Social Sales Link | Better Leads. More Business. .

Linkedin.com/in/brynnetillman | SocialSalesLink.com | 888.775.5262 Copyright © 2013-2014 Social Sales Link, LLC – All rights reserved.

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Agenda

Full Day LinkedIn and Social Selling for Business Development Company: Participants: Date:

_____________________________________________________________ 8:30-9:00 Laptop and Tablet Set-Up

9:00-9:30 Expectations and Overview

9:30-10:30 Develop a Search Engine Optimized Client Centric Profile

10:30-10:45 Mid Morning Break

10:45-11:15 Complete Profiles and Pull some up to Review

11:15-12:00 Engaging Connection Requests and Who’s Viewed Your Profile*

12:00-12:30 Lunch

12:30-1:30 Identifying Decision Makers & Target Companies & Asking for Introductions*

1:30-2:15 Leveraging Client and COIs for Referrals (Template)

2:15-2:30 Mid Afternoon Break

2:30-3:15 Advanced and Saved Searches for Target Prospects*

3:15-4:00 Writing Publications

4:00-4:30 Join Groups and Engaging Targeted Prospects with Content*

4:30-4:45 Q&A and Wrap Up

• We will write message templates for these sections

Social Sales Link | Better Leads. More Business. !

Linkedin.com/in/brynnetillman | SocialSalesLink.com | 888.775.5262 Copyright © 2013-2014 Social Sales Link, LLC – All rights reserved.

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Agenda ½ Day LinkedIn and Social Selling for Business Development

Company: Participants: Date:

_____________________________________________________________ 8:30-9:00 Laptop and Tablet Set-Up

9:00-9:10 Expectations and Overview

9:10-9:45 Develop a Search Engine Optimized Client Centric Profile

9:45-10:05 Engaging Connection Requests and Who’s Viewed Your Profile*

10:05-10:15 Break

10:15-10:45 Identifying Decision Makers & Target Companies & Asking for Introductions

10:45-11:15 Leveraging Client and COIs for Referrals (Template)

11:15-11:30 Advanced and Saved Searches for Target Prospects*

11:30-11:50 Writing Publications and Engaging Targeted Market

11:50-noon Q&A and Wrap Up

Social Sales Link | Better Leads. More Business. !

Linkedin.com/in/brynnetillman | SocialSalesLink.com | 888.775.5262 Copyright © 2013-2014 Social Sales Link, LLC – All rights reserved.

!

Benefits of the Program & Key Actionable Steps LinkedIn and Social Selling for Business Development

Search Engine Optimize Client Centric Profile – Whether you are actively using LinkedIn or not, your clients, prospects, co-workers and strategic alliances are finding you. 9 out of 10 times you hand a business card to someone, they are looking at your LinkedIn profile even before they get to your website. What is your profile saying about you? What are the profiles of your team members saying about them and your company? In this program your team will develop a client centric engaging profile that will brand you as the subject matter experts in your field. In addition, everyone will include key search words and phrases so that when your prospects are looking for your products and services, it is your team that is showing up on LinkedIn and Google. Leveraging the LinkedIn Network for Referrals – In most sales, it is warm introductions that truly drive new business. Talented sales professionals are consistently asking for referrals from their strategic alliances and clients, but often the requests never comes to fruition. In this program we will cover how to identify whom in our network knows whom we want to meet and how to get introductions. Through company searches, advanced and saved searches as well as individuals, we will pinpoint the decisions makers our network knows to quickly grow our sales pipeline with qualified opportunities that are open to talking with us. Thought Leadership and Spearfish Marketing – LinkedIn’s publication feature for blogging is one of the most powerful tools to attract and educate influencers and decision makers. We will cover how to create content that gets your prospects’ attention even before you begin the sales process that builds value and trust to ultimately brand you and your team as the company to work with. We will then proactively get this content into the inbox of targeted decision makers to begin a solid business relationship. The team will walk away with exactly what to do on a daily and weekly basis in order to proactively prospect and engage decision makers. Our clients have told us that this process has significantly increase their pipeline with qualified leads, reduced their sales cycle time and ultimately closed more business.