Understanding LinkedIn Recruitment

Presented to The University of Johannesburg

What is LinkedIn

LinkedIn(Media( Solu/ons(help( you(build(an( ongoing( rapport( with( passive(candidates( and( warm( members( up( to(your(brand(across(mul/ple( touch(points(on( LinkedIn.( Most( passive( candidates(and( hiring( managers( use( LinkedIn( daily(to( network( with( peers,( check( status(updates,(and(keep(up(with(news(related(to(their(current(job.(((Media(Solu/ons(allow(you(to(insert(your(agency’s( name,( brand,( and( value(proposi/on(into(the(conversa/on(at(four(key(touch(points(on(LinkedIn:((

1.  The(LinkedIn(home(page(2.  Employee(profile(page((3.  The(personal(inbox(4.  Your(LinkedIn(Career(Page((

(

Strong(first(impression(on(members’(home(pages(((When( members( visit( their( LinkedIn( home( page,(they(can(be(exposed(to(key(messages(about(your(company( to( warm( them( up( to( your( value(proposi/on.( Relevant( jobs( are( also( automa/cally(targeted( to( each( candidate( in( Jobs( You( May( Be(Interested(In.(((Passive(candidates(may(not(be(ac/vely(looking(for(a( posi/on,( but( they’ll( see( these( matching( jobs(front(and(center(on(their(home(page.(((This( will( drive( a( new( pool( of( candidates( and(customers( to( learn( more( about( your( company’s(recrui/ng(services.(((

Targeted Ads

Build(your(agency(brand((Many( agencies( compete( for( the( same( open(requirements( in( a( highly( compe//ve( industry.(Career( Pages( give( you( a( voice( to( differen/ate(yourself(from(the(compe//on(and(speak(directly(to(your(candidates(and(hiring(managers.(((Your( agency’s( Career( Page( features( career(opportuni/es( that( match( each( candidate’s(background,( tes/monials( from( your( sa/sfied(candidates( and( hiring(managers,( and( other( assets(like(video(tours(and(client(or(candidate(interviews.(((Customize( your( own( dynamic( content( tailored( for(each( individual,( showing( clients( and( prospec/ve(clients(alike(insight(into(your(agency’s(brand,(focus,(and(success(stories.(((

Career Pages

Own(the(ad(space(on(your(employee(profile(pages(((The(#1(ac/vity(on(LinkedIn(is(members(visi/ng(the(profiles( of( other( members.( With( LinkedIn(Employee(Branding(Ads,(you(can(own(the(ad(space(on(your(employee(profile(pages,( to(beWer(engage(with( anyone( that( checks( out( one( of( your(employees.(((You( can( use( these( ads( as( both( an( offensive( and(defensive( tac/c( to( improve( interac/on( with( your(company.( This( message( is( visible( right( when( a(candidate( is(networking(with(your(employees(and(may( be( interested( in( learning( more( about( your(agency(and(your(services.(((

Employee Branding Ads

Send(a(“Call(to(Ac/on”(to(receive(fast,(hot(leads((AZer(you(have(warmed(up(a(target(audience(with(ads,(send(them(a(“Call(to(Ac/on”(so(that(they(can(request(addi/onal(informa/on(with(a(single(click(of(a(buWon:(“I’m(Interested.”(((People(who( click( are( incredibly(hot( leads( that( are(delivered( in( real( /me( to( your( recrui/ng( or( sales(team.((

Targeted InMail

Setup Info Requirements

1.  Company((2.  Company(Descrip/on((3.  Industry((4.  Job(Title((5.  Experience((6.  Job(Func/on(7.  Employment(Type(8.  Job(Descrip/on((9.  Desired(Skills(&(Experience((10. Sending(Mechanics((

!  Collect(applica/on(&(email(!  Direct(applicants(to(external(

site(

Setup Info Requirements

1.  Company((2.  Company(Descrip/on((3.  Industry((4.  Job(Title((5.  Experience((6.  Job(Func/on(7.  Employment(Type(8.  Job(Descrip/on((9.  Desired(Skills(&(Experience((10. Sending(Mechanics((

!  Collect(applica/on(&(email(!  Direct(applicants(to(external(

site(

Thank You