Help your client engage their target audience with the right type of ad

Standard Display Ads• You choose your target audience• Build employment brand• Keep top-of-mind among candidates• Increase awareness of your hiring efforts

Jobs For You Ads• You choose your target audience• We push your jobs across the web so people

see them even when they’re not on LinkedIn• Showcase only relevant jobs to a professional

audience• All jobs are from your company

Picture Yourself Ads• You choose your target audience• Highly relevant, engaging ads encourage action• Build a talent pipeline of interested, qualified

candidates• Attract qualified candidates faster and drive job

applications

Targeted Recruitment Ads

Warm up passive candidatesIncrease awareness of hiring at your companyIncrease likelihood to respond to InMailsBe ‘top-of-mind’ as an Employer of Choice

Reasons to use targeted ads

LinkedIn can target members

by

Geography (country, global,

US zip code…)

Industry (Healthcare,

Banking, Retail…)

Job Function (Finance, HR,

Legal, IT…)

Seniority (Manager,

Director, VP…)

Company Size (Past & Current)

Current Company Name

School Name

Group by keyword

1

2

Ad Type Min. Price ($) Impressions (#) Avg. Duration

Standard (client-crated)

$10K($30 CPM)

333,333 ~ 2 months

Social Ads $15K($30 CPM)

500,000 ~3 months

Social Ads, Diversity

$15K($40 CPM)

250,000 3-6 months

Recruitment Ads Pre-Sale Process

Qualify need & spend Discuss targeting with client

Rep or Client completes targeting

form

• Search content on Salesforce for: TALENT DIRECT_Media Targeting Request Form_2012

Create target request in the opportunity

Attach completed targeting form in target

request

Ad operations will check inventory

• If inventory is available, ad operations will approve the target request & you can generate a contract

• If inventory is unavailable, work with your client to broaden targeting

A B

A

B