listing presentation 2010
DESCRIPTION
Allow me to take a moment to tell you how I work with home sellers. I work in steps to sell your home. The first step is our interview, this is when we become acquainted and I learn about your property, your time line, and most importantly, your goals for this transaction. This step may be done in person or over the phone. The second step is when we meet at the property. At that time I will provide you with more detailed information about me, my company, and the services I provide. We will also discuss the Comparative Market Analysis I have prepared for you. If we decide to work together I will then begin to aggressively market your homeTRANSCRIPT
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
• Tour your home and ask questions about your home
• Discuss your home and your current situation
• Tell you about myself and CENTURY 21 Goodyear Green
• Explain my 4 Step Marketing Plan
• Explain the process and forms
• Determine listing price
• Come to a mutual decision
Our Agenda
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
Before we start, keep this in mind:
How you see your house How inspectors see your houseHow buyers see your house
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
Meet Kristyn
At CENTURY 21 Goodyear Green, we
are committed to selling your home at
the best price !
Affiliations:
National Association of REALTORS
Oklahoma Association of REALTORS
Edmond Board of REALTORS
OKC Metropolitan Association of REALTORS
Edmond Women's Club
Designations:
Graduate REALTOR Institute (GRI)
Accredited Buyer Representative (ABR)
e-PRO
CENTURY 21 Fine Homes & Estates Associate
CENTURY 21 New Construction Associate
CARTUS Network Associate
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
• I strive to provide outstanding service to my clients• My clients are invited to complete a Quality Service Survey and return it to an independent 3rd party research group•My average Quality Service Survey score is 96%•I have received the Quality Service Producer Award for 2008
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
CENTURY 21 Goodyear Green
Offices:
•Edmond
•Guthrie
•Norman
•Midwest City
With a Sales Area that extends
Throughout the Oklahoma City Metro!
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
Step 1: Preparing to List• Staging Consultation•Assist with locating contractors for repairs and cleaning if needed•Schedule Professional Photographer•Prepare list of ammenities
Step 2: Listing• Input property information, disclosures, photos and
virtual tour to MLS and the CENTURY 21 System•Prepare full color flyers for inside of home
•Video tour of house for You Tube•Place sign and lockbox on property
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
Step 3: Get the Word Out!• Schedule Open House•Mail “Just Listed” postcards•Utilize social networking websites; Twitter, Facebook and Linkedin to post listing information and inform area agents.
Step 4: Communication
•Track showings and request feedback
•Maintain communication with you
•Keep you up to date on changing market conditions
After the Sign Goes Up…I keep working for you.
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
Maximize Visibility!In Your Area & Across the Nation
When you list your home a with CENTURY 21® Agent, you’re creating maximum exposure for your property, in your area and around the nation. Not only will your property be featured on the award-winning century21.com site, but millions of other potential buyers will be able to see your listing because the CENTURY 21 System partners with some of the most popular real estate sites on the Internet. When it comes to selling your home, you can’t have too much exposure. The CENTURY 21 System works hard to ensure that your unique listing gets all the attention it deserves—all around the country!
According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the CENTURY 21 System lists your home on all these popular mover Web sites, which get millions of unique visitors every month:
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
Basic Listing
on realtor.com
Basic Listing Features
• Maximum of 4 images
• Default paragraph and bulleted descriptions
• Brokerage name and office telephone number as contact point
• Realtor.com will charge a $20 to $25 posting fee for virtual tours
• Basic listings do not allow consumers to email the Agent or the Office.
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
CENTURY 21
Showcase
Listing on
realtor.comCENTURY 21 Showcase Features
Up to 25 Images Per Listing:
• Headlines
• Paragraph
• Agent Special Message
• Lead Generation
• Video
• Virtual Tours
Your showcased listing will also appear on other web sites that Realtor.com powers the search on including MSN.com a top 5 real estate web site.
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
Quick Response with Lead Router
It takes most agents 54 hours to respond to a buyer inquiry*CENTURY 21 can do it in about 60 seconds!
• Today, 86% of home buyers are online. That’s why CENTURY 21 sends e-mail inquiries directly to the agents’ cell phones.
• The system is called LeadRouter™ and it helps CENTURY 21 sell homes faster and for more money.
• LeadRouter™ is a software-based system that captures leads from homebuyers and sellers, and then matches the lead information with the most appropriate sales associate within 30 seconds of the internet lead being sent.
• Converting data to voice, LeadRouter™ instantly informs me of the lead via phone This enables me to respond to buyers within minutes of receiving the request.
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
Step 1: The Offer• Present offer(s)• Negotiate price & terms• Collect earnest money• Confirm buyers ability to acquire a mortgage• Get offer signed by both the Sellers & Buyers• Forward copies of the offer to Title Company
Step 2: Contract• Confirm times of buyers inspections
• Notify you of inspection results (TR&R)• Assist in negotiating any repair issues & estimates
• Inform you of appraisal results• Verify all sale contingencies have been satisfied
• Confirm all pre-closing paperwork has been completed
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
Step 3: Closing• Confirm date, time & location of closing• Bring deposit monies to closing• Provide you a statement of final closing costs• Schedule with buyer & other realtor the final walk-through• Resolve any walk through issues, if any, prior to closing• Attend closing. Bringing all applicable documents, keys, etc.• Remove sign & lockbox from property
After the Contract is signed…
I keep working for you.
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
Comparative Market AnalysisEstablishing the perfect price for your home!
The CMA will show us:• How do you stack up against the competition?• What will help your property sell faster?• How much will you have after closing?
• Recently Sold Properties• Currently Listed Properties• Pending Sales
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
We will work together to get
your house sold!
•Guidance in staging your property
•Input your listing to MLS
•Install signage
•Prepare flyers
•Prepare advertising
•Host Open Houses
•Review contracts and represent you in negotiations
•Stay in communication with you
•Complete repairs and cleaning
•“Stage” your home in an appealing way
•Hide valuables and prescriptions
•Keep marketing materials out for prospective buyers to see.
•Leave premises during showings
•Call me with any questions
•Refuse to discuss terms with prospective buyers or their agents
Consultant (Kristyn) Homeowner (You)
Our respective duties
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
What You Do & Do Not Control
Interest
Rates
Buyers
$$$
Seller Controls:
•Property Condition
•Availability for Showing
•Price Offered
•Home Warranty
•Buyer Incentives
Seller Cannot Control:
•Competition
•Market Conditions
•Interest Rates
•When the perfect buyer will walk through the door
$$$
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Kristyn Grewell, GRI ABR e-PROYour Dream is My Job!
1. Locate your most recent mortgage payment stub
2. Copy last 12 utility statements include water, city, electric, and gas
3. Schedule professional cleaning
4. Schedule carpet cleaning
5. Copy key for front door
6. Check your calendar. When would be the best time to schedule the photographer?
Your Homework