live mobile video and social media
TRANSCRIPT
Live Mobile Video & Social Media
Agenda
Overview of Live Broadcasting in Social Media
The Right Spokesperson
Testing & Repurposing
Cool Tools
About MeVice President of Marketing & Sales - Gruen Digital Marketing
● Conference Speaker & Regular Industry Contributor
● Started 8 years ago as a personal blogger and freelancer
● Marketing Generalist with experience integrating Content, Search, Social, Paid, Email, & Traditional Marketing
About Gruen Digital Marketing
Our Certifications
Print & Internet Yellow Pages
Organic Search
Display & RemarketingContent Marketing
Paid Media Social Media
Web Design & Development
Audits
Broadcasting Live Video in Social Media
· Facebook· Twitter· Instagram· YouTube· LinkedIn is testing
Broadcasting Live Video in Social Media
Broadcasting Live Video in Social Media
Broadcasting Live Video in Social Media
Broadcasting Live Video in Social Media
Broadcasting Live Video in Social Media
Broadcasting Live Video in Social Media
Broadcasting Live Video in Social Media
@MStinsonRoss @Gruen_Agency
Broadcasting Live Video in Social Media
Broadcasting Live Video in Social Media
Broadcasting Live Video in Social Media
The Right Spokesperson● How to get comfortable in front of the
camera● Creating talking points without being
scripted
The Right Spokesperson
The Right Spokesperson
Get in front of a camera● Take some selfies● Start with some short recorded videos
○ Delete what you don’t like● Instagram first (it goes away)Ask for help
The Right Spokesperson
Start with something that you know you can talk about.● Provide yourself with written prompts● Make use of props● Try a dialog instead of a monolog
The Right Spokesperson
The art of asking questions● Keep them short● Consider how and why questions● Use Yes/No to amp up engagement with
live viewers
Testing & Repurposing● Testing a production concept live first● How to determine when to use live video footage and
when to shoot again● How to choose a clip from a live moment for a blog
post
Testing & RepurposingTesting a production concept
https://youtu.be/W7KgtsQbVys?t=12m42s
Cool Tools● Mobile equipment● Mics● Lighting● Webcams● Software
Cool Tools● Mobile equipment
○ Tripods○ Tripod adapters○ Handheld stabilizers○ Lens Attachments○ Microphones
Cool Tools● Mics
○ USB Mics○ Bluetooth Mics○ Lapel Mics○ Shotgun Mics
Cool Tools● Lighting
○ Golden Hours outdoors○ Diffused Daylight indoors○ 3-point Lighting
Cool Tools
Cool Tools● Webcams
Cool Tools● Software
○ CamTwist○ BlueJeans ○ Xsplit○ OBS Studio○ Telestream Live
Thank you!
Transparency is at the heart of everything we do.