Ambal Balakrishnan’s Favorite Books List

Ambal’s Bio

Ambal Balakrishnan is Head of Marketing and Strategy at ClickDocuments. She is a technologist turned marketer. She spent a decade in the Corporate world in various roles that includes Engineering, Program

management, Business development, Strategy and Marketing for premium and fast growing product divisions at Cisco and Telecordia. She focused on marketing and positioning of Cisco data center switching business with

multi-billion dollars in annual revenues.

Ambal’s book is #CONTENTMARKETINGtweet – 140 bite-sized ideas to create and market compelling content. She speaks at many events on entrepreneurship and marketing.

Ambal is the curator for TEDxYouth@SanRamon which is organized to inspire high school students in San

Ramon Valley Unified School District. Ambal lends a parents voice to local school's Site Council and serves on the Board of San Ramon Valley Education Foundation that supports and promotes education in the community

in partnership with the San Ramon Valley Unified School District. She is also actively involved in coaching elementary and middle school students in math and science contests.

Ambal is an avid reader and hiker. Her hiking pursuits have taken her to several mountains including Mt.

Whitney (which she managed to climb in 1 day).

Ambal received her Masters in Computer Science from Purdue University and an MBA in Marketing, Strategy and Entrepreneurship from Wharton University of Pennsylvania.

Find Ambal on the web

Book : ContentMarketingTweet

SlideShare : Ambal

Twitter : @Ambal

Linkedin : Ambal

Facebook : Ambal

My parents didn’t have a camera when I was growing up.

If they had had a camera, most of the photos would look like this.

What do I do NOW? Still Read.

I love BOOKS!

What Books have done for me?

• Books have shaped my life and life choices

• Books have taught me

• Books have taken me to places

• Books have taken me on adventure

• Books have taken me back in time and taken me to the future

I am a zillion years old

• If I counted all the years of experience that I have “lived” by immersing myself with characters and authors in books

• Every thing that is to be learnt is in books. Every value to know, every mistake not to make, every

Book Recommendations

• Seven Habits of Highly Effective People by Stephen R Covey • Influence by Robert Cialdini • Love is the Killer App by Tim Sanders • The Innovation Paradox by Richard Farson • Re-Imagine by Tom Peters • Leading the Revolution by Gary Hamel • The Fifth Discipline by Peter Senge • Purple Cow by Seth Godin • Unstoppable by Cynthia Kersey • NLP Business Masterclass by David Molden • The Mind Map Book by Tony Buzan • Fierce conversations by Susan Scott • THE ONE THING YOU NEED TO KNOW by Marcus Buckingham • FIRST BREAK ALL THE RULES • NOW DISCOVER YOUR STRENGTHS • NEVER EAT ALONE by Keith Ferrazi. • THE TIPPING POINT by Malcolm Gladwell • THE POWER OF INENTION by Dr. Wayne Dyer • THE INNOVATORS DILLEMMA by Clayton Christensen • WHAT SHOULD I DO WITH MY LIFE? by Po • MAN’S SEARCH FOR MEANING by Viktor Frankl • Rich Dad, Poor Dad Robert T. Kiyosaki