linkedin social selling - melbourne, 29th may 2014
TRANSCRIPT
Social Selling May 29th, 2014
Georgia Foster Dimity MacDiarmidAccount Executive Product Consultant
LinkedIn Sales Solutions LinkedIn Sales Solutions
Members Worldwide
+2 newMembers Per Second
180M+Monthly Unique Visitors
300M+
LinkedIn: Worlds largest professional network
North America: 100M+
Latin America and Caribbean:
20M+
Europe, Middle East and Africa:
50M+Asia Pacific:
50M+Australia: 5M+
The world and buyers have changed
97% 75% 57% Of the time cold calls do not work
B2B purchases influencedby social
Of the buying processis complete before
sales rep involvement
Sources: CEB, Connect & Sell, IBM Buyers Preference Study
6
Do you know who your decision maker is?
The average B2B opportunity has 5.4 decision makers involved
Corporate Executive Board
Social selling leverages
your professional brand to fill your pipeline
with the right people, insights,
and relationships.
HowHow do I get
a warm intro?
+300Mmembers
+2Bmember updates
per week
Billionsconnections
5 Core Competencies of Social Selling
WhatWhat to
talk about?
WhoWho are the Right People?
Connections Profiles4 5
1 2 3
HowDo I get a warm intro?
+300Mmembers
+2Bmember updates
per week
Billionsconnections
WhatTo talk about?
WhoAre the right people?
Connections Profiles4 5
1 2 3
5 Core Competencies of Social Selling
HowDo I get a warm intro?
+300Mmembers
+2Bmember updates
per week
Billionsconnections
WhatTo talk about?
WhoAre the right people?
Connections Profiles4 5
1 2 3
5 Core Competencies of Social Selling
HowDo I get a warm intro?
+300Mmembers
+2Bmember updates
per week
Billionsconnections
WhatDo I talk about?
WhoAre the right people?
Connections Profiles4 5
1 2 3
Your network is valuable
5 Core Competencies of Social Selling
HowDo I get a warm intro?
+300Mmembers
+2Bmember updates
per week
Billionsconnections
WhatDo I talk about?
WhoAre the right people?
Connections Profiles4 5
1 2 3
Your network is valuable
5 Core Competencies of Social Selling
HowDo I get a warm intro?
+300Mmembers
+2Bmember updates
per week
Billionsconnections
WhatDo I talk about?
WhoAre the right people?
Connections Profiles4 5
1 2 3
Would you do business with you?
5 Core Competencies of Social Selling
APAC - Measurable Customer Success Stories