linku2 web and booklet advertising options
Post on 17-Oct-2014
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Linku2 promote local business through our website and print booklets. Here are details on our four Web and Booklet Plan options for small business advertisingTRANSCRIPT
Copyright Linku2 North Shore Limited
Copyright Linku2 North Shore Limited
Copyright Linku2 North Shore Limited
FREE • Second level category listings - Name,
Address and Phone
All local businesses are entitled to free
listings as a Linku2 Member
BRONZE
$30 pm
($180/6 mths)
• Full contact links including Email, Web,
Mobile, Fax, 0800, etc in all relevant web
categories
• Meta description and keywords
• 65 x 30 mm advert in all relevant booklets
Ideal for a small business with a very
limited marketing budget who value full
contact links
SILVER
$55 pm
($330/6 mths)
• Previous Plan features plus ...
• 40 word business description
• Key tags
• 65 x 55 mm advert in all relevant booklets
Ideal for a small business with a
specialised area they want emphasised
and a small local marketing budget
GOLD
$80 pm
($480/6 mths)
• Previous Plan features plus ...
• Additional linked logo in listings
• Web Profile page (unlimited content) with
self edit facility
• Unlimited images
• Links to other site articles
• Logo branded rotating advert across
website
• Quarter page advert in all relevant
booklets
• QR code links in print adverts (if
requested)
Our most popular option giving maximum web support for local
businesses including logo brand
recognition and top of page feature
prominence plus good print coverage
LINKU2 SECTION SPONSOR
$120 pm
($720/6 mths)
5 only per section
(10 sections)
If a section sponsor wishes to take a second
or more areas these are charged at the Gold
Rate $65 pm
• Previous Plan features plus...
• Top Featured listings alphabetically in all relevant
category pages (with other section sponsors)
• Rotating Logo advert at top of all sponsored section
pages (max 5 sponsor logos only)
• Web Scrolling acknowledgement article/advertorial
(with other section sponsors)
• Full colour, back page advert on sponsored booklet
for one area within region
• Full colour, half page inside cover advert in
sponsored booklet for other four areas within the region
• Half page advert in all relevant booklets
Ideal for businesses who would benefit from our high
value, continuous promotion across the area
Note: North Shore is divided into 5 specific areas -
Hibiscus and Bays, Albany, Upper Harbour West,
North Harbour and Takapuna/Devonport - each
sponsor gets their full colour advert in one of these
areas with an inside full colour advert in the booklet
distribution in the other areas
LOCAL LIFE SECTION SPONSOR
$120 pm
($720/6 mths)
One only per section
(5 sections)
• Bronze web category Listing (if no other Plan taken)
being full contact links including Email, Web, Mobile,
Fax, 0800, etc in all relevant web categories
• Meta description and keywords
• Half page advert in all relevant booklets
• Acknowledgement and web link at top of Local Life
section pages
Ideal for a business who would like to associate
themselves with one of our site community services
1. Events Calendar
2. Fundraising Programme
3. News and Classifieds
4. Giveaways
5. People Who Shape Our Community
ARTICLE SPONSORSHIP
$95 (web + approx 2,500 copies per issue)
6 only per section
(Issue promotion period – 4 months)
• Acknowledgement and web link at top of web article
• Acknowledgement and logo link at bottom of web
article
• Acknowledgement and contact details at bottom of
corresponding print article
Ideal particularly for a business with services relevant
to the subjects in the chosen articles
BOOKLET AD UPGRADE
• Add $10 pm ($60/6 months) for each increase in size
of print advert from your chosen web and booklet plan
Customised levels of web and print advertising can be
chosen. Call us to discuss options.
SITE SPONSORSHIP
$250.00 pm
Two Only
• Gold Plan plus ...
• Logo banner on every site page in 5 site sections
• Acknowledgement on all Linku2 print material
• Linked Logo in all Linku2 email signatures
• Half page advertorial in all relevant section booklets
• First page acknowledgement in all Linku2 booklets
(10 sections)
• Regular promotions through database newsletters
and social media
• Promotion, acknowledgement and logo display at all
local network events
There are only two site sponsorship places available
giving exclusivity in all activity undertaken by Linku2.
Contact us for further details.
• All Previous Plan features plus... • Top Featured listings alphabetically
in all relevant category pages (with other section sponsors)
• Rotating Logo advert at top of all sponsored section pages (max 5 sponsor logos only)
• Web Scrolling acknowledgement article/advertorial (with other section sponsors)
• Full colour, back page advert on sponsored booklet for one area within region
• Full colour, half page inside cover advert in sponsored booklet for other four areas within the region
• Half page advert in all relevant booklets
$120 pm $720 for 6 months
who would benefit from our high value, continuous promotion reaching your
local community across the area
WEB PAGE REPRESENTATION A5 BOOKLET ADVERT SIZE
Exclusive 5 only per section SECTION SPONSOR
GOLD LISTING
SILVER LISTING
BRONZE LISTING
Copyright Linku2 North Shore Limited
CATEGORY PAGE LISTING
Keytag words for searchability
Your logo appears in your listing and is linked to your website
Your listing is listed at the top alphabetically in all relevant categories related to your services
The Read More link opens up your own web profile page where we usually summarise your business with links to your site pages - you can edit all your contact and profile pages yourself
Full contact links, keywords, 40 word business description, social media links (in profile page), etc
Rotating logo advert at top of all sponsored section pages with max 4 other area sponsors linked directly to your website
Rotating logo advert in one of the two side spots linking directly to your website
Copyright Linku2 North Shore Limited
Full colour half page ad on back cover of your sponsored booklet in your specified area plus half page colour adverts inside front and back cover of all other area booklets
Copyright Linku2 North Shore Limited
• Bronze web category Listing (if no
other Plan taken) being full contact
links including Email, Web, Mobile,
Fax, 0800, etc in all relevant web
categories
• Meta description and keywords
• Half page advert in all relevant
booklets
• Acknowledgement and web link at
top of Local Life section pages
$120 pm $720 for 6 months
who would like to associate
themselves with one of our site community services
WEB PAGE REPRESENTATION A5 BOOKLET ADVERT SIZE
Exclusive One only per section (5 sections)
BRONZE LISTING
Copyright Linku2 North Shore Limited
Sections available - 1. Events Calendar 2. Fundraising Programme 3. News and Classifieds 4. Giveaways 5. People Who Shape Our Community
• Previous Plan features plus ...
• Additional linked logo in featured listings
• Web Profile page, customised per section with self edit facility
• Unlimited images
• Links to other site profiles or featured articles
• Logo branded rotating advert across full website
• Quarter page advert in all relevant booklets
$80 pm $480 for 6 months
giving maximum web support for
local businesses including logo
brand recognition and top of
page feature prominence plus
good print coverage
WEB PAGE REPRESENTATION A5 BOOKLET ADVERT SIZE
SECTION SPONSOR
GOLD LISTING
SILVER LISTING
BRONZE LISTING
Copyright Linku2 North Shore Limited
Keytag words for searchability
Your logo appears in your listing and is linked to your website
Your listing is listed at the top alphabetically in all relevant categories related to your services (below any section sponsors)
The Read More link opens up your own web profile page where we usually summarise your business with links to your site pages - you can edit all your contact and profile pages yourself
Full contact links, keywords, 40 word business description, social media links (in profile page), etc
Rotating logo advert in one of the five lower spots linking directly to your website
CATEGORY PAGE LISTING
Copyright Linku2 North Shore Limited
Your logo advert is linked to your website and rotates in one of the spots around the base of most site pages
You can have unlimited images and content in your profile
You can embed videos, social media links, etc
You can add links to sound clips, etc
You can add as much or as little content as you wish and we can split into pages with title links if required
CLICK ON THE READ MORE … FOR YOUR PROFILE PAGE
LISTING
You can highlight important information or contact links
You can add customised forms for submissions
We also link to you through our Fundraising
Programme pages
Full contact details and keyword tags are retained for ease of contact
and
Copyright Linku2 North Shore Limited
Can be updated max once a month. Ideal for a business with a variety of products, real estate agent or travel service
Personalised scroller with up to 8 images and links placed at the top of profile listing
and $25 pm
Added to Plan – available for Gold and Section Sponsors only
Copyright Linku2 North Shore Limited
• Bronze listing features plus ...
• 40 word business description
• Key tags
• 65 x 55 mm advert in all
relevant booklets
$55 pm $330 for 6 months
with a specialised area they want emphasised and already with an active local marketing strategy or
a small local budget
WEB PAGE REPRESENTATION A5 BOOKLET ADVERT SIZE
SECTION SPONSOR
GOLD LISTING
SILVER LISTING
BRONZE LISTING
Copyright Linku2 North Shore Limited
• Full contact links including Email, Web, Mobile, Fax, 0800, etc in all relevant web categories
• Keywords and SEO tags (not public)
• 65 x 30 mm advert in all relevant booklets
$30 pm $180 for 6 months
who value full contact links but with a very limited local
advertising budget
WEB PAGE REPRESENTATION A5 BOOKLET ADVERT SIZE
SECTION SPONSOR
GOLD LISTING
SILVER LISTING
BRONZE LISTING
Free business listings are listed with name, address and phone on a second
level page
Copyright Linku2 North Shore Limited
Print Page: Sponsorship acknowlegement at start of article
Print Page: Logo, name and web at end of article
Web Page: Sponsorship acknowlegement at start of article
Web Page: Logo, name and web at end of article
Copyright Linku2 North Shore Limited
Copyright Linku2 North Shore Limited
• Advert in Summer Area booklet size as booked • Colour cover advertisers get link in on site scroller • Listings and links in our Summer feature on site
section online from mid December to mid March • Full social media programme over period mid-
December to end February • Full promotion programme through Linku2 database
newsletters over full summer period
Distribution of print booklets are through our Linku2 stands across the region
Booklet distribution dates: mid-December and late January each year
Book by 30 November for guaranteed inclusion
Booklet content includes items such as local event calendar, things to do, school holiday programmes, café and dining specials (see Specials
and Deals), markets, walks, boat ramps, golf courses
Linku2 booklets issue every 4 months related to the onsite sections, giving you 3 editions a year
Booklets are distributed through stands found in local premises including businesses, coffee shops, waiting rooms, etc and topped up every 2 weeks
Each section has an intensive 2 week promotion period, however, is promoted throughout the 4 month period
Booklets are also linked to corresponding web articles through QR code use
Copyright Linku2 North Shore Limited
Copyright Linku2 North Shore Limited
All businesses who take a Web and Booklet Plan give back to our local non-profit community through their
plan in our Fundraising Programme.
All non-profit clubs, schools, charities, etc can register to receive funds through this.
For further details or to register please visit our
website link at –
Copyright Linku2 North Shore Limited
SPECIAL OCCASION FEATURE
PROMOTIONS
$95
18 only available per feature
• Advert spot on relevant Linku2 Specials and Deals
web page linked to specifically designed web page or
your website
• Full colour advert in min 1,500 flyers in Linku2
stands
• Linku2 database newsletter promotions in min 4 x
newsletters prior to event (2 community promotions
and 2 business promotions)
• Feature full social media programme including paid
advertising
• November Café and Dining also included in
Summer on the North Shore publication. Distribution
min 2,000 copies
Web, print, database and social media promotion for
each Special Occasion period (2/3 weeks prior to the
event – Christmas up to 4 weeks prior to holiday
close) including extra Café and Dining options.
Special Occasion Features available are –
Valentines Day
Mothers Day
Queens Birthday
Fathers Day
Labour Day
Christmas
Cafe/Dining in March, July and November
SCHOOL HOLIDAY FEATURES
$120
8 only available per feature
• 65 mm wide x 40 mm high full colour advert on
1,500 A4, 170 gm gloss card pamphlets
• Rotating logo advert in right hand column on all on
site school holiday pages (max 4 per spot)
• Name linked sponsorship acknowledgement at the
top of the North Shore School Holiday pages
category
• Name linked sponsorship acknowledgement at the
top of the Holiday Programme Giveaway page
Web, print, database and social media promotion
ideal for any business whose target market is
mothers and families
PAID EVENT LISTINGS
$55 pm
25% discount for free community events
or fundraising events ($41.25)
• Event scroller item linking to Linku2 event listing or
direct to your website or alternative web link
• Guaranteed 2 week home page scroller, direct
linked spot
• 1 x up to 40 word promotion through 2 x database
community newsletters
• Database newsletter linked advert in same two
newsletters
Ideal for local promotion of either a special event or
to promote a regular group. Also good for market or
club registration promotion
Note: If your event is free public entry, a
fundraising event or non-profit group promotion
you have a 25% discount
Copyright Linku2 North Shore Limited
Copyright Linku2 North Shore Limited
Example of the flyer. With brief details of the offer and contact details in advert spot (in web pages more visual with image and link
Flyer is A5 size, double sided, full colour, gloss, 170 gm paper. Distribution min 1,500 copies in Linku2 distribution spots
Back of flyer Front of flyer
Copyright Linku2 North Shore Limited
Valentines Day - February Mothers Day - May Queens Birthday - June Fathers Day - September Labour Day - October Christmas - December PLUS Café and Dining options – March, July and November
Print Ad Example Web Ad Example
Copyright Linku2 North Shore Limited
Special Occasion Deals (as with all our clients and promotions) are also promoted to our databases and through our social media channels
Web ad can link to a specific web page for the promotion, the client’s own website or a pdf file
pdf example
Linku2 webpage example
Copyright Linku2 North Shore Limited
Rotating logo advert in one of the two right hand column slots on all school holiday programme pages linked directly to your website – max of 4 logo adverts per spot – on site for the holidays PLUS the following school term period
Linku2 would like to acknowledge the following businesses who help us bring school holiday programmes to you as one of our free services – Business Listing link at top of school holiday pages (8 only)
Linked business listing at top of online school holiday pages acknowledging sponsorship
Each feature also has a giveaway site page with listing and linked acknowledgements
Copyright Linku2 North Shore Limited
The print flyer is A5 size – four sides (eg A4 folded in half) with the adverts in the four spots – two each on the base of each page
Back of flyer Front of flyer
Each promotion also includes database and social media promotions
Distribution of min 1,000 flyers each holidays inc schools
Scroller item which appears on club and regular meetings and events, North Shore regular night outs and Local Events top level site pages
Listing in appropriate page and/or in event listings calendar
Plus up to 40 word promotion through 2 x database newsletters and database newsletter linked advert in same two newsletters
Contact us for current database newsletter distribution details
Plus a guaranteed minimum 2 week listing on our home page scroller
Note: If an event is free to the community, is a fundraiser or used to promote a non-profit group or appeal there is a 25% discount
Copyright Linku2 North Shore Limited
Copyright Linku2 North Shore Limited
Thank you for taking the time to look at what we offer in our local community.
We hope we can help support you either with business promotion, event advertising, fundraising support for your group or in any other way we can
as our philosophy is to support local to
Any queries please contact us on 09 283 7457 or email [email protected]