intro to social networking through facebook and linkedin
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Introducing a New Product
Social Media
Social Media: What you need to know
2010 was declared: The Year that Social Media went Mainstream
Social Media: Basic Stats
Blog Post
Linked In Member
Share Pictures
More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) is shared each month on Facebook.
There are more than 600 million searches on Twitter every day.
A new member joins LinkedIn every second.
Social Media:
The Basic Platforms
Social Media as a Sales Tool?
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Be a Trusted Business
Make More Money
Friends Talk about their Customer Experiences
Customers buy from Companies they TrustBuild New Relationships
Leverage Existing Relationships
Provide Value
Insider Tip: Upload your contact list to LinkedIn or FacebookTo connect with people already on those platforms. If they'renot on there, then they are sent an email invitation to join you onThat platform.
The 2 Best Selling Tools
Linked In
Linked In: Profile
Seed your profile with keywords specific to your business
Linked In: Profile
Career HighlightsAnd don't forget to seed with those keywords!
ProfileWhat should you put on it?
GroupsHow do you use them?Target your business Interests
Join conversations and establish yourself as a thought-leader.
Join or Start Your Own.
Linked In: Profile
Add Your Website!
Linked In: Profile
Recommendations Work!
Add Your Portfolio!
LinkedIn: Groups
Why start your own?
Auto-send your Rss feed
Email Members
Instant Feedback
Can send one email/week to subscribers (goes straight to their inbox).
Upload your rss feed to the group to go out automatically.
Instant area for feedback and contact-generation.
LinkedIn: Company Pages
Seed Your CompanyPage with keywords.
Feature your CompanyAdd yourself as the owner/president
Ask for recommendations from your existing network.
Post your services, products and portfolio.Ask for recommendations from your clients on these.
Insider Tip: Seed your Page with keywords from your industryTo help people find you when they search.
Facebook: Benefits
Syndicate Content &Connect withCustomers
Syndicate your content
Communicate with customers and business prospects
Have customers review your business.
The New Facebook Pages
Facebook: Pages
Enlarged Profile Picture for more Info&Welcome PageWith CTA
Not just a hip social hangout.Show examples of real estate businesses doing it well.
Facebook: Pages
New PictureStreamCan act asExtra Selling
Gives you the ability to interact even more as a company.
Post on other people's pages as your business name.
Create or get someone to create you a new custom welcome tab from HTML (no longer just FBML).
Featured Pages and Admins
Facebook: Pages
Post on otherCompany's Pages
Social Media Info
To get more info:Socialmediaexaminer.com
Mashable.com
Marismith.com