linkedin’s missiongreater new york city area medical practice connect american boate ot...
TRANSCRIPT
Connect the world’s professionals
to make them more productive
and successful
1
LinkedIn’s mission
2
Who is LinkedIn?
Source: LinkedIn Mindset Divide Study
Internal analytics – member data 2015
Why LinkedIn? Self identified first party data:
Unique Targeting Capabilities:
Industry
Seniority
Occupation / Job function / Job
title
Geography
Company Size
Company
Group Affiliation
Skills / Keywords
4
How to maximize your presence on
Premium Marketing Solutions
TBDproducts that impact
every stage of your
funnel and get results
5
Onsite Display
Network Display
Sponsored Updates
Sponsored inMail
Lead Accelerator
Full-funnel analytics
& reporting
On site Display Media
aOwn the desktop experience
LinkedIn Network DisplayExtending the reach of the LinkedIn
audience when they are off of LinkedIn
Sponsored Updates
9
Sponsored inMail
LinkedIn Lead Accelerator – Sophisticated re-targeting &
detailed analytics to measure campaign impact
DISPLAY AD
1
0
John Smith
DISPLAY
AD #1
SU #1
#1
11
LinkedIn r
©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
Thank You