W O R L D M E E T S

D I G I TA LF R O N TA G E

D I G I TA L M A R K E T I N G G R O U P

H E L L O W O R L D

Thank you for taking the time to read this introduction. This will talk about some of our beliefs and our work.

What do we do?

We provide consulting and marketing services that span from brand building and sales promotion to mass media and social media.

With our deep insight and understanding of consumer behaviour, we integrate expertise developed across various categories to overcome challenges in this digital age.

Why do we do it?

The world is transforming. Business today are struggling to keep up the with ever-so changing demands of the digital world that we live in. We are there to help.

I N T R O D U C T I O N

W H Y D O W E H E L P ?

We exist to conquer mountainous challenges

To continue to redefine the meaning of success

While building on the trust of customers we go upstream, then even further upstream, then, even further.

Whats the result?

• Increased brand loyalty through an effective brand experience.

• Enhanced business by effectively driving the customer cycle.

Our core

What drives us

How we drive

Examples of work

Meet the team

C O N T E N T S

The product of a unique DNA Born from the strength of two global leaders

Sony, whose lifestyle innovations have shaped popular culture worldwide; and Dentsu, Japan's most influential advertising agency and an innovator in marketing communications. This potent combination naturally attracts outstanding

talent and world-leading brands to work with us, drawn by the advantages of our non-hierarchical organization and way of working.

1. Utilization of the resources (assets) of both Sony and Dentsu 2. Development and management capabilities based on our

experience through working with the Sony Group, De Agostini and many other clients.

3. Ability to develop communication strategies from the global point of view that we have cultivated through working with Sony 4. High level of creative expertise common to global companies

5. Excellent consulting skills to help business divisions with product planning

6. A great deal of experience in direct sales and the ability to propose media plans

7. The ability to create branding and communication strategies for companies which are engaged in corporate services.

8. Remarkable achievements in implementing communication activities targeting people in their teens

S T R E N G T H S

Goal-OrientedIn a digital campaign, we start by asking what message we want to convey. But this is just the start – we then go on to ask about the awareness users gain from the

message, and how their behaviour has changed as a

result. A digital approach must be directed to changing user brand

awareness and behaviour. We must have a clear awareness of our goal, and each project must

be fully aware of the KPI it aims to achieve. In other words, digital campaigns are goal oriented.

Story TellingDigital campaigns convey brand

value through user experience, far more than through creativity of presentation. So our approach

must be to focus on providing user experiences that best convey

brand value. For digital platforms and digital campaigns, creative

expression is just one factor in the user experience, and it is one of the less important factors.Rather than tell the client’s story, what a

digital campaign does is to provide the space, the tools and the

resources for each user to create their own story.

Value The defining characteristic of the digital campaign is that it requires us to fundamentally change our

means for conveying brand value. Media-centric campaigns convey

brand value through creative expression, but the basic philosophy of the digital

campaign is to convey brand value through the user

experience.Organization

The team organization necessary for a digital campaign is completely different than that required for a

media-centered campaign. To lead a digital campaign, first you must

dismantle any team structure you have set up for the purpose of a

media-centered campaign, and then define a new, ideal team

organization. You have to destroy everything, and reconstruct it

completely.

P I L L A R S

Conventional campaigns use digital media as a tool, but campaigns that work are a digital platform. There is a difference.

“Software is eating the world.”- M A R C A N D E R S E E N

Finding information. Interacting with other people. Studying and training. Buying and selling products. Finding jobs. Enjoying entertaining content. Taking and editing photos and videos. Reading magazines. Finding a romantic partner. Making hotel reservations. Managing exercise, weight and health. If we can imagine a need, these days we fulfill it using software. Digital platforms, unlike traditional media, rely on open technology, an important difference that now means anyone can develop a digital platform and code and program a personal user experience. The quality of the user experience depends on how skilful we are in using the technology. Whether thinking up ideas for a campaign, or building its user experience, we are in the midst of mastering this new technology and are pushing it past its limits.

Taking a top-down view of the entire scope of Digital Marketing, we identify issues and discover solutions.

Digital Advertising

Channel Creation

PDCA Operation

Social Media

AnalyticsContent

Marketing

Digital Marketing

Creative

Our approach is comprehensive; our solutions are swiftO U R J O B

Project Orientation, Used Experience Design, Production, Project Management

– J O H N N Y A P P L E S E E D

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C L I E N T S

C A S E S T U D Y

Objective The purpose of the project was to increase brand engagement through marketing activities along with the sponsorship rights and to contribute on business.

Insight

Football is the most popular sport in the world with the World cup being footballs biggest stage. The world gets emotional watching, talking and experiencing football while checking anything related to football that they can. We wanted to capture that moment when the whole world stops to experience the game.

Idea

We created a digitalized stadium where everyone who wanted a seat could get one. millions of users attended and connected to each other to share their passion.We captured the world cup momentum with a variety of tools and services

Results

We helped Sony create high loyalty fans globally through digital activities from 2011 up until the world cup . During the world cup we increased Sony’s brand image and sales.

S O N Y

M E E TT H ET E A M

Seiji Doi

Naoko Kobayashi

Kaz Suzuki

Tomo Murakami

Vlad Cessant

Yohei Funaki

Emiko Hatachi

Yuto Hamauchi

Hideaki Ohrui

Daisuke Suimon

T H E T E A M

Today, when disruption rules marketing, the time is right for an agency that takes the unconventional approach.

We are Frontage’s futures department

Thank you Contact: Vladimyr CessantGlobal Digital Marketing Strategist

Email:vcessant@frontage.jp Tel: +81-3-3596-0346 Mobile: +81-80-4111-7241 URL: http://frontage.jp

FRONTAGE Digital Marketing Group