literaturverzeichnis978-3-658-23831-5/1.pdfliteraturverzeichnis abbasi, a., chen, h. (2008)....
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Literaturverzeichnis
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Anhangsverzeichnis
Anhang A: Vergleich der Attribut-Häufigkeiten beider Ansätze ........................ 162�
Anhang B: Paarvergleiche der Smartphone Conjoint Analyse ........................... 165�
Anhang C: Paarvergleiche der Waschmittel Conjoint Analyse ........................... 169�
© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019T. Roelen-Blasberg, Automatisierte Präferenzmessung, Beiträge zur empirischenMarketing- und Vertriebsforschung, https://doi.org/10.1007/978-3-658-23831-5
162 Anhang Anhang A: Vergleich der Attribut-Häufigkeiten beider Ansätze (1/3)
Anmerkung: Helle (linke) Balken beziehen sich auf die Studienergebnisse, während die dunklen (rechten) Balken die Häufig-keit der Attribute durch die automatisierte Extrahierung beschreiben.
Anhang 163 Anhang A: Vergleich der Attribut-Häufigkeiten beider Ansätze (2/3)
Anmerkung: Helle (linke) Balken beziehen sich auf die Studienergebnisse, während die dunklen (rechten) Balken die Häufig-keit der Attribute durch die automatisierte Extrahierung beschreiben.
164 Anhang
Anhang A: Vergleich der Attribut-Häufigkeiten beider Ansätze (3/3)
Anmerkung: Helle (linke) Balken beziehen sich auf die Studienergebnisse, während die dunklen (rechten) Balken die Häufig-keit der Attribute durch die automatisierte Extrahierung beschreiben.
Anhang 165
Anh
ang
B: P
aarv
ergl
eich
e de
r Sm
artp
hone
Con
join
t Ana
lyse
(B
lock
1/4
)
Link
es P
rofil
Rec
htes
Pro
fil
Screen (ppi)
Battery
Price
Camera MP
Camera video
Memory GB
Memory SD
Size
Brand
Screen (ppi)
Battery
Price
Camera MP
Camera video
Memory GB
Memory SD
Size
Brand
300
10
h 25
0$
16M
P 4K
32
GB
no
4.
5''
Sam
sung
60
0
20h
750$
20
MP
HD
16
GB
no
5'
' A
pple
500
12
.5h
250$
24
MP
4K
8GB
ye
s 5'
' H
TC
600
15
h 10
00$
12M
P 4K
64
GB
no
5.
5''
LG
400
12
.5h
1000
$ 24
MP
4K
128G
B ye
s 4'
' Sa
msu
ng
500
20
h 25
0$
24M
P Fu
ll H
D
64G
B
no
5.5'
' H
TC
600
20
h 10
00$
8MP
Full
HD
12
8GB
no
6''
Mot
orol
a 50
0
15h
750$
16
MP
HD
64
GB
ye
s 5.
5''
Oth
ers
600
5h
75
0$
20M
P Fu
ll H
D
16G
B
no
4.5'
' Sa
msu
ng
400
5h
12
50$
5MP
4K
32G
B
yes
4''
Oth
ers
200
10
h 10
0$
12M
P H
D
128G
B no
4.
5''
Sam
sung
60
0
7.5h
25
0$
16M
P 4K
16
GB
no
5'
' LG
600
20
h 25
0$
24M
P 4K
16
GB
ye
s 4'
' Sa
msu
ng
400
10
h 10
0$
8MP
HD
64
GB
no
4.
5''
Sam
sung
400
15
h 10
0$
12M
P 4K
8G
B
no
4''
Sam
sung
20
0
7.5h
50
0$
16M
P Fu
ll H
D
16G
B
yes
5''
LG
500
7.
5h
1000
$ 16
MP
4K
16G
B
no
5.5'
' M
otor
ola
300
15
h 50
0$
12M
P H
D
64G
B
yes
4''
Sam
sung
500
20
h 12
50$
20M
P Fu
ll H
D
32G
B
yes
4''
Sam
sung
60
0
15h
1000
$ 16
MP
4K
128G
B no
5'
' LG
300
7.
5h
500$
8M
P Fu
ll H
D
64G
B
no
5''
App
le
500
20
h 10
00$
5MP
HD
12
8GB
yes
4.5'
' LG
400
15
h 50
0$
12M
P H
D
16G
B
no
5.5'
' LG
30
0
7.5h
10
00$
12M
P Fu
ll H
D
64G
B
yes
4.5'
' H
TC
500
5h
75
0$
20M
P Fu
ll H
D
64G
B
yes
6''
Mot
orol
a 40
0
15h
100$
24
MP
HD
12
8GB
no
4.5'
' H
TC
300
15
h 75
0$
5MP
Full
HD
32
GB
ye
s 4.
5''
Sam
sung
50
0
10h
250$
12
MP
HD
16
GB
ye
s 4'
' A
pple
400
12
.5h
750$
5M
P 4K
64
GB
no
4.
5''
Oth
ers
500
12
.5h
1250
$ 16
MP
4K
8GB
ye
s 6'
' Sa
msu
ng
166 Anhang
Anh
ang
B: P
aarv
ergl
eich
e de
r Sm
artp
hone
Con
join
t Ana
lyse
(B
lock
2/4
)
Link
es P
rofil
Rec
htes
Pro
fil
Screen (ppi)
Battery
Price
Camera MP
Camera video
Memory GB
Memory SD
Size
Brand
Screen (ppi)
Battery
Price
Camera MP
Camera video
Memory GB
Memory SD
Size
Brand
500
7.
5h
500$
24
MP
4K
64G
B
yes
4.5'
' LG
60
0
20h
250$
12
MP
HD
32
GB
ye
s 5'
' A
pple
600
20
h 50
0$
20M
P H
D
64G
B
yes
5''
HTC
20
0
15h
250$
24
MP
4K
64G
B
no
4.5'
' Sa
msu
ng
400
15
h 12
50$
16M
P Fu
ll H
D
128G
B no
4'
' Sa
msu
ng
200
7.
5h
500$
16
MP
4K
32G
B
yes
4.5'
' M
otor
ola
200
15
h 10
0$
8MP
4K
32G
B
no
5''
HTC
30
0
12.5
h 10
00$
8MP
Full
HD
64
GB
ye
s 4.
5''
LG
600
10
h 75
0$
20M
P 4K
32
GB
no
4.
5''
Sam
sung
50
0
7.5h
10
0$
24M
P H
D
128G
B no
6'
' O
ther
s
500
10
h 12
50$
8MP
Full
HD
8G
B
yes
4.5'
' O
ther
s 40
0
5h
100$
16
MP
Full
HD
64
GB
no
5.
5''
App
le
300
20
h 10
00$
8MP
4K
128G
B no
4'
' Sa
msu
ng
600
12
.5h
100$
5M
P Fu
ll H
D
8GB
ye
s 6'
' O
ther
s
500
20
h 10
00$
16M
P H
D
8GB
no
4.
5''
Sam
sung
20
0
15h
1250
$ 20
MP
4K
16G
B
yes
4''
Oth
ers
400
10
h 25
0$
5MP
Full
HD
16
GB
no
6'
' LG
20
0
15h
1250
$ 12
MP
HD
32
GB
ye
s 5'
' A
pple
600
5h
10
0$
24M
P Fu
ll H
D
32G
B
no
6''
App
le
200
12
.5h
1000
$ 20
MP
HD
12
8GB
yes
5.5'
' O
ther
s
500
20
h 25
0$
20M
P Fu
ll H
D
64G
B
no
4.5'
' Sa
msu
ng
300
12
.5h
100$
5M
P 4K
12
8GB
no
5.5'
' A
pple
300
12
.5h
1000
$ 8M
P 4K
64
GB
ye
s 4'
' Sa
msu
ng
400
10
h 12
50$
12M
P 4K
12
8GB
no
4.5'
' LG
400
7.
5h
750$
12
MP
HD
12
8GB
yes
5''
Mot
orol
a 20
0
12.5
h 12
50$
16M
P Fu
ll H
D
32G
B
no
5.5'
' O
ther
s
200
7.
5h
750$
24
MP
Full
HD
16
GB
no
5.
5''
App
le
600
7.
5h
1000
$ 12
MP
HD
64
GB
ye
s 4'
' Sa
msu
ng
300
15
h 25
0$
12M
P 4K
16
GB
no
5.
5''
Mot
orol
a 40
0
7.5h
75
0$
20M
P Fu
ll H
D
64G
B
yes
4''
Sam
sung
Anhang 167
Anh
ang
B: P
aarv
ergl
eich
e de
r Sm
artp
hone
Con
join
t Ana
lyse
(B
lock
3/4
)
Link
es P
rofil
Rec
htes
Pro
fil
Screen (ppi)
Battery
Price
Camera MP
Camera video
Memory GB
Memory SD
Size
Brand
Screen (ppi)
Battery
Price
Camera MP
Camera video
Memory GB
Memory SD
Size
Brand
300
7.5h
10
0$
20M
P H
D
128G
B ye
s 4'
' LG
30
0 15
h 75
0$
24M
P Fu
ll H
D
32G
B
no
4.5'
' Sa
msu
ng
400
12.5
h 25
0$
24M
P Fu
ll H
D
128G
B ye
s 5'
' M
otor
ola
300
20h
100$
8M
P 4K
16
GB
ye
s 4'
' Sa
msu
ng
600
5h
250$
8M
P 4K
32
GB
ye
s 4'
' Sa
msu
ng
300
10h
1000
$ 24
MP
HD
64
GB
no
5'
' M
otor
ola
600
20h
100$
20
MP
4K
16G
B
no
4.5'
' Sa
msu
ng
300
15h
250$
24
MP
HD
32
GB
ye
s 6'
' LG
300
12.5
h 10
0$
8MP
Full
HD
16
GB
no
4.
5''
Sam
sung
40
0 7.
5h
1000
$ 20
MP
HD
32
GB
no
6'
' M
otor
ola
200
12.5
h 75
0$
16M
P 4K
16
GB
no
4'
' A
pple
20
0 5h
10
0$
8MP
Full
HD
32
GB
ye
s 5.
5''
Sam
sung
300
10h
750$
16
MP
4K
8GB
no
6'
' O
ther
s 40
0 5h
12
50$
8MP
Full
HD
16
GB
ye
s 5.
5''
Sam
sung
400
20h
500$
12
MP
4K
8GB
ye
s 5.
5''
Mot
orol
a 50
0 10
h 75
0$
20M
P Fu
ll H
D
16G
B
no
5''
HTC
500
7.5h
75
0$
24M
P H
D
128G
B no
4.
5''
Sam
sung
40
0 20
h 25
0$
20M
P Fu
ll H
D
64G
B
no
5''
Oth
ers
500
20h
1250
$ 16
MP
HD
32
GB
no
5.
5''
LG
600
10h
250$
8M
P H
D
16G
B
yes
4.5'
' M
otor
ola
600
5h
750$
24
MP
4K
64G
B
no
4.5'
' Sa
msu
ng
300
20h
500$
12
MP
Full
HD
12
8GB
no
6''
Mot
orol
a
600
10h
750$
24
MP
4K
128G
B ye
s 5.
5''
Sam
sung
40
0 12
.5h
500$
24
MP
4K
64G
B
no
4.5'
' A
pple
400
10h
1000
$ 12
MP
4K
64G
B
no
6''
HTC
30
0 20
h 50
0$
16M
P H
D
16G
B
no
4.5'
' A
pple
200
7.5h
25
0$
12M
P Fu
ll H
D
64G
B
no
4.5'
' Sa
msu
ng
500
5h
750$
16
MP
HD
12
8GB
yes
6''
Oth
ers
500
15h
1000
$ 20
MP
Full
HD
16
GB
no
5'
' A
pple
60
0 12
.5h
750$
8M
P H
D
32G
B
no
6''
Oth
ers
168 Anhang
Anh
ang
B: P
aarv
ergl
eich
e de
r Sm
artp
hone
Con
join
t Ana
lyse
(B
lock
4/4
)
Link
es P
rofil
Rec
htes
Pro
fil
Screen (ppi)
Battery
Price
Camera MP
Camera video
Memory GB
Memory SD
Size
Brand
Screen (ppi)
Battery
Price
Camera MP
Camera video
Memory GB
Memory SD
Size
Brand
400
10h
1000
$ 8M
P H
D
32G
B
no
4.5'
' A
pple
20
0 5h
75
0$
16M
P Fu
ll H
D
8GB
ye
s 4'
' LG
200
7.5h
25
0$
20M
P 4K
12
8GB
yes
4.5'
' Sa
msu
ng
600
15h
500$
24
MP
4K
64G
B
no
6''
Mot
orol
a
300
20h
1000
$ 24
MP
4K
16G
B
yes
5''
HTC
60
0 7.
5h
250$
8M
P 4K
12
8GB
no
4.5'
' Sa
msu
ng
200
5h
1250
$ 5M
P H
D
8GB
no
4'
' Sa
msu
ng
500
20h
100$
20
MP
4K
64G
B
yes
5.5'
' M
otor
ola
600
10h
750$
24
MP
4K
64G
B
no
4''
Sam
sung
30
0 15
h 25
0$
8MP
HD
64
GB
ye
s 6'
' H
TC
500
12.5
h 50
0$
5MP
Full
HD
32
GB
ye
s 4'
' Sa
msu
ng
200
20h
1250
$ 8M
P 4K
16
GB
no
6'
' LG
600
12.5
h 12
50$
12M
P Fu
ll H
D
32G
B
no
4''
LG
400
5h
500$
20
MP
4K
8GB
no
4.
5''
Oth
ers
600
20h
1000
$ 8M
P 4K
64
GB
ye
s 4'
' Sa
msu
ng
300
12.5
h 25
0$
20M
P 4K
12
8GB
no
5.5'
' H
TC
400
12.5
h 10
0$
8MP
HD
64
GB
ye
s 6'
' Sa
msu
ng
500
10h
500$
8M
P Fu
ll H
D
128G
B no
4'
' H
TC
300
15h
250$
20
MP
Full
HD
16
GB
no
4.
5''
Mot
orol
a 20
0 10
h 25
0$
5MP
4K
128G
B ye
s 6'
' A
pple
300
7.5h
75
0$
8MP
4K
8GB
no
5.
5''
LG
200
10h
1000
$ 16
MP
4K
64G
B
no
4.5'
' Sa
msu
ng
400
20h
100$
24
MP
Full
HD
16
GB
no
4.
5''
Sam
sung
50
0 12
.5h
1000
$ 8M
P 4K
8G
B
yes
5''
App
le
500
5h
100$
12
MP
4K
128G
B no
5'
' O
ther
s 40
0 15
h 12
50$
20M
P Fu
ll H
D
8GB
ye
s 4'
' A
pple
600
10h
500$
16
MP
HD
12
8GB
yes
5.5'
' H
TC
500
20h
100$
8M
P 4K
16
GB
no
4.
5''
Sam
sung
500
20h
100$
16
MP
4K
64G
B
no
4.5'
' Sa
msu
ng
600
7.5h
10
00$
24M
P H
D
16G
B
yes
5.5'
' A
pple
Anhang 169
Anh
ang
C: P
aarv
ergl
eich
e de
r W
asch
mitt
el C
onjo
int A
naly
se (
Blo
ck 1
/2)
Link
es P
rofil
R
echt
es P
rofil
Cleaning power
Price
Brand
Form
Skin sensitive
Size
Cleaning power
Price
Brand
Form
Skin sensitive
Size
best
(82)
0.
30$
Tide
pa
ds
no
smal
l go
od (7
0)
0.10
$ Pe
rsil
pow
der
yes
larg
e
aver
age
(62)
0.
05$
Mrs
.Mey
ers
pow
der
yes
larg
e be
st (8
2)
0.30
$ Pe
rsil
pads
no
re
gula
r
best
(82)
0.
10$
ECO
S po
wde
r ye
s la
rge
aver
age
(62)
0.
05$
Tide
pa
ds
no
regu
lar
aver
age
(62)
0.
20$
Seve
nth
Gen
liq
uid
yes
larg
e w
orst
(22)
0.
10$
Mrs
.Mey
ers
pads
no
re
gula
r
good
(70)
0.
10$
Seve
nth
Gen
pa
ds
yes
regu
lar
best
(82)
0.
30$
Oth
ers
liqui
d no
la
rge
poor
(40)
0.
30$
Arm
&H
amm
er
pads
ye
s la
rge
best
(82)
0.
50$
ECO
S liq
uid
no
smal
l
aver
age
(62)
0.
20$
All
liqui
d no
sm
all
best
(82)
0.
50$
Mrs
.Mey
ers
pads
ye
s re
gula
r
poor
(40)
0.
10$
Arm
&H
amm
er
liqui
d ye
s sm
all
best
(82)
0.
20$
All
pads
ye
s re
gula
r
good
(70)
0.
50$
Arm
&H
amm
er
pads
no
sm
all
aver
age
(62)
0.
10$
Mrs
.Mey
ers
pow
der
no
regu
lar
good
(70)
0.
10$
Gai
n pa
ds
no
larg
e w
orst
(22)
0.
05$
Pers
il liq
uid
yes
smal
l
good
(70)
0.
50$
Pers
il po
wde
r no
sm
all
wor
st (2
2)
0.05
$ EC
OS
liqui
d ye
s re
gula
r
best
(82)
0.
05$
Oth
ers
liqui
d ye
s sm
all
aver
age
(62)
0.
20$
Pure
x pa
ds
no
larg
e
wor
st (2
2)
0.05
$ Ti
de
pads
no
la
rge
poor
(40)
0.
30$
Pure
x liq
uid
yes
smal
l
poor
(40)
0.
05$
Xtra
po
wde
r no
re
gula
r be
st (8
2)
0.50
$ Se
vent
h G
en
pads
ye
s sm
all
wor
st (2
2)
0.30
$ Pu
rex
pow
der
no
regu
lar
aver
age
(62)
0.
20$
Oth
ers
pads
ye
s sm
all
170 Anhang
Anh
ang
C: P
aarv
ergl
eich
e de
r W
asch
mitt
el C
onjo
int A
naly
se (
Blo
ck 2
/2)
Link
es P
rofil
R
echt
es P
rofil
Cleaning power
Price
Brand
Form
Skin sensitive
Size
Cleaning power
Price
Brand
Form
Skin sensitive
Size
aver
age
(62)
0.
30$
Pure
x po
wde
r ye
s re
gula
r po
or (4
0)
0.05
$ Se
vent
h G
en
liqui
d no
la
rge
wor
st (2
2)
0.50
$ G
ain
liqui
d ye
s la
rge
good
(70)
0.
05$
Mrs
.Mey
ers
pow
der
no
smal
l
good
(70)
0.
10$
Mrs
.Mey
ers
liqui
d ye
s la
rge
good
(70)
0.
10$
Gai
n po
wde
r no
sm
all
wor
st (2
2)
0.05
$ Ti
de
pads
ye
s sm
all
best
(82)
0.
10$
ECO
S liq
uid
no
regu
lar
wor
st (2
2)
0.10
$ EC
OS
pads
no
sm
all
aver
age
(62)
0.
20$
Tide
liq
uid
yes
regu
lar
best
(82)
0.
05$
Xtra
pa
ds
yes
smal
l be
st (8
2)
0.30
$ O
ther
s liq
uid
no
regu
lar
aver
age
(62)
0.
05$
Pers
il liq
uid
no
larg
e be
st (8
2)
0.50
$ X
tra
pow
der
yes
regu
lar
good
(70)
0.
50$
Gai
n po
wde
r no
la
rge
poor
(40)
0.
30$
All
pads
ye
s re
gula
r
aver
age
(62)
0.
20$
Arm
&H
amm
er
pow
der
no
larg
e go
od (7
0)
0.50
$ G
ain
pads
no
re
gula
r
poor
(40)
0.
30$
Seve
nth
Gen
po
wde
r no
sm
all
wor
st (2
2)
0.10
$ A
rm&
Ham
mer
liq
uid
yes
larg
e
poor
(40)
0.
20$
Arm
&H
amm
er
pads
ye
s re
gula
r w
orst
(22)
0.
30$
Xtra
liq
uid
no
larg
e
best
(82)
0.
05$
Oth
ers
pads
ye
s re
gula
r be
st (8
2)
0.05
$ M
rs.M
eyer
s liq
uid
no
smal
l
poor
(40)
0.
05$
All
pow
der
no
larg
e av
erag
e (6
2)
0.20
$ X
tra
liqui
d no
re
gula
r
aver
age
(62)
0.
10$
Pure
x liq
uid
no
regu
lar
good
(70)
0.
30$
Pure
x po
wde
r ye
s la
rge
good
(70)
0.
50$
Arm
&H
amm
er
pow
der
no
larg
e av
erag
e (6
2)
0.20
$ G
ain
liqui
d ye
s sm
all