live project the week

7/29/2019 LIVE Project The Week

http://slidepdf.com/reader/full/live-project-the-week 1/16

Click to edit Master subtitle style

1/22/13

Live Project on SubscriptionAnalysis and Distribution

Process

PRESENTED BYABHISHEK SHUKLA PRAKASH MISHRAMUKESH MISHRA DEEN DAYAL



1/22/13

Study



1/22/13

yProfile



1/22/13

THE WEEK

Managing Editor Philip Mathew

Categories Newsmagazine Weekly

Circulation 204,429

Publisher Jacob Mathew

Founder K.M. Mathew

Year founded 1982

First issue 26 December 1982

Company Malayala Manorama

Country India

Based in Kochi

Language English

Website www.the-week.com



1/22/13

Introduction

• The Malyala Manorama Co. Ltd. ,a joint stock publishingcompany was incorporated in1888 by Kandathil VargheseMappillai at, then a small town in

the Kingdom of currently, a partof Kerala state, India.



1/22/13

INTRODUCTION

• THE WEEK is an Indian weeklynewsmagazine published by The Malayala

Manorama Co. Ltd. The magazine is published from Kochi and is currently printedin Delhi, Mumbai, Bangalore and Kottayam.According to the Audit Bureau of Circulations, it is the largest selling Englishnewsmagazine in India.



1/22/13

THE WEEK

• Circulation : 2 lacks(ABC Jan –Jun2010)

• Readership : 3lacks (IRS 2010).

• Cover Prize : 30•

Periodicity : Weekly• Language : English



1/22/13

Subscription Details

•

Totalissues of The Week

f 5 YEAR’S SUBSCRIPTION



1/22/13

3YEAR’S SUBSCRIPTION

• Total issues of The Week in 3years(52*3):156

• New stand price of 156 issues

(156*30):Rs. 4680• Discount on 3 year subscriptions(45%

of 4680):Rs. 2106•

Subscription cost of 3 year subscription :Rs. 2574

• Gift : Beetel Caller ID Phone or 3 year

subscription TMY/:Rs.995/7201year TM



1/22/13

1 YEAR SUBSCRIPTION

• Total issues of The Week in 1 year: 52• Newsstand price of 52 issues: Rs. 1560• Discount on 1 year

subscription(42%) :Rs. 655• Cost of 1 year subscription: Rs. 904• Gift: TraveBag : Rs. 240• OR 1 year TMW// Leather Wallet :Rs.

240• Cost per copy : Rs. 17.4



1/22/13



1/22/13

Distribution Process



1/22/13

Manufacturer

Distributor

Retailers

Consumer



1/22/13

Conclusion

• The distribution system of the Week magazineis well managed.

• It is distributed through 38 major retailers and

outlets.• The whole process is managed by Lucknow

unit of The Week who take care of whole UP.• They have a great process for tie-up with

courier agencies that are able to distribute thesubscription copy to every subscriber.

• The subscription schemes are very attractive.



1/22/13

Findings• We have found that distributers are well managed to

work.• Company gives incentives and commission to

motivate them.• There is time to time interaction and meeting with

channel partners to ensure better sales andservices.

• They are very keen to solve the problems of customers.

•

We have found how they distribute the magazinefrom railway station.• They have made several outlets as their agents that

facilitate in selling.• Customer complaints are solved within 48 hours.• This live project will help us in understanding better



1/22/13

Recommendation

• The company should think about alternate

distribution systems in advance to acquire better distribution in future.

• They should give more incentive to channel partnersto ensure their interest of participation indistribution.

• They should try to acquire big as well as smalloutlets which are available in the market.

• They should select right kind of courier agencies toensure better delivery in time.

• They should go to outlets and examine whether themagazine is visible among competitors.

• They should also take the feedback from channelpartners to tackle the problems.

• They must motivate their partners to sell more of

live project the week

Documents