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Literaturverzeichnis Abrams, D.; Hogg, M. A. (eds.) (1990): Social Identity Theory, Harvester Wheatsheaf, New York. Adam, D. (1996): Planung und Entscheidung, 4. Aufl., Gabler, Wiesbaden. Aiken, M.; Hage, J. (1968): Organizational Interdependence and Intra- Organlzational Structure, American Sociological Review, Vol. 33, S. 912-930. Aldrich, H. E. (1979): Organizations and Environments, Prentice-Hall, Englewood Cliffs. Allen, T. J.; Fusfeld, A. R. (1976): Design for Communication in the Research and Development Lab, Technology Review, Vol. 78 (6), S. 64-71. AMA (1985): AMA Board Approves New Marketing Definition, Marketing News, Vol. 19(5), S. 1-2. Anderson, E.; Weitz, B. A. (1989): Determinants of Continuity in Conventional Industrial Channel Dyads, Marketing Science, Vol. 8, S. 310- 323. Anderson, J. C; Gerbing, D. W. (1988): Structural Equation Modeling in Practice: A Review and Recommended Two-Step-Approach, Psychological Bulletin, Vol. 103, S. 411-423. Arbuckle, J. L.; Wothke, W. (1999): AMOS 4.0 User's Guide, SmallWaters Corporation, Chicago. Armstrong, J. S.; Overton, T. S. (1977): Estimating Nonresponse Bias in Mail Surveys, Journal of Marketing Research, Vol. 14, S. 396-402. Ashforth, B. E.; Mael, F. (1989): Social Identity Theory and the Organization, Academy of Management Review, Vol. 14 (1), S. 20-39. Ayers, D.; Dahlstrom, R.; Skinner, 8. J. (1997): An Exploratory Investigation of Organizational Antecedents to New Product Success, Journal of Marketing Research, Vol. 34, S. 107-116. Backhaus, K.; Biischken, J.; Voeth, M. (2003): Internationales Marketing, 5. Aufl., Poeschel, Stuttgart. Backhaus, K.; Erichson, B.; Plinke, W.; Weiber, R. (2003): Multivariate Analysemethoden, 10. Aufl., Springer, Berlin, Heidelberg, New York.

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  • Literaturverzeichnis

    Abrams, D.; Hogg, M. A. (eds.) (1990): Social Identity Theory, Harvester Wheatsheaf, New York.

    Adam, D. (1996): Planung und Entscheidung, 4. Aufl., Gabler, Wiesbaden.

    Aiken, M.; Hage, J. (1968): Organizational Interdependence and Intra-Organlzational Structure, American Sociological Review, Vol. 33, S. 912-930.

    Aldrich, H. E. (1979): Organizations and Environments, Prentice-Hall, Englewood Cliffs.

    Allen, T. J.; Fusfeld, A. R. (1976): Design for Communication in the Research and Development Lab, Technology Review, Vol. 78 (6), S. 64-71.

    AMA (1985): AMA Board Approves New Marketing Definition, Marketing News, Vol. 19(5), S. 1-2.

    Anderson, E.; Weitz, B. A. (1989): Determinants of Continuity in Conventional Industrial Channel Dyads, Marketing Science, Vol. 8, S. 310-323.

    Anderson, J. C ; Gerbing, D. W. (1988): Structural Equation Modeling in Practice: A Review and Recommended Two-Step-Approach, Psychological Bulletin, Vol. 103, S. 411-423.

    Arbuckle, J. L.; Wothke, W. (1999): AMOS 4.0 User's Guide, SmallWaters Corporation, Chicago.

    Armstrong, J. S.; Overton, T. S. (1977): Estimating Nonresponse Bias in Mail Surveys, Journal of Marketing Research, Vol. 14, S. 396-402.

    Ashforth, B. E.; Mael, F. (1989): Social Identity Theory and the Organization, Academy of Management Review, Vol. 14 (1), S. 20-39.

    Ayers, D.; Dahlstrom, R.; Skinner, 8. J. (1997): An Exploratory Investigation of Organizational Antecedents to New Product Success, Journal of Marketing Research, Vol. 34, S. 107-116.

    Backhaus, K.; Biischken, J.; Voeth, M. (2003): Internationales Marketing, 5. Aufl., Poeschel, Stuttgart.

    Backhaus, K.; Erichson, B.; Plinke, W.; Weiber, R. (2003): Multivariate Analysemethoden, 10. Aufl., Springer, Berlin, Heidelberg, New York.

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