loca foods pitch presentation
TRANSCRIPT
A better future starts with a better lunch
Problem
Problem
Solution
Fresh Produce Farms
Find Your Farm
Cheese and Dairy Farms
Meats, Seafood, Poultry
Other
Want to search by location? Enter zip code
Stay Healthy, Eat Fresh, Buy Local.
Contact Us Location
Winter Fall Spring Summer
ORDER NOW
Reviews
My Cart Sun. Mon. Tues. Weds. Thurs. Fri. Sat.
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26Today
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Delivery Location
Value Proposition for LOCAL FARMS
Loca Foods Farmer’s Markets + Super Markets
Ease of Implementation
Convenience
Affordability/ Cost
Quality/Fresh
Growth in Customers/ Sales
ROI 90% 25% or -$400 a month
Value Proposition for SCHOOLS
Loca Foods Existing School Cafeteria Vendors
Ease of Implementation for organic food
Convenience
Affordability/ Cost
Health
Quality/Fresh
DIversity
% Survey Responses For This Option
91% 9%
Competitive Advantage
Potential Competitors
Convenience
Farm Diversity
Easier for schools and restaurants to access + purchase food
Greater variety of local farms
(existing school vendors)
Current Status and Growth
● Expand to all of Texas
● Web API Development
● Houston
Year One Year Two Year Three Year Four Year Five
● All of Houston● Subscription/
Premium
● Expand to Austin
● Expand to Dallas and San Antonio
● Expand to all of Texas
7 Letters of Intent Restaurant + Transportation Partnership
*expansion includes farms and schools
2 schools!
Agricultural MarketBeachhead Market: Local Farms in the Houston area
5 Year Expansion: Texas
Total Addressable Market:
Local Farms in the U.S.
*Numbers of Local Farms do not include retirement, residence, limited resource, and private farms.
150Farms
$500,000
114,762Farms
$4.5 million
833,800 Farms
$7 Billion
Financial Projections
Houston District Rest of Houston Expand to Austin, TX
Expand to San Antonio and Dallas Rest of Texas
Next Steps- $50,000
MIT Launch Investment
Kickstarter-- ~$30,000Research + Development
May 2015 August2015
September2015
Hiring Web Developer
Breakdown: Web Development/ Developer and Advertisement
CEOLaunch
Alumnus,Co-founder of Project Intact
CTO/ COONational High
School Microfinance
Initiative President and
Website Developer
CMOWinner of Civility Award at Ethics Bowl, President
of EMC Club, Really cool guy
CFOHarvard/MIT Texas Team
U.S. Math Olympiad Qualifier
Mentor
Robert DeFilippi
Lillian Chen Daniel ShebibDavid Lu Johnny CoudsiTeam
Go Loco for Loca! We’ll see you on the greener side
Financial StatementLOCA Financial Model
Year 1 Year 2 Year 3 Year 4 Year 5
2016 2017 2018 2019 2020
Financial Statement:
Expenses
Website Expenses $10,000 $2,000 $2,000 $2,000 $10,000
Advertising Expenses $5,000 $10,000 $25,000 $60,000 $100,000
Transportation Expenses $10,000 $25,000 $45,000 $100,000 $450,000
Supplies and Utilities Expenses $2,500 $2,500 $2,500 $7,500 $7,500
Other Expenses $1,000 $1,000 $5,000 $5,000 $5,000
Total Expenses $28,500 $114,400 $79,500 $174,500 $572,500
RevenueFarms x Users per Farm 10 x 25 50 x 30 125 x 30 300 x 35 1,000 x 35
Transaction Frequency from Farms/Users (%) 60% / 60% 60% / 60% 60% / 65% 60% / 65% 65% / 65%
Transaction Fee 10% 10% 10% 10% 10%Transcation Revenue $12,500 $75,000 $195,000 $564,000 $2,017,550
Advertisement Revenue $3,600 $32,400 $57,500 $137,500 $375,000Gross Revenue $16,100 $107,400 $252,500 $701,500 $2,392,550
Number of Users 250 1,500 3,750 10,500 35,000% of Subscription/Premium User Base --------- .5 - 1 % 1 - 2 % 1 - 2 % 1.5 - 2.5 %
Premium Subscription Users (High) --------- 15 75 210 875Premium Subscription Users (Med) --------- 11 56 158 700Premium Subscription User (Low) --------- 7 38 105 525
Subscription/Premium Cost per month --------- $19.99/month $19.99/month $19.99/month $19.99/monthPremium Subscription Revenue (High) --------- $3,600 $18,000 $50,500 $210,000Premium Subscription Revenue (Med) --------- $2,640 $13,500 $38,000 $168,000Premium Subscription Revenue (Low) --------- $1,680 $9,150 $25,200 $126,000
Yearly Total Profit -$12,400 -$4,360 $186,500 $565,000 2,797,050