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TRANSCRIPT
LIP SERVICE: Are Your Employees Really As Important As Your Customers?
Dick Finnegan June 24th, 2014
WELCOME To Orlando, My Hometown!
Copyright C-Suite Analytics, 2014 All Rights Reserved
Finnegan Background
“Recovering HR director” solved turnover for Siberian banks, African gold mines, Chinese mulS-‐naSonal corporaSons…and the CIA
Author, Rethinking Reten*on in Good Times and Bad, endorsed by BusinessWeek as offers “fresh thinking for solving the turnover problem in any economy”
Author, The Power of Stay Interviews for Engagement & Reten*on, top-‐selling SHRM-‐published book 2012 & 2013 Noted expert by BusinessWeek, Chief Execu*ve Magazine, & Consul*ng Magazine
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“Please Your Employees and You Please Your
Customers” …My high-‐vision, first CEO
Today’s AMBITIOUS Agenda
6 Chunks 1. Report Dollars for E & R 2. How to Report Survey scores 3. Survey frequency 4. Power of Stay Interviews 5. ForecasSng 6. New exit interview idea
What makes us happy? Free how-‐to-‐do-‐this tools
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Bad News or Good News? The Economist Intelligence Unit survey of C-‐Suite ExecuSves: What is most likely to harm your organizaSon financially over
the next 12 months? 53% say insufficient talent n What are the obstacles to HR taking a greater role in strategic
planning? 41% say Is too focused on processes and rules – not a “big picture” person
n HR survey: Which top priority do you solve least effecSvely?
Engagement & Reten*on
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1. How ogen do you survey?
2. For major issues, how many days for your company to implement changes?
3. When major issues, how many days Sll you re-‐survey? 4. Do real consequences happen for managers that directly impact raSngs, pay, promoSon opportuniSes?
5. How many managers have you terminated in the past year due to survey results?
Customer vs
Employee Surveys
Employees As Important As Customers?
Sales vs Engagement/RetenSon
CEO AcSon
Sales Engagement RetenSon
Sets monthly & annual goals?
Yes ”Beat last Sme” or “beat benchmark”; few set goals
SomeSmes
Report goals, progress to Board?
Yes Rarely Rarely
Hold managers accountable in
meaningful ways?
Usually Hardly ever Rarely
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By words AND acSons, who does your CEO think is more important?
q Customers? q Employees? q Both the same?
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Poll QuesSon # 1
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Line of Sight
Revenue$ – Expense$ = Profit$
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Line of Sight
Revenue$ – Expense$ = Profit$ Engagement Scores + Turnover %s = ?
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Line of Sight
Revenue$ – Expense$ = Profit$ Engagement Scores + Turnover %s = ?
Do you report either your survey scores or turnover percentages with dollar costs?
q YES? q NO?
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Poll QuesSon #2
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0 5 10 15 20 25
2009 2010 2011 2012 2013
U.S. Voluntary Quit Percentages, Post-‐Recession…U.S. Bureau of Labor Sta*s*cs
Chunk #1: Report Dollars/Turnover
Actual client turnover costs by job: ü Physician…$225,808 ü Sogware engineer….$131,000 ü Call center representaSve…$29,447 ü Truck loader/unloader…$4,955
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Cost Per Hire + LOST PRODUCTIVITY, Not __% of Annual Pay
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$ Turnover = Cost to Replace + Lost ProducSvity
Lost ProducSvity = Employee’s Daily $ ContribuSon X Days Job Open + Ramp-‐Up Days
Placing $ Values on Turnover
Hospital Example/12 Months Costs, 5 Job Bands
Job Group Example Jobs Cost/exit Cost/12 months
Non-skilled EVS, food svs, admit rep $8,503 $255,090
Skilled Hourly patient care tech, phleb., sec 12,627 568,215
Licensed Hourly rehab ther., radio. tech, resp. therapists
20,388 428,128
Nurses inpat. nurses, emerg. nurses, surg. nurses
46,250 2,350,000
Exempt mgrs, directors, case mgrs 57,857 694,284
TOTAL $4,295,717
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Dollars Drive RetenSon Accountability
Manager RetenSon Goals
Results Cost of Turnover
Merbach All T/O 15% 13% $105,378
1st Yr T/O 5% 3% 31,254
Finnegan All T/O 15% 10% $71,598
1st Yr T/O 5% 5% 49,560
Murphy All T/O 15% 22% $221,369
1st Yr T/O 5% 11% 88,321
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Chunk #1: Report Dollars/Engagement
Either… A. Distribute correlaSve studies B. Conduct correlaSve studies with your company’s
data C. Apply C-‐Suite AnalyScs’ engagement cost
calculator
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How Much More Do Engaged Employees Produce?
q Gallup: 22% more profitability/lower turnover (TO)/higher earnings per share (EPS)
q GPTW InsStute: 20% more producSvity/lower TO/higher EPS
q Hewix: % engaged correlates with higher shareholder returns (S/H)
q Kenexa: double S/H returns q WorkUSA/Watson Wyax: 26%
more revenue per employee
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Introducing
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The very best…and only… Engagement calculator
I know
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The Research Source
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“Watson WyaO analyses show that a significant improvement (one standard devia*on) in employee engagement is associated with a 1.9 percent increase in revenue per employee.“
“Debunking the Myths of Employee Engagement”, Watson Wyax…now Towers Watson…..2007
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Engagement Calculator Example
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Ø OrganizaSon earns $100 MM in annual revenue
Ø Conducted engagement survey that reported scores on a scale of 1-‐10
Ø Targeted score was 8
Ø Actual organizaSon score was 7
Ø DistribuSon of scores indicates 1 SD = 1
Engagement Calculator Example
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1 10 8
Target Score
Actual Score
7
SD = 1
6
If organizaSon score is 1 SD below target score…
OrganizaSon is losing 1.9% of revenue… .019 x $100 MM = $1.9 MM
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Engagement Calculator Example Technology Department
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Ø OrganizaSon earns $100 MM in annual revenue
Ø Conducted engagement survey that reported Ø scores on a scale of 1-‐10
Ø Targeted score was 8, actual technology Ø department score was 9
Ø DistribuSon of scores indicates 1 SD = 1
Ø Technology department salaries & benefits = 10% of organizaSon’s total salaries & benefits
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Technology Department Example
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1 10 8
Target Score
Technology Dept. Score
7
SD = 1
6
If technology dept. score is 1 SD above target score…
Technology dept is achieving 1.9% of addiSonal revenue… .019 x $100 MM = $1.9 MM x .10 = $190,000…when technology department salaries & benefits comprise 10% of organizaSon’s total salaries & benefits
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This Engagement Calculator Works!
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“The C-‐Suite Analy*cs Engagement Calculator is a welcomed, one-‐of-‐a kind tool to help organiza*ons fully grasp the value of engaged employees…as well as the huge number of dollars leX on the table when employees don’t give their best. Perhaps its greatest value is that it dis*nguishes managers who influence engagement from those who do not, in specific dollar values. This calculator is based on broad-‐based research and its algorithms have a solid sta*s*cal founda*on. It can work with any engagement survey and assumes that survey measures engagement in a valid way.” Dr. Gary Borich, Ph.D Endowed Fellow, QuanStaSve Methods Program The University of Texas at AusSn
Chunk #1: Report Dollars/Engagement
Either… A. Distribute correlaSve studies B. Conduct correlaSve studies with your company’s
data C. Apply C-‐Suite AnalyScs’ engagement cost
calculator
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Chunk #2: Survey Scores Gallup/Bersin
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U.S. Companies on Track to Spend $1.53 Billion Each Year to Improve Engagement… on Surveys & Programs
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Only Top Box Counts! Engaged employees work with passion and feel a profound connecSon to their company. They drive innovaSon and move the organizaSon forward
Not engaged employees are essenSally checked out. They're sleepwalking through their workday pu{ng Sme — but not energy or passion — into their work AcSvely disengaged employees aren't just unhappy at work; they're busy acSng out their unhappiness. Every day, these workers undermine what their engaged coworkers accomplish 29 www.c-suiteanalytics.com
Does your survey company give you an “engaged” score of 50 or above?
q YES? q NO?
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Poll QuesSon #3
Does your survey company give you an “engaged” score of 50 or above?
q YES? q NO?
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Poll QuesSon #3
If YES, you are likely ge{ng high and middle scores combined and only high scores drive producSvity
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Benchmark means standard, average, mediocre…so which statement drives more acSon?
CEO, our turnover is 19% and the benchmark is 20%
CEO, our turnover is 19% and it’s cosSng us $7.9 MM each year
OR
Chunk #3: Survey Frequency
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Problem: Would you wait a year to re-‐survey your dissaSsfied customers or paSents?
SoluSon: Track each managers’ improvements by quarter vs by year
Because managers drive your producSvity and revenue metrics!
How ogen do you survey your employees?
q Once per year q Less frequently q More frequently
q We don’t survey
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Poll QuesSon #4
Are Your RetenSon Efforts Driven By AccountabiliSes or Programs?
Business AccountabiliSes driven by execuSves from the top like sales, service, quality, & safety
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Are Your RetenSon Efforts Driven By AccountabiliSes or Programs?
RetenSon Programs driven from the side like town hall meeSngs, employee appreciaSon week, newslexers
Business AccountabiliSes driven by execuSves from the top like sales, service, quality, & safety
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Are Your RetenSon Efforts Driven By AccountabiliSes or Programs?
RetenSon Programs driven from the side like town hall meeSngs, employee appreciaSon week, newslexers
Business AccountabiliSes driven by execuSves from the top like sales, service, quality, & safety
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86% of the Sme
How does your company survey solve engagement & retenSon?
q Employee programs? q Manager accountabiliSes?
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Poll QuesSon #5
Supervisors’ Impact on Engagement & RetenSon
“If you have a turnover problem, look first to your managers”…Gallup
Employees stay for managers first and co-‐workers second…salary.com Employees’ levels of engagement higher when their supervisors had higher levels of engagement…DDI
“When employees stay, it is because of their immediate managers”… NaSonal EducaSon AssociaSon
Employees who stay primarily for their supervisors stay longer, perform bexer, and are more saSsfied with their pay…TalentKeepers
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The Real Power of Supervision
Kenexa interviewed 1,000 recently-‐quit employees and asked about pay, benefits, development, advancement and relaSonships with supervisors…and found supervisor rela*onships influenced all other opinions, concluding… “Offering a higher salary or developmental/advancement opportunity may not be enough to retain employees”
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Do Clinical Directors Really Drive RetenSon?
RecommendaSon: Hold clinical directors accountable for achieving retenSon goals
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Compared one hospital that held nurse managers accountable for reten*on versus others that implemented various programs & found ‘Accountable hospital nurse turnover down 41% vs. others stayed the same.’
-‐ Hardwiring Right Reten*on, the Advisory Board Company’s Health Care Advisory Board
One Big Lesson Learned
It’s not what you give them…it’s how you treat them
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Insanity: Doing the same thing over and over again and expecSng different results
Survey 25% sample quarterly & remove supervisors who do
not improve
Chunk #4: Leaders Conduct Stay Interviews
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Structured discussion a leader conducts with each individual employee to learn the specific acSons she must take to strengthen that employee’s engagement and retenSon with the organizaSon…
Bring informaSon that can be used today
Focus on individual employees including top performers
Put managers in the soluSon seat
Stay Interview Key Ingredients
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Cascade Tops Down
Conducted by supervisors vs. HR
Separate from Performance
Have managers forecast retenSon
Gather stay & leave reasons at the top
Once/year conSnuing employees and twice for new hires
Top-‐Selling SHRM-‐Published Book 2012 & 2013
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3 Stay Interview Success Stories
Florida Hospital Zephyrhills…All turnover 37%; nurse turnover 70% Burcham Hills ReSrement Community…Nurse turnover
70%; 100% retenSon first 180 days Novo 1 Call Centers…Agent turnover 20%
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Do your managers conduct stay interviews?
q Yes?
q No?
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Poll QuesSon #6
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Chunk #5: ForecasSng
Secret: ForecasSng is a sales SOLUTION because it drives salespeople to close sales So why not ask managers to forecast engagement & retenSon?
RetenSon Forecast “HeatMap”
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Leader: Rodriguez
Perf RaSng/ 5 Hi, 1 Lo
Green 1+ yrs
Yellow 6-‐12
Months
Red 0-‐6 Months
RetenSon Plan
Kim Johnson
4 Provide mentor for…
Burt Brown
5 Develop skills for possible promoSon to…
Cindy Stone
3 Pleased with current role & circumstance
Ralph Jimenez
2 Coaching for performance
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Which Engagement ForecasSng QuesSon is Best?
1. Will your survey results increase this Sme? 2. What will be your survey score this Sme? 3. Will this employee score in the top box?
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Only Top Box Counts! Engaged employees work with passion and feel a profound connecSon to their company. They drive innovaSon and move the organizaSon forward Not engaged employees are essenSally checked out. They're sleepwalking through their workday pu{ng Sme — but not energy or passion — into their work AcSvely disengaged employees aren't just unhappy at work; they're busy acSng out their unhappiness. Every day, these workers undermine what their engaged coworkers accomplish 50 www.c-suiteanalytics.com
Which Engagement ForecasSng QuesSon is Best?
1. Will your survey results increase this Sme? 2. What will be your survey score this Sme? 3. Will this employee score in the top box?
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Does your company conduct exit surveys in any form?
q YES? q NO?
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Poll QuesSon #7
Please raise your hand if you have significantly improved your company by conducSng exit surveys
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Poll QuesSon #8
Chunk #6: Managers Conduct Exit Interviews
Managers ask supervisors…
1. Did you see this exit coming? 2. What was your forecast for this employee? 3. What holes were in your stay interview stay
plan? 4. Who else on your team do you need to
address? 5. What lessons have you learned?
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“Fresh-‐thinking for solving the turnover problem in any economy”…BusinessWeek
Accountability-‐Driven like Sales & Service to…
ü Reduce Cost of Turnover ü Improve Employee Engagement ü Improve Revenue & Profitability
Dollars Goals Stay Interviews Forecasts Account-‐
ability
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6 Chunks
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1. Report Dollars 2. How to Report Survey scores 3. Survey frequency 4. Power of Stay Interviews 5. ForecasSng 6. New exit interview idea
Which has greatest impact for your organizaSon?
…Versus which is easiest to do?
Poll #9 Gallup’s 100-‐Year Commitment
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Surveying ciSzens of the world to learn what brings most happiness over 100 years. So far the answer is…
a. Good health? b. A good job? c. Love and respect from others?
d. Money for needs and more?
e. Bexer life for your children?
Gallup’s 100-‐Year Commitment
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a. Good health
b. A good job c. Love and respect from others
d. Money for needs and more
e. Bexer life for your children
Signing in SHRM Bookstore 12:15 – 12:45
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Copyright C-Suite Analytics, 2014 All Rights Reserved
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To Obtain
ü How to Cost Turnover & Engagement
ü Engagement CorrelaSons to ProducSvity
ü The Stay Interview Manager Training Game
Please Leave Your Business Card
Include # of Employees
DFinnegan@C-‐SuiteAnalyScs.com
407.694.3390