list of appendixes

1

LIST OF APPENDIXES

APPENDIX 1 – PEST Analysis ............................................................................................................. 3

APPENDIX 2 – Benchmark Festivals .................................................................................................... 4

APPENDIX 3 – Porter’s 5 Forces .......................................................................................................... 8

APPENDIX 4 – SWOT Analysis ........................................................................................................... 9

APPENDIX 5 – The New Art Fest Objectives..................................................................................... 10

APPENDIX 6 – TNAF Actual Values (2016) ...................................................................................... 11

APPENDIX 7 – Activities Schedule .................................................................................................... 12

APPENDIX 8 – List of Participating Stores in TNAF 2016 ................................................................ 13

APPENDIX 9 – Marketing Mix: PLACE ............................................................................................ 15

APPENDIX 10 – Video Mapping at Ribeira das Naus ........................................................................ 17

APPENDIX 11 – Media Plan ............................................................................................................... 18

APPENDIX 12 – Marketing Mix: PRICE ............................................................................................ 20

APPENDIX 13 – Volunteers List and Tasks for Next Editions ........................................................... 22

APPENDIX 14 – The New Art Fest’s Team ........................................................................................ 25

APPENDIX 15 – Marketing Mix: PHYSICAL EVIDENCE .............................................................. 26

APPENDIX 16 – Surveys: CONCERT ................................................................................................ 28

APPENDIX 17 – Survey Results: CONCERT..................................................................................... 31

APPENDIX 18 – Surveys: SEMINAR ................................................................................................ 39

APPENDIX 19 – Survey Results: SEMINAR ..................................................................................... 42

APPENDIX 20 – Surveys: BIT STREET ............................................................................................ 49

APPENDIX 21 – Surveys: EXHIBITION ........................................................................................... 52

APPENDIX 22 – Surveys: PARTICIPATING STORES .................................................................... 55

APPENDIX 23 – Survey Results: PARTICIPATING STORES ......................................................... 57

APPENDIX 25 – Survey Results: PARTICIPATING ARTISTS ........................................................ 62

APPENDIX 26 – Feedback from participants ...................................................................................... 67

APPENDIX 27 – Production Schedule ................................................................................................ 69

APPENDIX 28 – List of Sponsors and Contribution (2016) ............................................................... 70

APPENDIX 29 – The New Art Fest KPIs ............................................................................................ 71

APPENDIX 30 – Risk Assessment Matrix .......................................................................................... 72

APPENDIX 31 – Costs and Revenues Details (2016) ......................................................................... 77



2

APPENDIX 34 – Cash Flows and NPV Details ................................................................................... 80

APPENDIX 35 – Optimistic Scenario ................................................................................................. 81

APPENDIX 36 – Pessimistic Scenario ................................................................................................ 82

APPENDIX 37 – Assumptions for Financial Analysis ........................................................................ 83

APPENDIX 38 – Eisenhower Matrix ................................................................................................... 85

3

APPENDIX 1 – PEST Analysis

Political

- Parliamentary democracy

- Government is a left coalition led by the Socialist Party

- Increased government instability risks and reservation from other EU leaders

- Ministry of Culture was extinguished in 2011 and only created again in October 2015

- 214.9M euros allocated to the cultural sector in 2017 (14% increase from 2016)

Economic

- Portuguese GDP expected to grow 1.5% during 2016, economy on a moderate recovery path since 2013

- Regained trust in the art market since the beginning of 2016

- 78% of asset managers in investment banks defend that art should be part of any investment portfolio

- Contemporary art segment auction turnover increased 1370% since 2000

- Tourism revenue in Portugal with an annual average increase of 8.9% since 2011

Social

- Aging population and fewer people entering the workforce

- One of the countries in the EU with the lowest levels of participation in cultural activities, only 6% of the population claiming to frequently participate in cultural programs

Technological

- 70% of the population over 16 years old uses a computer or the Internet

- Culture becoming more reachable due to the share and access of online content

- Investment in R&D represented only 1.3% of the country's GDP in 2014

- Among the EU countries, Portugal is ranked number 15 when it comes to the volume of investment in R&D

4

APPENDIX 2 – Benchmark Festivals

I. ARS ELECTRONICA

What is Ars electronica?

Launched in September 1979, Ars Electronica rapidly achieved a level of success that attracted worldwide attention. ART, TECHNOLOGY and SOCIETY remain the philosophy of this platform. What does Ars Electronica offers?

The (1)Festival as proving ground, the (2)Prix as competition honoring excellence, the (3)Center as a year-‘round setting for presentation & interaction, and the (4)Futurelab as in-house R&D facility extend their feelers throughout the realms of science and research, art and technology. Ars Electronica’s four divisions inspire one another and put futuristic visions to the test in a unique, creative feedback loop. It’s an integrated organism continuously reinventing itself. (1) The Festival

8th-12th September 2016 35,000 annual visitors There are conferences, lectures, workshops, exhibition projects, events, concerts,

performances, drone races/ performances, Visitor info – TICKET PRICES: http://www.aec.at/radicalatoms/en/tickets/

(2) The Prix

The Prix Ars Electronica is one of the world’s premier awards honoring creativity and innovativeness in the use of digital media. The Golden Nica statuettes are presented to each year’s winners at the Ars Electronica Festival in early September. This year, a total of 3,159 entries from 84 countries were submitted for prize consideration to the world’s most time-honored media arts competition. The categories in 2016 are Computer Animation/Film/VFX, Interactive Art +, and Digital Communities. Winners are awarded the coveted Golden Nica statuette, prize money ranging up to € 10,000 per category and an opportunity to showcase their talents at the famed Ars Electronica Festival in Linz.The submission to Prix Ars Electrionca 2017 will start in January 2017. (3) The Center

Exhibitions that focus on human beings and our environment There are guided tours, free entrance documentaries, adventures and workshops for kids

and teenagers, for families and for seniors Visitor info – TICKET PRICES: http://www.aec.at/center/en/besucherinfo/

(4) The Futurelab

Ars Electronica Futurelab focuses on the future at the nexus of art, technology and society. “In this way, we are aiming at developing contributions through methods and strategies of applied science, the results of which reveal new knowledge and experiences of societal relevance in art and science”.

http://www.aec.at/radicalatoms/en/tickets/

http://www.aec.at/prix/en/kategorien/computer-animation/

http://www.aec.at/prix/en/kategorien/interactive-art/

http://www.aec.at/prix/en/kategorien/digital-communities/

http://www.aec.at/prix/en/kategorien/digital-communities/

http://www.aec.at/center/en/besucherinfo/

5

II. DEAF – DUTCH ELECTRONIC ART FESTIVAL

What is the DEAF?

Dutch Electronic Art Festival (DEAF) is an international and interdisciplinary festival that is organized every two years. DEAF is one of the most important international festivals focusing on art and media technology, and can be regarded as a showcase for research and production of new media art. It features an extensive program addressing art, technology, science and society. What does DEAF offers?

It offers a large exhibition of artworks and installations, concerts, performances, seminars, workshops and an academic symposium. DEAF 2014 – Tickes and activities

·

Passes Price

Heavy User Pass 15€

Your Evening @ DEAF

Thursday 22 May 25€

Friday 23 May 35€

Saturday 24 May 35€

Activities Price With Discount

Main Exhibition 10€ 6,5€

Keynotes 25€ 15€

Seminars 15€ 10€

Working Sessions 15€ 10€

DEAF Anniversary Party 10€ -

Performances 5€

DEAF Cinema 5€

Makers' Space: Extended Senses Lab 55€ 35€

Makers' Space: Drones Design 10€ -

Free entrance activities

Exhibition - Blueprints for the Unknown

Exhibition - In Progress

Drones Demonstrations and Presentations

Exhibition of results of Makers’ Space: Extended Senses Lab

Makers' Space - Superglue: Reshaping the web

Feed the scene: Today's Breakfast & TV Lunch

https://deaf.stager.nl/web/tickets/15706

http://deaf.nl/news/special-offer-your-evening-deaf-discount-pass




http://deaf.nl/PROGRAMME/events/EN%20DEAF2014%20EXHIBITION%20May%2021-June%209

http://deaf.nl/PROGRAMME/events/forum-programme-21-24-may

http://deaf.nl/PROGRAMME/events/deaf-2014-seminars

http://deaf.nl/PROGRAMME/events/forum-working-sessions-22-24-may

http://deaf.nl/PROGRAMME/events/closing-night

http://deaf.nl/PROGRAMME/events/performances-22-24-may

http://deaf.nl/PROGRAMME/events/we2019re-caught-in-a-trap-i-can2019t-walk-out-because-i-love-you-too-much-baby-curated-by-peter-taylor

http://deaf.nl/PROGRAMME/events/extended-senses-lab-fiber

http://deaf.nl/PROGRAMME/events/makers-space-drones-design

http://deaf.nl/PROGRAMME/events/BLUE%20PRINTS%20FOR%20THE%20UNKNOWN%20V2_

http://deaf.nl/PROGRAMME/events/exhibition-in-progress-21-24-may

http://deaf.nl/PROGRAMME/events/drones-presentations-demonstrations

http://deaf.nl/PROGRAMME/events/extended-senses-lab-fiber

http://deaf.nl/PROGRAMME/events/feed-the-scene-todays-breakfast-22-24-may

http://deaf.nl/PROGRAMME/events/tv-lunch

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III. SÓNAR

What is Sónar?

Positioned at the cutting edge of the electronic music landscape and it's interactions with digital culture, Sónar is able to unite established artists with emerging talent, in all areas of musical and audiovisual production. Since 2002 Sónar has organized more than 50 events in many different parts of the world. The next edition of the festival will be during 15, 16 and 17 of June in Barcelona (24th Edition). What does Sónar offer? Sónar Barcelona's activities are divided into two main locations: 1) Sónar by Day: located in Fira Montjuïc and hosts concerts and dj's, showcases and Sónar+D – the international congress focused on the digital creative industries and dedicated to creating professional, business and networking opportunities; 2) Sónar by Night: located at the Fira Gran Via de L'Hospitale, hosts live shows and DJ sets from the biggest names in international music.

Tickets Price

SónarPass 165€

Entrance to Sónar by Day (15th, 16th & 17th June), Sónar by Night (16th & 17th June) and a selection of activities at Sónar+D.

SónarPassVip 250€

Entrance to Sónar by Day (15th, 16th & 17th June), Sónar by Night (16th & 17th June) and a selection of activities at Sónar+D.

SónarPassVIP benefits: Exclusive and fast access to the Sónar by Day and Sónar by Night Venues Access to the Sónar by Day VIP Area Access to the Sónar by Night VIP Areas Special access to an insider view of the shows both in the SonarClub and SonarPub VIP areas, plus to a walkway linking both Free VIP bus from Sónar by Day to Sónar by Night Free VIP bus from Sónar by Night to Pl. Espanya and Pl. Catalunya Exclusive bar and restaurant services in both venues Free cloakrooms Free wifi access in the VIP areas

DelegatePass 215€

Delegate Pass Benefits: Full access to all Sónar+D activities Full access to all concerts of Sónar. Full access to VIP/Pro areas of Sónar+D and Sónar. Networking Tool to connect directly with 5.000 Delegates. Free Shuttle Bus services between Sónar by Day and Sónar by Night. Free Internet, Cloackroom and Mobile Phone charging stations. Exclusive Sónar 2017 Bag.



7

IV. MADATAC, Madrid What is MADATAC?

With the goal to provide a laboratory where artists can present their most recent creations to the entire community, MADATAC is an international platform committed to education and free access. Focused on the use of new technologies on audio-visual arts, the festival aims to discover and support this type of art and its artists, by building global bridges between them, the audiences and organizations dedicated to the matter.

What does MADATAC offer?

The festival takes place in Madrid, part of it in CentroCentro where there are several

activities – workshops, exhibitions, a symposium, etc. - to show the works of several different artists from different countries, all for free, and the other part of it in Circulo de Bellas Artes, where there will be concerts with a ticket price of 15€. How is the selection of the artist done?

The selection of the artist that participates is based on an open call, where every artist

interested in participating in the festival can apply. Videoart and New media audio-visual art open call has no restrictions and the selection of the artists will be based on several criteria, valuing mostly the innovation, risk taken and experimentation of the works submitted.

The selected artist will not only see their works exhibited in the festival, but will also be running to win one of the five awards MADATAC has to offer – best video, most innovative installation, most promising video artist, best visual-aural interaction and special jury award. The awards can be for instance in the form of money, fellowships and participation in other initiatives MADATAC carries in other international festivals.

8

APPENDIX 3 – Porter’s 5 Forces

Industry Rivalry

Medium

Few festivals of this kind, unexplored market, different

time frames

Bargaining Power of Buyers

High

Highly competitive environment; many choices

for consumers; minimal switching costs; success

depends on having audience; not many art

collectors in Portugal

Threat of Substitutes

Low

No other festival happening in the same time frame as

The New Art Fest; Differentiating factor;

Available to a much broader audience.

Threat of New Entrants

Medium

Not many barriers to entry; Not a dominant player or

known brand in the market yet; Initial investment;

Networking and relationships with artists

and art collectors.

Bargaining Power of Suppliers

High

Very Specialized; Not many artists producing New

Media Art; Trustful technitians from the technological field.

9

APPENDIX 4 – SWOT Analysis

• Presence in Web Summit

• Festival Location

• Innovative program - Occupy important niche in the community

• Specific focus (new media art) - coherence, individual identity

• Good quality of infrastructures

• Variety of activities and of locations - reach more people

• Ocupart behind the organization with a lot of contacts in the area

S

• Dependence on powerful stakeholders

• Not enough staff

• Lack of specialized IT collaborator

• Lack of experience when organizing festivals

• Few sources of revenue

• Small number of activities

W

• Technological developments (constantly innovate the offer)

• Increased usage and dependence on technology

• Recovery of the economy

• Web Summit in Portugal between 2016-2018

• New and unexplored niche in the art world

• Increased tourism flux to Lisbon

O•Bad weather

•Risk of financial failure

•Very dependent on disposable income - non essential service

•Anti social/wrong behaviour of attendees

•Existence of other festivals or events in the same time frame

•Technology issues

•Lack of interested buyers

•High dependence on sponsors

•Lower than expected attendance

•Artists failing to deliver the artwork on time or lack of quality

T

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APPENDIX 5 – The New Art Fest Objectives

Objective 2016 2017 2018

Number of artists 20 50 55

Number of artworks exhibited 30 80 90

Percentage of foreign artists 40% 48% 50%

Percentage of total costs covered by sponsorship

85% 100% 110%

Number of artworks sold N.A. 5 10

Number of Portuguese articles written about the festival

45 100 120

Number of foreign articles written about the festival

5 7 15

Satisfaction level of participants 3.5 3.85 4

Total number of participants 19388 32902 38747

Number of participants in the exhibition 1000 1450 1650

Number of attendees to the concert 120 150 180

Number of attendees to the seminar 50 80 100

Number of attendees to the bit street 9 968 14 952 17 444

Number of attendees to the pixel night 250 5 505 6 566

Number of attendees to the Web Summit’s stand

8000 10 610 11672

Number of attendees to the short film event - 100 120

Number of attendees to the guided tours - 60 105

Number of attendees to the artist talks - - 30

Number of attendees to the workshops - - 80

Number of attendees to the video mapping - - 800

Number of festival activities 7 8 11

Number of participating stores 7 15 20

Number of repeated visitors - 8% 15%

Percentage of foreign visitors 30% 33% 38%

Number of art fairs to visit - - 2

11

APPENDIX 6 – TNAF Actual Values (2016)

Objectives Results 2016

Number of artists 44

Number of artworks exhibited 60

Percentage of foreign artists 46%

Percentage of total costs covered by sponsorship

100%

Number of artworks sold N.A.

Number of Portuguese articles written about the festival

65

Number of foreign articles written about the festival

0

Satisfaction level of participants -

Total number of participants -

Number of participants in the exhibition

-

Number of attendees to the concert 100

Number of attendees to the seminar 30

Number of attendees to the bit street

-

Number of attendees to the pixel night

-

Number of attendees to the Web Summit’s stand

-

Number of festival activities 7

Number of participating stores 7

Percentage of foreign visitors -

12

APPENDIX 7 – Activities Schedule

13

APPENDIX 8 – List of Participating Stores in TNAF 2016

STORE WINDOW

Diesel Praça Luís de Camões, 30

Vista Alegre Largo do Chiado, 20

Fabrica Features Rua Garrett, 83

Livraria Sá da Costa Rua Garrett, 100-102

14

Sérvulo Correia & Associados Rua Garrett, 64

Tous Rua Garrett, 50-52

Perfumes e Compania Rua do Carmo, 19

15

APPENDIX 9 – Marketing Mix: PLACE

17

APPENDIX 10 – Video Mapping at Ribeira das Naus

18

APPENDIX 11 – Media Plan

20

APPENDIX 12 – Marketing Mix: PRICE

22

APPENDIX 13 – Volunteers List and Tasks for Next Editions

EXHIBITION (BENDING AND CONTINUUM)

Number of volunteers: 4

Schedule: Two shifts per day, from 10h to 14h and from 14h to 18h during the entire festival (7 days).

Two volunteers will work one shift per day during 3 days and two volunteers will work one shift per

day during 4 days.

Tasks: Look over the artworks; Provide information to the visitors about the artworks or the festival;

Tell visitors if they are behaving incorrectly (e.g. being too close to the artworks); Restack the flyers

so that they are always available; Go to the shopping windows in Chiado to make sure all the

equipment to display the artworks is working correctly; Do feedback surveys to the attendees; Ask

for participants’ emails.

CONCERT


Schedule: One shift on the concert night, from 21h to 01h

Tasks: Control the entry of ticket holders; Take care of the backstage artist logistics (e.g. food for

the artists); Do feedback surveys to the attendees; Help in the general production effort; Ask for

participants’ emails.

OPENING AND VIP OPENING


Schedule: One shift in the opening day, starting with the VIP Opening and then the general opening,

from 17h to 22h

Tasks: Different volunteer teams will have to be created for different tasks. Control the entry of

ticket holders and greet the attendees; Serve wine to attendees; Do feedback surveys to the

attendees; Distribute food among guests; Look after the artworks; Make sure the audience is

behaving appropriately; Help in general production logistics; Ask for participants’ emails;

Special Qualifications: Intermediate knowledge of English; Clean and presentable look.

GUIDED TOURS

Number of volunteers: 1 in 2017 and 2 in 2018

Schedule: Each volunteer will work 4 shifts in 4 different days, doing a guided tour on each day, with

the approximate length of 45min each

Tasks: Conduct the guided tours of the exhibition and shopping windows; Provide the attendees all

the necessary information and answer questions; Promote the rest of the festival’s activities; Make

sure the participants are safe during the tour; Ask for participants’ emails; Do feedback surveys to

participants.

23

Special Qualifications: Advanced knowledge of English or other foreign languages. Art-related or

history background. Good communicator. Clean and presentable look. Interviews should be

conducted in order to better assess the candidates and choose the tour guide.

WORKSHOP


Schedule: Each volunteer will work on each of the workshop days, between 13h and 19h

Tasks: Control the entry of attendees; Ask for participant’s emails; Do the feedback survey; Provide

information regarding the festival; Help in general production tasks; Provide simple IT assistance to

the speaker (e.g. the projector is not working).

Special Qualifications: Intermediate knowledge of English. Preference given to those from an art-

related background.

SEMINAR


Schedule: Each volunteer will work on each of the seminar days, between 13h and 19h



the speaker (e.g. the projector is not working).


related background.

ARTIST TALKS


Schedule: The volunteer will work during the artist talk evening, between 17h and 21h



the speaker (e.g. the projector is not working)


related background.

PIXEL NIGHT


Schedule: Both volunteers will work one shift during the Pixel Night, from 17h to 21h

Tasks: Control the entry of attendees; Ask for participant’s emails; Do the feedback survey; Help in

general production tasks;

Special Qualifications: Advanced knowledge of English. Preference should be given to those with

knowledge of more foreign languages.

24

WEB SUMMIT


Schedule: Each volunteer will work a shift of one and a half day during the Web Summit. The

schedule for the day shift is from 10h to 17h and the shifts for the half day are between 10h and

13h30 and from 13h30 to 17h

Tasks: Provide information regarding the artwork, the festival and Art Summit; Re stack the flyers

that should be always available; Look over the artwork;

Special Qualifications: Advanced knowledge of English. Preference should be given to those with

knowledge of more foreign languages.

Total Number of Volunteers: 20 in 2017 and 21 in 2018

All volunteers will receive a daily stipend of 10 euros to cover food and transportation. Also, all

volunteers will receive a certificate from Ocupart and Chiado 8, stating the role they played in the

festival and the hours of volunteering they did. Volunteers also get a ticket to the concert.

25

APPENDIX 14 – The New Art Fest’s Team

Ocupart(Management) -

Teresa Boieiro & Luísa Moreira

Marketing Assistant Video EditorProduction Assistants

(2 People)

Art Director/Curator -António Cerveira

Pinto

Communications

Agency

Transportation

Services

Set-Up and Sound &

Image Assistants

Photographers

Core Team

Subcontracted positions

Volunteers

20 positions in nine

different areas

New Positions

from 2017

IT Technician

Sponsorship

Manager

26

APPENDIX 15 – Marketing Mix: PHYSICAL EVIDENCE

Festival Logo

Festival Poster outside MUNHAC

Ocupart Logo Festival Logo featuring artwork

Detail of festival logo on window

27

The New Art Fest booth on Web Summit

Detail of The New Art Fest booth on Web Summit

28

APPENDIX 16 – Surveys: CONCERT

PART I: PARTICIPATION IN THE FESTIVAL

1. How did you know this initiative was taking place right now? [Como teve conhecimento desta

iniciativa?]

Friends/family recommendation [Recomendação de amigos/familiares]

Outdoor posters [Cartazes de rua]

Internet (Facebook, company’s website,…) [Internet (facebook, website da empresa]

Cultural agendas [Agenda cultural]

Advertising (TV, radio, flyers, magazines,…) [Publicidade (TV, radio, panfletos, revistas]

TOMI smart signage display [Painéis electrónicos TOMI]

Other [Outro]

2. Do you know the company OCUPART? [Conhece a empresa OCUPART?]

Yes [Sim]

No [Não]

3. Do you know what The New Art Fest is? [Sabe o que é o The New Art Fest?]

Yes [Sim]

No [Não]

PART II: MOTIVATIONS, EXPECTATIONS, SATISFACTION & LOYALTY

4. What was the reason that led you to participate in this initiative/festival? [Qual foi a razão que o levou a participar neste festival/iniciativa?]

I am interested in this subject [interesso-me pelo tema]

It is free [é grátis]

I came with friends/family [vim com amigos/família]

Business reasons (buy art, looking for partnerships) [razões de negócios (comprar arte, à procura de

parcerias)]

I usually participate in similar events [costumo participar em eventos deste género]

To have fun and be around people [para me divertir e socializar]

To have a different day than usual [para ter um dia diferente do costume]

Because it is new [por ser novidade]

To meet new artists/ other types of art [para conhecer novos artistas/novas formas de arte]

Other [outro]: ______________________________

5. Do you think the ticket price is reasonable? [Acha o preço do bilhete razoável?]

Yes [Sim]

No [Não]

6. Would you be willing to pay a little more? [Estaria disposto a pagar mais?]

Yes [Sim] How much? [Quanto?] ___________________

No [Não]

29

7. Was this initiative in accordance to your expectations? [Esta iniciativa esteve de acordo com as suas

expectativas?]

Yes [Sim]

No [Não]

8. Are you aware of other initiatives from this festival? [Tem conhecimento de outras iniciativas deste

festival?]

Yes [Sim] Which one(s)? [Quais?] ________________________________________

No [Não]

9. Did you participate or do you intend to participate in any of them?[Já participou ou vai participar em

alguma?]


No [Não]

10. What other initiatives would you like to see on the festival? What do you think could be improved? [Que outras iniciativas gostaria de ver no festival? O que acha que podia ser melhorado?]

_________________________________________________________________________________

_______________________________________________

11. Would you be willing to participate again next year? [Gostaria de participar neste festival para o ano?]

Yes [Sim]

No [Não] Why? [Porquê?] ________________________________________

12. Would you recommend this festival to your friends and family? [Recomendaria este festival?]

Yes [Sim]

No [Não] Why? [Porquê?] ________________________________________

13. Please evaluate the following aspects according to your satisfaction level (1 being very dissatisfied

and 5 being very satisfied) [Por favor avalie o quão satisfeito está com os seguintes aspectos relacionados com o festival]

Marketing [Divulgação do festival] __________

Program [Programa] __________

Location [Localização] __________

Accessibility & Parking [Acessibilidade e Estacionamento] __________

Staff [Staff] __________

Networking Opportunities [Oportunidades de Networking] __________

Artwork Quality [Qualidade das obras] __________

14. Please indicate your satisfaction level, on a scale of 1 to 5. [Por favor indique o seu grau de satisfação

geral numa escala de 1 a 5]

1 2 3 4 5

30

PART III: THE RESPONDENT

15. Do you usually buy art? What is the maximum amount that you usually spend? [Costuma comprar

arte?]

Yes [Sim] How much? [Até quanto costuma gastar?] ___________________

No [Não]

16. Gender [género] 17. Age [idade] ________ 18. Nationality [nacionalidade]:

________________________

Female [feminino]

Male [masculino]

19. Occupation [ocupação]

Self-employed [trabalhador por conta própria] In which area? [Em que área?] ___________

Employed by third parties [trabalhador por conta de outrem] In which area? [Em que área?]

__________

Unemployed [desempregado]

Retired [reformado]

Student [estudante] In which area? [Em que área?] ___________

31

APPENDIX 17 – Survey Results: CONCERT

PART I – PARTICIPATION IN THE FESTIVAL

32

PART II – MOTIVATIONS, EXPECTATIONS AND SATISFACTION

34

[OPEN QUESTION] If your answer to the previous question was yes, which one(s)?

1. Museum and shops

2. Bit Street

3. Shops and museum

[OPEN QUESTION] If your answer to the previous question was yes, which one(s)?

“Bit Street”

“All”

[OPEN QUESTION] What other initiatives would you like to see on the festival? What do you

think could be improved?

“Quality of the performance”

“The communication of the initiatives”

“More live coding concerts”

“More spots”

“More art”

“More free projects”

35

[OPEN QUESTION] If your answer to the previous question was no, why not?

“Quality of the performance”

[OPEN QUESTION] If your answer to the previous question was no, why not?

“I still don’t know the festival well enough”

36

Part III – THE RESPONDENT

37

[OPEN QUESTION] If your answer to the previous question was yes, how much do you usually

spend?

“500€”

“300€”

“300€”

“10€”

“1000€”

[OPEN QUESTION] Age

[20-25]: 10

[26-30]: 6

[31-35]: 2

[36-40]: 4

[41-45]: 1

[46-50]: 1

[51-55]: 2

[OPEN QUESTION] Nationality

“Portuguese”: 19

“Spanish”: 1

“German”: 2

“Austrian”: 1

“Brazilian”: 2

“Italian”: 1

38

[OPEN QUESTION] If you answered self-employed, employed by third parties or student to

the previous question, what general area do you study or work in?

Art & Culture: 4

Research & Technology: 5

Marketing & Management: 4

Social Sciences: 3

Health & Sciences: 3

Others: 5

39

APPENDIX 18 – Surveys: SEMINAR



iniciativa?]



Internet (Facebook, company’s website,…) [Internet (facebook, website da empresa]


Advertising (TV, radio, flyers, magazines,…) [Publicidade (TV, radio, panfletos, revistas]


Other [Outro]


Yes [Sim]

No [Não]


Yes [Sim]

No [Não]

4. Have you ever been in a festival/other events similar to this one? [Já alguma vez tinha participado em um festival, ou outros eventos/iniciativas similares a este?]


No [Não]






Business reasons (buy art, looking for partnerships) [razões de negócios (comprar arte,

à procura de parcerias)]





To meet new artists/ other types of art [para conhecer novos artistas/novas formas de

arte]

Other [outro]: ______________________________

40

6. Was this initiative in accordance to your expectations? [Esta iniciativa esteve de acordo com as

suas expectativas?]

Yes [Sim]

No [Não]

7. Are you aware of other initiatives from this festival? [Tem conhecimento de outras iniciativas

deste festival?]


No [Não]

8. Did you participate or do you intend to participate in any of them?[Já participou ou vai participar

em alguma delas?]


No [Não]

9. What other initiatives would you like to see on the festival? What do you think could be

improved? [Que outras iniciativas gostaria de ver no festival? O que acha que podia ser melhorado?]

______________________________________________________________________________

10. Would you be willing to participate again next year? [Gostaria estar presente neste festival para

o ano?]

Yes [Sim]

No [Não] Why? [Porquê?] ________________________________________

11. Would you recommend this festival to your friends and family? [Recomendaria este festival a

amigos e familiares?]

Yes [Sim]

No [Não] Why? [Porquê?] ________________________________________

12. Please evaluate the following aspects according to your satisfaction level (1 being very

dissatisfied and 5 being very satisfied) [Por favor avalie o quão satisfeito está com os seguintes aspectos relacionados com o festival]








13. Please indicate your satisfaction level, on a scale of 1 to 5. [Por favor indique o seu grau de

satisfação geral numa escala de 1 a 5]

1 2 3 4 5

41


14. Do you usually buy art? What is the maximum amount that you usually spend? [Costuma

comprar arte?]


No [Não]


________________________

Female [feminino]

Male [masculino]


Self-employed [trabalhador por conta própria] In which area? [Em que área?]

___________

Employed by third parties [trabalhador por conta de outrem] In which area? [Em

que área?] __________


Retired [reformado]


42

APPENDIX 19 – Survey Results: SEMINAR

PART I – PARTICIPATION IN THE FESTIVAL

43

[OPEN QUESTION]: If your answer to the previous question was “Yes”, which one(s)?

1. In Shadow

2. PLUNC

3. Inside Out

4. Media Lab FAV/UFG (Brasil)

5. Lumina

PART II – MOTIVATIONS, EXPECTATIONS AND SATISFACTION

44


1. Bit Street (three people mentioned this)

2. Workshop

3. Live Coding


1. Workshop

2. Exhibition

3. Live Coding

4. Bit Street

[OPEN QUESTION] What other initiatives would you like to see on the festival? What do you

think could be improved?

“Having an Open Call so that new artists can show their work and also academic projects”

“Having practical workshops about the techniques and technologies that were used”

“Artist talks, more performances, workshops, commissions, awards”

“Expansion to another areas of the city”

45

“Website with more diverse information”

[OPEN QUESTION] Why would you like to participate again?

“Because I do research in this area”

“I hope I can learn even more about art and technology”

“Because due to this event my interest for this area increased a lot”

[OPEN QUESTION] Why would you recommend the festival to friends and family?

“Because it is interesting for everyone”

“Because people can get to know contemporary art”

“Because people can learn about art and technology”

“Because it has important debates and discussions”

46

Part III – THE RESPONDENT

[OPEN QUESTION] If your answer to the previous question was yes, how much do you usually

spend?

“500€”

“100-200€”

“400-800€”

47

[OPEN QUESTION] Age

[20-25]: 2

[26-30]:

[31-35]:

[36-40]: 4

[41-45]:

[46-50]: 2

[51-55]:

[55+]: 2

[OPEN QUESTION] Nationality

“Portuguese”: 6

“Brazilian”: 4

48

[OPEN QUESTION] If you answered self-employed, employed by third parties or student to

the previous question, what general area do you study or work in?

Art & Culture: 4

Research & Technology: 5

49

APPENDIX 20 – Surveys: BIT STREET



iniciativa?]



Internet (Facebook, company’s website,…) [Internet (facebook, website da

empresa]


Advertising (TV, radio, flyers, magazines,…) [Publicidade (TV, radio, panfletos,

revistas]


Other [Outro]


Yes [Sim]

No [Não]


Yes [Sim]

No [Não]

4. Have you ever been in a festival/other events similar to this one? [Já alguma vez tinha participado em um festival, ou outros eventos/iniciativas similares a este?]

Yes [Sim] Which one(s)? [Quais?]

________________________________________

No [Não]






Business reasons (buy art, looking for partnerships) [razões de negócios (comprar

arte, à procura de parcerias)]





To meet new artists/ other types of art [para conhecer novos artistas/formas de

arte]

Other [outro]: ______________________________

50

6. Did you come here on purpose to see the exhibits or were you simply walking by when

you noticed it? [Veio aqui de propósito ver as obras, ou estava apenas de passagem quando reparou nelas?]

On purpose [De propósito]

Walking by [De passagem]

7. Was this initiative in accordance to your expectations? [Esta iniciativa esteve de acordo

com as suas expectativas?]

Yes [Sim]

No [Não]

8. Do you have knowledge of other initiatives from this festival? [Tem conhecimento de outras

iniciativas deste festival?]


________________________________________

No [Não]

9. Did you participate or do you intend to participate in any of them?[Já participou ou vai

participar em alguma delas?]


________________________________________

No [Não]



______________________________________________________________________________

11. Would you be willing to participate again next year? [Gostaria estar presente neste festival

para o ano?]

Yes [Sim]

No [Não] Why? [Porquê?] ________________________________________

12. Would you recommend this festival to your friends and family? [Recomendaria este

festival a amigos e familiares?]

Yes [Sim]

No [Não] Why? [Porquê?] ________________________________________


dissatisfied and 5 being very satisfied) [Por favor avalie o quão satisfeito está com os seguintes aspetos relacionados com o festival]








51



1 2 3 4 5



comprar arte?]


No [Não]

16. Gender [género] 17. Age [idade] ________ 18. Nationality [nacionalidade]: ________________________

Female [feminino]

Male [masculino]



___________

Employed by third parties [trabalhador por conta de outrem] In which area?

[Em que área?] __________


Retired [reformado]


52

APPENDIX 21 – Surveys: EXHIBITION



iniciativa?]



Internet (Facebook, company’s website,…) [Internet (facebook, website da

empresa]


Advertising (TV, radio, flyers, magazines,…) [Publicidade (TV, radio, panfletos,

revistas]


Other [Outro]


Yes [Sim]

No [Não]


Yes [Sim]

No [Não]

4. Have you ever been in a festival/other events similar to this one? [Já alguma vez tinha participado num festival, ou outros eventos/iniciativas similar a este?]


________________________________________

No [Não]






Business reasons (buy art, looking for partnerships) [razões de negócios (comprar

arte, à procura de parcerias)]





To get to know new artists/ other types of art [para conhecer novos artistas/formas

de arte]

Other [outro]: ______________________________

53

6. Would you be willing to pay something to see this exhibition? [Estaria disposto a pagar por

esta exposição?]

Yes [Sim] How much? [Quanto?] ______________

No [Não]

7. Was this initiative in accordance to your expectations? [Esta iniciativa esteve de acordo

com as suas expectativas?]

Yes [Sim]

No [Não]

8. Are you aware of other initiatives from this festival? [Tem conhecimento de outras iniciativas

deste festival?]


________________________________________

No [Não]

9. Did you participate or do you intend to participate in any of them? [Já participou ou vai

participar em alguma delas?]


________________________________________

No [Não]



______________________________________________________________________________

11. Would you be willing to participate again next year? [Gostaria estar presente neste festival

para o ano?]

Yes [Sim]

No [Não] Why? [Porquê?] ________________________________________

12. Would you recommend this festival to your friends and family? [Recomendaria este

festival a amigos e familiares?]

Yes [Sim]

No [Não] Why? [Porquê?] ________________________________________


dissatisfied and 5 being very satisfied) [Por favor avalie o quão satisfeito está com os seguintes aspetos relacionados com o festival]








54



1 2 3 4 5



comprar arte?]


No [Não]


________________________

Female [feminino]

Male [masculino]



______________________


[Em que área?] __________


Retired [reformado]

Student [estudante] In which area? [Em que área?] _______________________

55

APPENDIX 22 – Surveys: PARTICIPATING STORES

1. Please indicate how you would classify your overall satisfaction level with your participation

in The New Art Fest, on a scale of 1 to 5 (1 being very dissatisfied and 5 being very satisfied).

[Como classificaria a sua satisfação geral com a sua participação no evento?]

1 2 3 4 5

2. Do you consider that your store benefited from participating in the festival? [ Considera que a sua loja beneficiou com a participação no festival? ]

Yes [Sim]

No [Não]

3. If you answered yes to the question above, in what ways did the store benefit? [Se respondeu Sim à questão anterior, de que forma beneficiou a loja?]

More people purchasing items [Mais pessoas a fazer compras]

More people coming into the store [Mais pessoas a entrar na loja]

More people stopping by the window [Mais pessoas a parar na montra]

Better brand image and brand awareness [Melhorou a imagem e divulgação da

marca]

Other ___________________________ [Outro]

4. Would you like to take part in this event again? [Gostaria de voltar a participar neste evento?]

Yes [Sim]

No [Não]

5. In the future, would you be willing to pay to participate in the festival? [Estaria disposto a pagar algum montante para a sua loja estar incluída no festival de novo?]

Yes [Sim] How much? [Se sim, até quanto?]_____________________

No [Não]

6. Did you feel there were people coming inside the store asking for information regarding

the festival or the artwork? [Sentiu que pessoas entraram na sua loja à procura de informações sobre a obra de arte ou o

festival? ]

Yes [Sim]

No [Não]

7. If you answered Yes to the previous question, what kind of information were they looking

for? [Se respondeu Sim à pergunta anterior, que tipo de informação procuravam as pessoas?]

Artwork price [Preço da obra]

Where or how they could buy the artwork [Onde e/ou como adquirir a obra]

General information about the festival [Sobre o festival]

Information about the artist [Sobre o artista]

Information about the artwork’s medium/material/technique [Sobre o suporte,

material ou técnica da obra de arte]

Other _______________________ [Outro]

56

8. Did you feel you had the necessary resources/knowledge to give the information that

was being requested? [Sentiu que possuía os recursos/conhecimento necessário para fornecer as informações pedidas?]

Yes [Sim]

No [Não]

9. How would you classify in a scale from 1 to 5 the support you had from the production

company (Ocupart) before and during your participation in the festival? [Como classificaria o apoio que obteve antes e durante a sua participação no festival por parte

da empresa organizadora? (Numa escala de 1 a 5 em que 1 é nenhum apoio e 5 é excelente

apoio]

1 2 3 4 5

10. What do you feel can be improved? [O que sente que pode ser melhorado?]

_____________________________________________________________________________________

57

APPENDIX 23 – Survey Results: PARTICIPATING STORES

60

APPENDIX 24 – Surveys: PARTICIPATING ARTISTS

PART I - PARTICIPATION IN THE FESTIVAL

1. Please indicate how you would classify your overall satisfaction level with your participation

in The New Art Fest, on a scale of 1 to 5 (1 being very dissatisfied and 5 being very satisfied).

[Como classificaria a sua satisfação geral com a sua participação no evento?]

1 2 3 4 5

2. Would you like participate in this event again? [Gostaria de voltar a participar neste evento?]

Yes [Sim]

No [Não]

3. How would you classify in a scale from 1 to 5 the support you had from the production

company (Ocupart) before and during your participation in the festival? [Como classificaria o apoio que obteve antes e durante a sua participação no festival por parte

da empresa organizadora? (Numa escala de 1 a 5 em que 1 é nenhum apoio e 5 é excelente

apoio]

1 2 3 4 5

4. In the future, would you be willing to pay to participate in the festival? [Estaria disposto a pagar algum montante de forma a participar no festival novamente?]

Yes [Sim] How much? [Se sim, até quanto?]_____________________

No [Não]

5. In professional terms, do you consider that you benefited from participating in the

festival? [Em termos profissionais, considera que beneficiou com a sua participação no festval? ]

Yes [Sim]

No [Não]

6. If you answered yes to the question above, in what ways did you benefit? [Se respondeu Sim à questão anterior, de que forma foi beneficiado?]

Partnerships with other artists [Parcerias com outros artistas]

Partnerships with technological companies [Parcerias com empresas tecnológicas]

The work of others artists served as an inspiration [Foi inspirado pelo trabalho de

outros artistas]

Recognition among other artists/ Creative industry [Reconhcimento perante outros

artistas/ Indústria creativa]

Oportunity to expose your work [Oportunidade de expor o seu trabalho]

7. What was your expectation in terms of number of artworks sold? [ Qual era a sua expectativa em termos de número de obras de arte vendidas?]

_________________________________________________________________________________

8. Were these expectations accomplished?

61

[Essas expectativas foram cumpridas?]

Yes [Sim]

No [Não]

9. Have you ever participated in a similar event to this here in Portugal? [Já participou em algum evento deste género em Portugal?]

Yes [Sim] Which one? [Se sim, qual?]_____________________

No [Não]

10. Please indicate how you would classify your overall satisfaction level regarding the

festival logistics and infrastructures, including the (des) installation of you artwork, on a

scale of 1 to 5 (1 being very dissatisfied and 5 being very satisfied). [Como classificaria a sua satisfação geral com a logística e infraestruturas do festival, incluindo a

montagem e desmontagem das obras?]

1 2 3 4 5

11. What do you feel can be improved? [O que sente que pode ser melhorado?]

_________________________________________________________________________________

PART II - THE RESPONDENT

1. Gender [género]

Female [feminino]

Male [masculino]

2. Age [idade] ____________________________

3. Are you a full-time artist? [É artista a tempo inteiro?]

Yes [sim]

No [não]

4. If you answered “No” to the previous question, what is your occupation? [Se respondeu “Não” à questão anterior, qual é a sua ocupação?]


[Em que área?] _______________________


5. Nationality [nacionalidade]: __________________________

62

APPENDIX 25 – Survey Results: PARTICIPATING ARTISTS

63

[OPEN QUESTION] What was your expectation in terms of number of artworks sold?

Every respondent said that they did not have any expectations.

64

[OPEN QUESTION] If yes, in which ones?

“InShadow”

“Fuso”

“Prémio Jovens Criadores do Grupo Artes e Ideias”

[OPE QUESTION] What do you feel can be improved?

“Illumination”

“Duration of the festival. Involvement with the Academy (research)”

“I feel that there are some things that can be improved by hiring to full-time technician

to help artists with equipment technicalities”

“Everything”

“Greater support through sponsorships, so there is some pay for the participants.

Digital art, by its very nature, is hardly salable”.

65

[OPEN QUESTION] Age:

35, 38, 42, 43, 44, 49, 61

66

[OPEN QUESTION] Employed by third parties:

Investigator

University Professor

Art director

Designer

Illustrator

67

APPENDIX 26 – Feedback from participants

“Hi Teresa and Luisa,

Congratulations for the wonderful work.

Emanuel.”

“Hello Teresa and Luisa, Thanks for the invitation and for all your work during the festival, it was a pleasure to have participated! You can count on me for future events and collaborations.” “Many congratulations, my dear ones! It happened and successfully, thanks to your great effort. I share the joy of this adventure and wish many more and better ones! Many kisses and misses Your friend, Adelaide.” “Dear Teresa & Luisa,

Thank you ever so much for your email! I am delighted that you got to meet and network

with so many people at the event and that Web Summit was a success for you! It’s always

lovely to hear this type of feedback. As for being a part of the event next year, I do not see

why this cannot happen again. We will certainly keep you in mind for a location on the show

floor, when the time comes to the drawing of same.

Next time we are over then for sure we’ll be in touch as it would be great to meet up when things are far less hectic! It is not likely to be this side of Christmas though. Therefore, for the time being please have a wonderful Christmas and we’ll be in touch come the New Year. Kindest regards, Kerry”

“Good afternoon Luisa & Teresa, We thank you. It was a privilege to receive The New Art Fest in our storefront. Despite the technical problems, it was a success. We are waiting for your proposal next year. Regards, Fabrica Features.”

“Dear Luisa and Teresa, Thank you very much for your message. It was a pleasure and an honor for us to collaborate with you at the New Art Fest. We were able to witness your tenacity in overcoming all the obstacles and difficulties and to check the excellent final result of the festival.” There are certainly lessons to be learned from this first edition - by way of example the screen in our showcase was smaller than the ideal size. But congratulations and count on us for future editions. Paulo Câmara.” [Sérvulo & Associados | Sociedade de Advogados, SP, RL]

68

“Thank you Luisa, Teresa and the Ocupart team, The New Art Fest was a breath of fresh air and a triumph! Thoroughly enjoyable. Keep in touch. Abraços, Jared and Sofia” “Dear Teresa and Luisa, It was also an honor for us to collaborate with you. What they do has quality and is an excellent initiative so you can count on us always. The storefront looks great! We have to do more. Greetings, Nuno Barra” [Vista Alegre]

“Hello Teresa and Luisa, We are happy that everything has gone well and that our contribution has been important to your success. Continuation of good work! Best regards, Ana Loureiro” [RTP] “Good morning, Luisa, Teresa and the rest of the team, Congratulations for the initiative. It was a pleasure to be part of this first edition of Art Fest. Many more issues! Congratulations to all the participants. Best regards, Rita Terenas”.

69

APPENDIX 27 – Production Schedule

*Communication Person: whole year

Production person: 4 months

IT person: 6 months

*

70

APPENDIX 28 – List of Sponsors and Contribution (2016)

Name Description Value

BMS – Brand, Mind and Strategy

Design and implementation of the festival’s communications plan

15 000 €

CML – Câmara Municipal de Lisboa

Financial support Use of public spaces license Public parking agreement

20 000 €

Sérvulo e Associados Law Firm

Shopping Window to display an artwork Legal services

5500 €

Fidelidade Insurance for the artworks 1401,40 € FLAD – Fundação Luso

Americana para o Desenvolvimento

Financial support 8000 €

Hostel Revolutionary Accommodation

Accommodation for foreign artists 200 €

Sá da Costa bookshop Shopping Window to display an artwork 500 € Fábrica Features Shopping Window to display an artwork 500 €

Tous Shopping Window to display an artwork 500 € Perfumes e Companhia Shopping Window to display an artwork 500 €

Vista Alegre Shopping Window to display an artwork 500 € Diesel Shopping Window to display an artwork 500 € M80 Media partner – promotion to the festival through

the radio Radio spot to promote the live coding concert

1 090 €

MEIAC Artworks from the museum to be shown at the festival

9000 €

Time Out Market Festival promotion: advertisement projection on screens and Time Out Magazine article 75% on the venue price for the live coding concert Artwork projection on screens

16 850 €

MOP and TOMI Artwork exhibition and festival promotion on the digital panels throughout the city

3650 €

MUNHAC Museum space for the festival’s main exhibition 10 000 € RTP Festival promotion on RTP1, RTP2 and RTP3 30 000 €

SAMSUNG Electronic equipment 2110 € Super Bock Financial support 15 000 €

Turismo de Lisboa Festival promotion Use of video panels through the city to play the festival’s promotional movie

8000 €

Vogue Promotion in the magazine and website 6360 € Web Summit Space in the Web Summit for the display of artworks 75 000 €

Companhia das Quintas Wine for the opening (90 bottles) 526,50 € Canal 180 Promotional spot, playing during 17 days and 10

times per day 11 000 €

Art Alibi Advertisement in the back cover of the cultural agenda

738 €

Rádio Radar Radio spot to promote the live coding concert 1000 € Rádio Marginal Radio spot to promote the live coding concert 1000 € Rádio Oxigénio Radio spot to promote the live coding concert 1000 €

71

APPENDIX 29 – The New Art Fest KPIs

72

APPENDIX 30 – Risk Assessment Matrix

# Risk Outcome Likelihood Consequence Rating Mitigation Strategy

Event Site

1

Not Enough

Parking

- Attendees not being able to get to the

venue

- Attendees being discouraged to

participate because of the venue

- Attendees and artists being late

D 3 Medium

- Notify taxi services of the event

- Encourage guests and staff to use public

transportation

- Consider parking issues when picking the

venue

2

Venue

cancels

- Activity may not happen due to not

having a space to organize it

- Negative impact on festival’s reputation E 4 High

- Set up a contract with the venue that

establishes it cannot cancel without

notice

- Have a backup venue

Equipment

3

Power goes

out during

the event

- Negative impact on festival’s reputation

- Activity may not happen

- Delays

E 5 High

- Have a generator available

- Restrict access to authorized personnel

only

4

Failure with

screens in the

shopping

windows


- Stores will not trust the festival and

possibly not renew the partnership

C 4 Extreme

- Try the screens before the event

- Have a trustful technological partner

- Get professional screens (not a regular

television)

- Teach the store assistant how to use the

screens

- Leave an emergency contact at the store

to make sure the festival is contacted

- Go to each store every 6 hours to make

sure everything is working

5

Not the

adequate

equipment to

play video,

artwork,

sound...

- Activity may not happen

- Delays


- Negative impact on audience

satisfaction level

C 4 Extreme

- Have a trustful technological partner

- Reherse everything

- Hire a IT responsible

- Request hard files from artists

73

Activities

6

Anti-Social

Behavior of

attendees

- Negative impact on the audience

experience and satisfaction level D 3 Medium

- Hire security services

- Control the consumption of alcoholic

beverages

7

Queues - Negative impact on the audience

experience and satisfaction level

- Delays E 2 Low

- Anticipate demand: keep track of ticket

sales

- Get a venue adequate to the number of

tickets that are expected to be sold

- Keep clear direction signs to facilitate

finding the bar, bathroom…

8

Participants

could

become lost

deviating

from the

intended

event route

- Negative impact on the audience

experience and satisfaction level

D 2 Low

- Keep clear direction signs to facilitate

finding the bar, bathroom…

- Keep an exhibition “route” so that the

audience knows where to go

9

Lack of

audience

- Negative financial impact (possibly

incurring in financial losses)


B 4 Extreme

- Require financial commitment from

attendees

- Assume 20% dropout rate: oversell or

create stand-by list

- Send reminder to attendees close to the

date

- Strong marketing campaign that creates a

festival brand identity

10

Artist does

not show up




- Activities that may have to be cancelled E 5 High

- Insert a clause in the contract stating you

need to be notified at least 24-hours in

advance if the participant has any doubt

that they might not be able to attend

- Ask for confirmation of their travel plans

- Have a backup artist (another

participating artist of the festival)

11

Lack of

sponsorship

- Diminished artistic program

- Adverse PR generated



B 5 Extreme

- Hire a person responsible for the

establishment and maintenance of

partnerships

74

- Develop long term agreements with

partners to reduce uncertainty

- Create a pessimistic budget

Weather

12

Bad Weather - Activities that may have to be cancelled

- Lack of audience

C 2 Medium

- Have a list of alternative activities

available

- Have a backup indoor venue for all the

outside activities

- Offer some free comfort beverage or

food against the cold weather (e.g. hot

chocolate)

Staff and Volunteers

13

Lack of Staff

(e.g.

volunteers do

not show up)

- Damages to artworks/ stolen artworks

- Lack of information to attendees

- Queues C 4 Extreme

- Arrange for more volunteers than

necessary

- Plan and draw job descriptions for all the

necessary positions

- Draw contracts so that people cannot

leave the company without notice

14

Lack of

training

- Not able to provide information to the

audience


D 3 Medium

- Have a training program previously to

the event

- Check personnel qualifications prior to

the event and when choosing volunteers

Artworks

15

Stolen

Artworks

- Financial loss

- Negative impact on artists’ trust


experience since the exhibition will be

reduced


E 5 High

- Get enough volunteers that are able to

supervise the exhibition at all times

- Get insurance for every artwork that

covers theft

16

Damage of

Artworks

- Financial loss

- Negative impact on artists’ trust


experience since the exhibition will be

reduced


D 4 High

- Get enough volunteers that are able to

supervise the exhibition at all times

- Get insurance for every artwork

- Make sure the artworks are well installed

and in a stable place

- For fragile artworks, create a safety

perimeter on the floor

75

- Install “no touching” signs on the walls

- Make sure the exhibition venue does not

attract a lot of children

17

Artworks or

performers

lack quality


experience and satisfaction

- Negative impact on the festival’s

reputation

C 3 High

- Have an artistic director whose

responsibility is to thoroughly research

each artist that applies, ensuring quality

and match with the festival’s identity

- Ask for samples of the artist’s work, and

what he/she is particularly planning to

display at the festival

- Maintain consistency among all artists

and artworks

- Create small labels to display next to

each artwork explaining the aim of the

piece

18

Not enough

artworks sold

- Lack of revenue that may lead to a

financial loss

- Negative impact on artists relationship

with the festival

B 4 Extreme

- Ensure that the artworks displayed have

“selling potential”

- Create VIP preview event with potential

investors

- Make sure each artwork is both correctly

and reasonably priced

- Look for artists that are becoming

increasingly more valuable and whose

artworks’ value is expected to increase in

the future

- Apply discounts to repeated buyers

- Adjust the festival’s commission if

demand is low

Marketing

19

Negative

press

coverage

- Lack of audience

- Negative impact on festival’s reputation D 3 Medium

Likelihood

76

Level Descriptor Description

A Almost Certain Is expected to occur in most circumstances

B Likely Will probably occur in most circumstances

C Possible Might occur at some time

D Unlikely Could occur at some time

E Rare May occur but only in exceptional circumstances

Consequence

Impact Scale Level Descriptor Description

1 Insignificant Risk that has relatively little impact on project cost, project schedule or performance

2 Minor Risk that has the potential to slightly impact project cost, project schedule or performance

3 Moderate Risk that has the potential to moderately impact project cost, project schedule or performance

4 Major Risk that has the potential to greatly impact project cost, project schedule or performance

5 Catastrophe Risk that has the potential to extremely impact project cost, project schedule or performance

Risk Rating

Consequence

Likelihood Insignificant – 1 Minor – 2 Moderate – 3 Major – 4 Catastrophe - 5

A – Almost Certain High High Extreme Extreme Extreme

B – Likely Medium High High Extreme Extreme

C – Possible Low Medium High Extreme Extreme

D – Unlikely Low Low Medium High Extreme

E - Rare Low Low Medium High High

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APPENDIX 31 – Costs and Revenues Details (2016)

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APPENDIX 34 – Cash Flows and NPV Details

Table 1: Income Statement

Table 1: Cash Flow distribution (neutral scenario)

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APPENDIX 35 – Optimistic Scenario


Table 2: Cash Flow Distribution

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APPENDIX 36 – Pessimistic Scenario


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APPENDIX 37 – Assumptions for Financial Analysis

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APPENDIX 38 – Eisenhower Matrix

list of appendixes

Documents