linkedin101
TRANSCRIPT
The Basics for Sales Professionals
Linked In 101
I. Improve your profileII. Get in the habit of adding connectionsIII. Learn how to search companiesIV. Follow top customersV. Use saved searches
Minimum Takeaways
Profile is very important
1. Attention Getting Headline2. Fill out location and industry3. Professional looking head shot photo4. Personalize your URL5. Fill out your Contact Information6. Include a company and personal summary7. Link your experience with the company
page8. Add skills and expertise
Profile Tips for an Effective Sales Profile Page
LinkedIn is the #1 professional network in the world. Forbes• Over 40• White Collar• College Degree• Aggressive College
Recruitment• Search engine
How do I connect with customers?
How do I connect?
Click on Contacts/Add Connections
Always connect with people and companies you trust.
Customers of all levels Current/Past Colleagues Partners
Take advantage of it.
Growing Your Network (Who should I connect with?)
How do I connect?
Connect with people you may know
Put it on your Email Signature
Connect with people you talk to on the phone or in person
How do I research a customer?
Drill Down
Drill Down Further
Saved Searches – 3 with Free Account
Connect with 3 – 5 people per month. Like and share blogs or video once a week. Share an update once a week. Find 5 groups; both professional and
industry Follow your top 10 customers Create 3 free saved searches
Goals and Homework
Next: LinkedIn 201Get plugged in with LinkedIn
• Suggestions from the group about Groups• Connecting with someone in a Group• How to participate in a group• Plugins and Apps for LinkedIn• Connecting with LIONS• Recommendations