36 great reasons to meet Lisa Murphy

Well, I offer a few things...

• Extensive experience launching, relaunching and managing successful magazines and web sites

• Big-picture thinking to develop unique brand-promotion opportunities (plus public-relations expertise)

• Proven ability to increase readership, web traffic and community• Great packaging skills to create unique, must-read lifestyle

content, including décor, health, food, style, parenting and much more

• Tested leadership, team building and mentoring skills• Proven ability to manage budgets and maintain expense controls • Years of editing, writing, copy editing, and integrating web content• Connections with Canada’s top journalists and editors• In-depth knowledge of Canada’s media landscape• Enthusiasm and energy to handle the workload with ease

At Reader’s Digest, I

• Helped Bonnie Munday launch Best Health magazine, contributing key ideas and handling the largest share of in-book content. Phenomenal 70% sell-through on newsstand

• Helped launch www.besthealthmag.ca, adding strategic concepts such as the blog-as-newsfeed, a-z health index, slideshows and more. Site had 124,000 unique visitors in launch month.

• Help build the site from the ground up using Breeze content management system; helped to hire the web editor

At Kaboose.com, I

• Helped relaunch the parenting site (with 10 million+ impressions per month), using reddot content management system

• Conducted a media audit to determine the site’s strengths and weaknesses in relation to the competitive set

• Developed a new content strategy and format: reorganizing landing pages, highlighting community and adding must-click articles and slideshows

At Canadian Family, I

• Relaunched Canadian Family magazine to include family-tested products, style and décor

• Increased newsstand sales and subscriptions by 250% and 600% respectively.

• Oversaw the design and launch of canadianfamily.ca, working with the St. Joseph Interactive team. Maintained the site using Django and HTML.

• Leveraged canadianfamily.ca as an opportunity to create community, gathering 11,000 tipsters, testers and e-newsletter subscribers in three months alone with little to no promotion.

At Chatelaine, I

• Revamped our health coverage from traditional reporting to well-researched quizzes, do-it-now tips and smartly packaged features. These consistently scored as most read and enjoyed in our reader feedback panels

• Worked with award winning contributors such as Sarah Scott, Mark Witten and many more

• Developed and executed campaigns such as Healthiest Year Ever

• Participated in production and management meetings

• Promoted Chatelaine in television and radio interviews on stations/ shows such as EZ Rock, 680 News, Breakfast Television, CBC radio and CHTV Morning

At Chatelaine.com, I

• Managed Chatelaine.com’s integration relaunch, contributing innovative ideas such as the coverline approach and a comprehensive recipe search function

• Developed online health “centres” that increased traffic and community, including the Chatelaine Fitness Centre and the Chatelaine Weight Loss Centre

• Enhanced timeliness of site with forum throws; seeded forum threads with daily article suggestions to drive traffic to other parts of the site; repurposed forum content for the site

• Increased daily traffic with innovative seasonal content, from stop seasonal pounds to a daily “Countdown to a stress-free holiday.”

At Trillium Corporate Communications, I

• Offered strategic smarts, writing and media-relations skills and proven results to clients such as Dairy Farmers of Ontario, Bell Canada, Toronto Hydro and more

• Worked as the main account executive/client contact on Dairy Farmers of Ontario, specifically

• Attended client meetings and contributed to new-business pitches as necessary

• All of these experiences have given me a unique…

Insight into consumer & client needs

• Today’s busy consumers crave easy-to-access and easy-to-understand information that helps them make better choices, today.

• Clients need to consider new, interactive technologies to get key messages across in an already cluttered marketplace. They also need multi-platform brands with a unique target and selling proposition.

• I offer a unique blend of skills that allow me to deliver on both consumer and client needs. I would love to discuss how I could be an asset to your team or any specific project. Many thanks for your time and consideration!