John & Melody Hatch

Hatch Homes Group

Professional Representation

Top Market Value

for your Home

Professional Real Estate Services from John & Melody

Hatch

Hatch Homes Group

Marketing your listing… Getting your home the attention it deserves!

•Photos•Listing Flyers•Nationally recognized Yard Signs•Marketing to other agents•Direct Marketing•Virtual Tours•Movies•Showing feedback system•Effective media ads

•RMLS•Web-Based Advertising•Just Listed/Open Houses•Sphere of Influence•Reverse prospecting•Special agent marketing•Email newsletter promotion•Personalized web site•Marketing material inside the home

Hatch Homes Group

• Your photographs may be the most important part of your marketing. It takes a person only 4-6 seconds to gain an impression of a home. You want it to be the right one!

• Well lit pictures. • Staging• Clear the clutter. • Wide angle lens. • Professional. • The 1st photo is very important! Must stand out.

Good Photo

Quality Photographs…………Great Impressions!

Hatch Homes Group

This is an important representation of your property – we use:

• Quality pictures.• Good & Accurate Descriptions.• Both sides of the flyer.

Listing Flyers

Hatch Homes Group

It’s hard to make your home stand out among the thousands of homes listed on the RMLS, but here are some things that we do to guarantee your home gets noticed.

• Use the best possible photos.• Make your main photo eye catching - (we often use

an oval)• Use as many photos as possible. • Attach a virtual tour. • Have the most detailed information.• Attach disclosures, floor plans, list of upgrades, etc.

RMLS (Regional Multiple Listing System)A Realtors source for information

Hatch Homes Group

This home was on the market for 488 days and eventually sold for $250,000. Also, the agent has left out important details about the home, the pictures are terrible, there are spelling mistakes. Advertising was completely neglected for this home.

A bad example on RMLS…

Hatch Homes Group

We advertise on many websites:• Zillow.com• Our personal website• Realtor.com• Craigslist & Postlets.com• Oregonlive.com• World Properties• Trulia.comAll of our online marketing sites are linked with several other

sites that also advertise your home. Together we have created an intricate network of online advertising that maximizes the exposure of your home.

Web-based Advertising

Hatch Homes Group

Just listed cards get your home a lot of attention and can be sent out several ways…

• Postcards sent to homes surrounding your listing.

• Brochure that displays even more information.

• Tri-fold that compares your listing to the neighbors homes.

• Send to surrounding homes or specific demographics

Just Listed

Hatch Homes Group

We use RealEstateShows because it allows us to add our virtual tour link into every web-based marketing piece we do.

• It ensures you have quality photos; panoramic, movies, and stills that move.

• We spend a lot of time looking at the camera movement, titles, and background music.

• The link will always update as we make changes.

Virtual Tours

Hatch Homes Group

• “Reverse Prospect”• New listings email to all KW Agents• Special agents• Million $ Club• eFlyers to agents• Newsletter to our large data base.

Web-based Direct Marketing

Hatch Homes Group

Personal Web Site

Hatch Homes Group

• Homebooks• RMLS printouts• Other comparable homes in your area• List of amenities• Signs pointing to important features• CD’s with virtual tours

Inside the Home

Hatch Homes Group

Send mailer or Just Listed to target demographics supplied by the title company.

Contact our sphere of influence and ask them if they know anyone who is looking for a home like yours.

Moving Up/Down Campaign

Sphere of Influence

Hatch Homes Group

These are agents who have sold homes that are similar or in the same neighborhood as your new listing.

• Send them an e-flyer.• CD virtual tour• Video email

Special Agents

Hatch Homes Group

• Pull up agents who have entered search criteria matching your listing for the last month in the RMLS.

• Send personal emails or mailer.• CD with virtual tour and special

message. • Phone Call.

Reverse Prospect

Hatch Homes Group

Open Houses

• Search out prospects.• Seek out help to market through neighbors.• Promote online, through direct mailing, signs,

etc.• Creating special events like wine tasting,

holiday events to draw people to your home.

Hatch Homes Group

Progressive Opens

• Progressive Opens are when several agents in the same neighborhood get together and promote their open houses at the same time!

• Use incentives– Win Cash, trip, TV, spa day– Bottle of wine, gift cards,

etc.• Direct mailing

Hatch Homes Group

You get an update on your homes showing activity, the marketing we have accomplished, and news about the weekly market.

• Absorption Rates• Internet Hits – who has opened the virtual

tour/youtube?• Showings• Number of times virtual tour was opened• Home feedback responses – immediate

showing response!

Weekly Updates

Hatch Homes Group

• “Most Innovative Real Estate Company” - Inman News.• 3rd largest independent real estate franchise. • 82,000+ real estate consultants. • 658+ offices in the U.S. and Canada.• 50 Major Markets.• Excellence in real estate consultation training.

Hatch Homes Group

About Keller Williams

REASONS WHY

You should use theThe Hatch Homes Group…

Hatch Homes Group

REASONS WHYThe Hatch Homes Group…

• Core Values• Creating marketability• Generating inquiries• Separating lookers from

buyers• Negotiating the sale• Coordinating the financing,

timing and closing

• 16+ years of Experience• Team• Education

CRS,GRI,ABR,CIPS,ePRO

• Knowledge of the area• Persistence• Good Communicators• You want someone who cares don’t you?

Hatch Homes Group

• Live By The Get By Giving Philosophy.• Make our Clients # 1 Goal Our # 1 Goal.• Live Up To Our Standards Despite Temptations

to Lower Them.• Be Willing To Work Towards a Common Good.• Do What We Say We’ll Do. Sometimes More.

Just Never Less.

“16 Years experience in Making Real Estate

Transactions a Breeze.”John & Melody Hatch503.748.8310 direct

John@HatchHomes.com

HatchHomes.com

List with us – we will look after you!

Core Values

• Live By The Get By Giving Philosophy.• Make our Clients # 1 Goal Our # 1 Goal.• Live Up To Our Standards Despite

Temptations to Lower Them.• Be Willing To Work Towards a Common

Good.• Do What We Say We’ll Do. Sometimes More.

Just Never Less.