors board members to recommend your products and

services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something

specific itrsquos built as a child page

Build out your organizationrsquos

LinkedIn Company Page

Step13 2

Step13 3―Consistently13 Post13 Relevant13 Content

1 Use images ndash According to LinkedIn posts

with images have a 98 higher comment

rate

2 Include links ndash Posts with links to other

content have twice the engagement rate

than posts without

3 Post frequently ndash Companies that post 20

times per month reach at least 60 of their

audience

4 Pose questions ndash Ask your followers

questions about information you post to

get them to engage with you

5 Post original industry and other third party

content

Step13 3

Consistently Post Relevant

Content 13

Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page

Step13 4

Encourage Your Audiences to Follow Your Company Page

1 Invite your members donors board

members staff and volunteers to follow

your Company Page

2 Follow the Company Pages of members

donors and board members it may

encourage them to follow you

3 Make sure you have a LinkedIn social

icon + address on your website

business cards etc that directs people

to your Company Page

4 Share your Company Page content with

your Groups and encourage people to

follow you

Step13 5―Amplify13 Your13 Message

Step13 5

1 Encourage your employees to like

comment andor share your status

updates with their networks

2 Ask open-ended questions to encourage

your followers to comment and share

3 Make sure your content has value to

your various audiences

4 Post consistently

5 Test your postsmdashshare some with your

entire network of followers and target

some to specific audiences based on

geography industry seniority

Amplify Your

Messages 13

Step13 6―Measure13 with13 LinkedIn13 AnalyDcs

Step13 6

1 The administrator can click on Analytics

and see

1 Follower Insights

2 Reach impressions

engagement

3 Competitive Comparison

2 Click on your Followers and see who is

following you do you know them

3 If not reach out and thank them for

following your organization

4 Start a conversation

Measure Use LinkedInrsquos

Analytics

How Do You Keep Track

SEARCH13

Identify your customer13 Begin your search13 Filter your search13 Save your search13

Get weekly updates13 Do it again you have at least 3

How Do I Search for People Letrsquos Take A Look

How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look

1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc

bull Complete Your Profile and optimize

for the keywords that best describe who you are and what you do13

bull Connect with the right people and nurture your network strengthen your relationships13

bull Acknowledge others on LinkedIn Like comment and share their status updates13

bull Build out a LinkedIn Company Page and post content13

bull Create content or share 3rd party content with your network and Groups13

bull Join a variety of Groups alumni industry and customer-centered Groups13

bull Be an active networker every day13

LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13

How13 To13 Build13 Your13 LinkedIn13 Company13 Page13

Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge

LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13

Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13

Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13

Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13

Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page

Step13 4

Encourage Your Audiences to Follow Your Company Page

1 Invite your members donors board

members staff and volunteers to follow

your Company Page

2 Follow the Company Pages of members

donors and board members it may

encourage them to follow you

3 Make sure you have a LinkedIn social

icon + address on your website

business cards etc that directs people

to your Company Page

4 Share your Company Page content with

your Groups and encourage people to

follow you

Step13 5―Amplify13 Your13 Message

Step13 5

1 Encourage your employees to like

comment andor share your status

updates with their networks

2 Ask open-ended questions to encourage

your followers to comment and share

3 Make sure your content has value to

your various audiences

4 Post consistently

5 Test your postsmdashshare some with your

entire network of followers and target

some to specific audiences based on

geography industry seniority

Amplify Your

Messages 13

Step13 6―Measure13 with13 LinkedIn13 AnalyDcs

Step13 6

1 The administrator can click on Analytics

and see

1 Follower Insights

2 Reach impressions

engagement

3 Competitive Comparison

2 Click on your Followers and see who is

following you do you know them

3 If not reach out and thank them for

following your organization

4 Start a conversation

Measure Use LinkedInrsquos

Analytics

How Do You Keep Track

SEARCH13

Identify your customer13 Begin your search13 Filter your search13 Save your search13

Get weekly updates13 Do it again you have at least 3

How Do I Search for People Letrsquos Take A Look

How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look

1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc

bull Complete Your Profile and optimize

for the keywords that best describe who you are and what you do13

bull Connect with the right people and nurture your network strengthen your relationships13

bull Acknowledge others on LinkedIn Like comment and share their status updates13

bull Build out a LinkedIn Company Page and post content13

bull Create content or share 3rd party content with your network and Groups13

bull Join a variety of Groups alumni industry and customer-centered Groups13

bull Be an active networker every day13

LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13

How13 To13 Build13 Your13 LinkedIn13 Company13 Page13

Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge

LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13

Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13

Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13

Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13

Step13 5―Amplify13 Your13 Message

Step13 5

1 Encourage your employees to like

comment andor share your status

updates with their networks

2 Ask open-ended questions to encourage

your followers to comment and share

3 Make sure your content has value to

your various audiences

4 Post consistently

5 Test your postsmdashshare some with your

entire network of followers and target

some to specific audiences based on

geography industry seniority

Amplify Your

Messages 13

Step13 6―Measure13 with13 LinkedIn13 AnalyDcs

Step13 6

1 The administrator can click on Analytics

and see

1 Follower Insights

2 Reach impressions

engagement

3 Competitive Comparison

2 Click on your Followers and see who is

following you do you know them

3 If not reach out and thank them for

following your organization

4 Start a conversation

Measure Use LinkedInrsquos

Analytics

How Do You Keep Track

SEARCH13

Identify your customer13 Begin your search13 Filter your search13 Save your search13

Get weekly updates13 Do it again you have at least 3

How Do I Search for People Letrsquos Take A Look

How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look

1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc

bull Complete Your Profile and optimize

for the keywords that best describe who you are and what you do13

bull Connect with the right people and nurture your network strengthen your relationships13

bull Acknowledge others on LinkedIn Like comment and share their status updates13

bull Build out a LinkedIn Company Page and post content13

bull Create content or share 3rd party content with your network and Groups13

bull Join a variety of Groups alumni industry and customer-centered Groups13

bull Be an active networker every day13

LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13

How13 To13 Build13 Your13 LinkedIn13 Company13 Page13

Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge

LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13

Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13

Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13

Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13

Step13 6―Measure13 with13 LinkedIn13 AnalyDcs

Step13 6

1 The administrator can click on Analytics

and see

1 Follower Insights

2 Reach impressions

engagement

3 Competitive Comparison

2 Click on your Followers and see who is

following you do you know them

3 If not reach out and thank them for

following your organization

4 Start a conversation

Measure Use LinkedInrsquos

Analytics

How Do You Keep Track

SEARCH13

Identify your customer13 Begin your search13 Filter your search13 Save your search13

Get weekly updates13 Do it again you have at least 3

How Do I Search for People Letrsquos Take A Look

How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look

1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc

bull Complete Your Profile and optimize

for the keywords that best describe who you are and what you do13

bull Connect with the right people and nurture your network strengthen your relationships13

bull Acknowledge others on LinkedIn Like comment and share their status updates13

bull Build out a LinkedIn Company Page and post content13

bull Create content or share 3rd party content with your network and Groups13

bull Join a variety of Groups alumni industry and customer-centered Groups13

bull Be an active networker every day13

LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13

How13 To13 Build13 Your13 LinkedIn13 Company13 Page13

Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge

LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13

Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13

Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13

Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13

How Do You Keep Track

SEARCH13

Identify your customer13 Begin your search13 Filter your search13 Save your search13

Get weekly updates13 Do it again you have at least 3

How Do I Search for People Letrsquos Take A Look

How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look

1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc

bull Complete Your Profile and optimize

for the keywords that best describe who you are and what you do13

bull Connect with the right people and nurture your network strengthen your relationships13

bull Acknowledge others on LinkedIn Like comment and share their status updates13

bull Build out a LinkedIn Company Page and post content13

bull Create content or share 3rd party content with your network and Groups13

bull Join a variety of Groups alumni industry and customer-centered Groups13

bull Be an active networker every day13

LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13

How13 To13 Build13 Your13 LinkedIn13 Company13 Page13

Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge

LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13

Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13

Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13

Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13

How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look

1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc

bull Complete Your Profile and optimize

for the keywords that best describe who you are and what you do13

bull Connect with the right people and nurture your network strengthen your relationships13

bull Acknowledge others on LinkedIn Like comment and share their status updates13

bull Build out a LinkedIn Company Page and post content13

bull Create content or share 3rd party content with your network and Groups13

bull Join a variety of Groups alumni industry and customer-centered Groups13

bull Be an active networker every day13

LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13

How13 To13 Build13 Your13 LinkedIn13 Company13 Page13

Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge

LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13

Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13

Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13

Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13

bull Complete Your Profile and optimize

for the keywords that best describe who you are and what you do13

bull Connect with the right people and nurture your network strengthen your relationships13

bull Acknowledge others on LinkedIn Like comment and share their status updates13

bull Build out a LinkedIn Company Page and post content13

bull Create content or share 3rd party content with your network and Groups13

bull Join a variety of Groups alumni industry and customer-centered Groups13

bull Be an active networker every day13

LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13

How13 To13 Build13 Your13 LinkedIn13 Company13 Page13

Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge

LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13

Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13

Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13

Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13

LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13

How13 To13 Build13 Your13 LinkedIn13 Company13 Page13

Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge

LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13

Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13

Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13

Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13

LinkedIn Extras

The following slides are a template for how to build a complete and optimized LinkedIn individual profile

Step 1mdashHow Do I Set Up A Great LinkedIn Profile

1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY

1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing

1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate

Step 1mdashHow Do I Set Up A Great LinkedIn Profile

1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY

1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing

1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13

(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13

interests13 work13 and13 volunteering13

Include13 your13 Volunteer13 work13 13

Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13

to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13

CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

1 You can add up to 50 skills to your Profile

2 LinkedIn orders your Skills according to the number of endorsements you

have for that particular skill

3 The more endorsements you have the higher your ranking in LinkedIn related

to that skill

1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

Your Honors + Awards also provide insight into you and your accomplishments

Organizations often includes the professional groups you are a part of often a great source of potential connections

Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

1 Note the common connections you have with your connections

2 Note the magnifying glass next to Shared click and it opens a box

3 What types of people are you looking to find

1 Enter that keyword in the box and hit enter

2 You will see all the people who have that

3 keyword in their Profile

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13

2 You13 can13 join13 up13 to13 5013 Groups13

3 Consider13 these13 types13 of13 Groups13 13

1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with

Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now

How Do I Manage My Settings Letrsquos Take A Look

1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings

Click13 on13

1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose

the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you

your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent

5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)

6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13

How Do I Manage My Settings Letrsquos Take A Look

34

Lets13 Stay13 Connected13 13

Interos13 13 LEADS13 blog13 Intero13 Resources13

Follow Intero Advisory on LinkedIn 13

colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

1 You can add up to 50 skills to your Profile

2 LinkedIn orders your Skills according to the number of endorsements you

have for that particular skill

3 The more endorsements you have the higher your ranking in LinkedIn related

to that skill

1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

Your Honors + Awards also provide insight into you and your accomplishments

Organizations often includes the professional groups you are a part of often a great source of potential connections

Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

1 Note the common connections you have with your connections

2 Note the magnifying glass next to Shared click and it opens a box

3 What types of people are you looking to find

1 Enter that keyword in the box and hit enter

2 You will see all the people who have that

3 keyword in their Profile

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13

2 You13 can13 join13 up13 to13 5013 Groups13

3 Consider13 these13 types13 of13 Groups13 13

1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with

Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now

How Do I Manage My Settings Letrsquos Take A Look

1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings

Click13 on13

1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose

the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you

your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent

5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)

6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13

How Do I Manage My Settings Letrsquos Take A Look

34

Lets13 Stay13 Connected13 13

Interos13 13 LEADS13 blog13 Intero13 Resources13

Follow Intero Advisory on LinkedIn 13

colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

Your Honors + Awards also provide insight into you and your accomplishments

Organizations often includes the professional groups you are a part of often a great source of potential connections

Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

1 Note the common connections you have with your connections

2 Note the magnifying glass next to Shared click and it opens a box

3 What types of people are you looking to find

1 Enter that keyword in the box and hit enter

2 You will see all the people who have that

3 keyword in their Profile

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13

2 You13 can13 join13 up13 to13 5013 Groups13

3 Consider13 these13 types13 of13 Groups13 13

1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with

Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now

How Do I Manage My Settings Letrsquos Take A Look

1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings

Click13 on13

1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose

the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you

your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent

5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)

6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13

How Do I Manage My Settings Letrsquos Take A Look

34

Lets13 Stay13 Connected13 13

Interos13 13 LEADS13 blog13 Intero13 Resources13

Follow Intero Advisory on LinkedIn 13

colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

1 Note the common connections you have with your connections

2 Note the magnifying glass next to Shared click and it opens a box

3 What types of people are you looking to find

1 Enter that keyword in the box and hit enter

2 You will see all the people who have that

3 keyword in their Profile

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13

2 You13 can13 join13 up13 to13 5013 Groups13

3 Consider13 these13 types13 of13 Groups13 13

1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with

Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now

How Do I Manage My Settings Letrsquos Take A Look

1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings

Click13 on13

1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose

the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you

your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent

5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)

6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13

How Do I Manage My Settings Letrsquos Take A Look

34

Lets13 Stay13 Connected13 13

Interos13 13 LEADS13 blog13 Intero13 Resources13

Follow Intero Advisory on LinkedIn 13

colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13

2 You13 can13 join13 up13 to13 5013 Groups13

3 Consider13 these13 types13 of13 Groups13 13

1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with

Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now

How Do I Manage My Settings Letrsquos Take A Look

1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings

Click13 on13

1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose

the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you

your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent

5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)

6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13

How Do I Manage My Settings Letrsquos Take A Look

34

Lets13 Stay13 Connected13 13

Interos13 13 LEADS13 blog13 Intero13 Resources13

Follow Intero Advisory on LinkedIn 13

colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13

How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look

Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now

How Do I Manage My Settings Letrsquos Take A Look

1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings

Click13 on13

1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose

the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you

your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent

5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)

6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13

How Do I Manage My Settings Letrsquos Take A Look

34

Lets13 Stay13 Connected13 13

Interos13 13 LEADS13 blog13 Intero13 Resources13

Follow Intero Advisory on LinkedIn 13

colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13

How Do I Manage My Settings Letrsquos Take A Look

1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings

Click13 on13

1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose

the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you

your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent

5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)

6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13

How Do I Manage My Settings Letrsquos Take A Look

34

Lets13 Stay13 Connected13 13

Interos13 13 LEADS13 blog13 Intero13 Resources13

Follow Intero Advisory on LinkedIn 13

colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13

Click13 on13

1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose

the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you

your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent

5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)

6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13

How Do I Manage My Settings Letrsquos Take A Look

34

Lets13 Stay13 Connected13 13

Interos13 13 LEADS13 blog13 Intero13 Resources13

Follow Intero Advisory on LinkedIn 13

colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13

34

Lets13 Stay13 Connected13 13

Interos13 13 LEADS13 blog13 Intero13 Resources13

Follow Intero Advisory on LinkedIn 13

colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13